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A recent study indicated:
Only
Only
Most
48%
49%
are very satisfied with their DMS supplier.
respondents believe their DMS provider is NOT easy to do business with.
are very satisfied with their website provider.
These stats came from Auto News
I know our focus as leadership is certainly about everything we don’t do well. But the thing about experience, is that as long as we show progress, and we show it at scale, even on little but meaningful things, we will get there. We have lots of product examples of progress, service examples of progress, and our clients are also trying to improve their experience- and in the auto industry improving the experience can mean anything from the smallest of things like putting a putt putt golf game in your waiting room, to providing mobile showrooming. Every client starts in a different place, it’s up to us to understand what’s meaningful to that client, and working with him to achieve their goals.

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Need to get the basics right
Need to make some product improvements
Make the experience the center of everything we do
Need to show our clients PROGRESS
We are getting after this though- working on a better customer service experience, making some improvements that you’ll hear about later, working to get our products where they need to be.
Every competitor has work to do as well.

7. Additional Infographics
By personalizing the consumer’s shopping experience, we increase their vehicle views, visits to the dealer’s website and likelihood they’ll buy. Unlike any other digital marketing provider, CDK knows car shoppers, automatically recognizes and responds to their needs, and gets them to buy faster.
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Likely Buyers: Percent of all shoppers who searched inventory, viewed a VIN, visited the H&D page, and submitted an lead clicked-to-call.

8. Additional Infographics
By personalizing the consumer’s shopping experience, we increase their vehicle views, visits to the dealer’s website and likelihood they’ll buy. Unlike any other digital marketing provider, CDK knows car shoppers, automatically recognizes and responds to their needs, and gets them to buy faster.
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Likely Buyers: Percent of all shoppers who searched inventory, viewed a VIN, visited the H&D page, and submitted an lead clicked-to-call.

9. Additional Infographics
By personalizing the consumer’s shopping experience, we increase their vehicle views, visits to the dealer’s website and likelihood they’ll buy. Unlike any other digital marketing provider, CDK knows car shoppers, automatically recognizes and responds to their needs, and gets them to buy faster.
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Likely Buyers: Percent of all shoppers who searched inventory, viewed a VIN, visited the H&D page, and submitted an lead clicked-to-call.

10. Icon Library
By personalizing the consumer’s shopping experience, we increase their vehicle views, visits to the dealer’s website and likelihood they’ll buy. Unlike any other digital marketing provider, CDK knows car shoppers, automatically recognizes and responds to their needs, and gets them to buy faster.
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Likely Buyers: Percent of all shoppers who searched inventory, viewed a VIN, visited the H&D page, and submitted an lead clicked-to-call.

11. Icon Library
By personalizing the consumer’s shopping experience, we increase their vehicle views, visits to the dealer’s website and likelihood they’ll buy. Unlike any other digital marketing provider, CDK knows car shoppers, automatically recognizes and responds to their needs, and gets them to buy faster.
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Likely Buyers: Percent of all shoppers who searched inventory, viewed a VIN, visited the H&D page, and submitted an lead clicked-to-call.

12. Icon Library
To colorize icons, select placed icon. Right-click FORMAT PICTURE > ADJUST PICTURE > RECOLOR
By personalizing the consumer’s shopping experience, we increase their vehicle views, visits to the dealer’s website and likelihood they’ll buy. Unlike any other digital marketing provider, CDK knows car shoppers, automatically recognizes and responds to their needs, and gets them to buy faster.
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Likely Buyers: Percent of all shoppers who searched inventory, viewed a VIN, visited the H&D page, and submitted an lead clicked-to-call.

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Our industry is EMOTIONAL. Our competition beats their chest, we need to be confident, have some edge to us, but also work with the dealer to ensure they understand we can overcome any issue they have today, or they fear they will have in the future.

18. Testimonials with Background Imagery
Third parties are exploiting consumers’ desire to shop on the Web and have elbowed their way between dealers and shoppers.
- Automotive News – AutoNation Stepping Away From Third-Party Leads
Source: /autonation-stepping-away-from-third-party-leads
Insight from both Dealers and 3rd party sites

19. Thank You!