1. EFFECTIVE COMMUNICATION
Presented by:
Ajay Shekhawat Ashish Chaudary
Amit Srivastav Binay Ranjan
Amrita Singh Navneet Singh
Archit Sinha

2. What is Communication?
What does it mean to you? The process of communication is what allows us to interact with other people; without it we would be unable to share knowledge or experiences with anything outside ourselves.

3. BUT
Reality is:
“ We see things not as they are, but as we are “

4. The Communication Equation
40%
50%
10%

5. PUBLIC HEALTH COMMUNICATION
“The art and technique of informing, influencing, and motivating individual, institutional, and public audiences about important health issues.

6. Importance of communication in healthcare system
Accurate identification of problems and prospects
Helps to build better relationships with staff resulting in more effective work
Improved compliance of instructions with reference to treatment, exercise , advice resulting in improved success rate of treatment
Greater satisfaction of patients as their problems are well understood

7. Anxiety of patients and relatives is reduced
Patients will repose greater faith in organization
Attendants feels satisfied when they are actively involved in decision making
Complaints from patients and relatives are reduced resulting in saving of time and energy
As their problems have been listened to, relatives and attendants feel more satisfied

8. Barriers to Effective Communication in Healthcare Programmes and Organization
Personal barrier
Inadequate skill and understanding
Apathy towards proper communication
Lack of sensitivity towards patients needs
Insufficient fluency in local language
Cultural differences
Time constraints

9. vii. Lack of skill to deal with uncomfortable topics
viii. Lack of confidence and skill to speak in public
ix. Lack of inclination to speak
x. Human feelings
xi. Information in consistency
B. Organizational barriers
Bureaucratic structures
Time constraints
Negative tendency of work groups
Limited opportunities for formal training

10. Tips for Effective Communication in Healthcare System
Respect the patient
Manage time
Use non verbal communication effectively
Build rapport
Demonstrate empathy
Listen actively
Promote disclosure