1. OTCQX: MACE

2. Forward Looking Statement
Certain statements and information included in this presentation constitute “forward-looking statements” within the meaning of the Federal Private Securities Litigation Reform Act of 1995.
When used in this presentation, the words or phrases “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimate,” “projected,” “intend to” or similar expressions are intended to identify “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995.
Such statements are subject to certain risks, known and unknown, and uncertainties, including but not limited to economic conditions, dependence on management, our ability to compete with competitors, dilution to shareholders, and limited capital resources.

3. Our Mission at Mace® Brand is to empower
Brand Strength
Our Mission at Mace® Brand is to empower
your world through safety & security
Customers
Deliver best in class products & services
for our partners & customers
Employees
Be a great place to work where people are inspired
to be their best and achieve their goals
Shareholders
Maximize shareholder value through the development
of innovative Mace® Branded products

4. WHY INVEST IN MACE®… Brand Strength
Mace is an iconic brand with 52% market share
Integrated an accretive acquisition in the first quarter of 2017
Tactical and Consumer revenue opportunities
Aggressively increasing distribution in Law Enforcement and Consumer Markets
Financial strength – positive cash flow, low debt, NOL’s

5. Benefits of the Mace® Acquisition…
Brand Strength
Benefits of the Mace® Acquisition…
Acquired new customers both domestic and international
New EPA registrations for animal repellents
New formula’s of OC
Equipment – increased capacity and efficiencies
Guard Alaska Brand
Dual brand strategies for good, better, best assortments at retail
Dual brand strategies in Law Enforcement and Tactical

6. Customer Awareness
Over half of pepper spray owners report owning Mace® brand pepper spray, while the next largest category was “Don’t Know”
The Mace® brand name is a propriety eponym - a brand name that has become synonymous with this general class of product; and it is an exemplary symbol of personal protection.

7. Market Needs
Mace® brand consumer products present a unique opportunity to further penetrate a very large, addressable consumer market with a real and growing need for consumers to provide their own personal security.
According to Gallup, “Americans' direct experience with crime is at a 16-year high, consistent with a gradual increase -- from 22% in 2001 to 29% today…”
Gallup Company, Americans’ Reports of Crime Victimization at High Ebb, November 2016

8. NBC TODAY SHOW 3/8/2017 Market Needs
Mace can be effective. "Mace is a great thing," Solano said. But, he added, "You need to have that Mace in your hand, not in your purse. I see the Mace I take to flight.”
TODAY correspondent Jeff Rossen went inside a maximum security prison in upstate New York to hear from David Solano, who's serving 25 years to life for robbery and estimates he's mugged more than 100 innocent people.

9. Market Needs
JUNE COMPANY HIGHLIGHT….
John McCann, President & CEO Mace Security International, Inc. (OTCQX: MACE) "Since 1970, Mace® has been the original trusted brand for personal defense sprays, while continuously adding high quality security products to the brand line through the years. Mace® supports their products by providing warranty and educational programs for all of their products and services."

10. Strengthened & Expanded Distribution Channels
Retail Strategy
Drive growth at current retailers and target new key accounts – in 2016, Mace added 70 accounts (approx. 5,500 new doors);
Launch new pepper spray product design, bear spray, Mace® 911 and personal alarm products;
Enhance direct sales through Mace.com and Amazon;
Establish aggressive programs with dealer buying groups;
Present new displays, female-oriented products, new colors & new products in collaboration with retailers.
OEM Strategy
Provide more advanced product designs (such as bag-on valve technology);
Provide innovative product solutions (such as non-flammable bear spray formulation).
International Strategy
Build out network of brokers and distributors – specific targets include Africa, South America and India – and continue expansion from Poland to Eastern Europe, including Russia;
Take advantage of current distribution opportunities in Asia;
Solidify German market due to changes in labeling and requirements.
Law Enforcement Strategy
Increase number of dealers, distributors, and agency direct sales via independent sales representatives;
Pursue Federal, State and local bids, GSA and Military contracts.

11. Sales by Distribution Channels
Retail
OEM
International
Legal, Selling
Legal, Not Selling
Illegal / Restricted
Law Enforcement

12. Customer profile Jennifer | Modern Mom
“I carry pepper spray because I want both my family and myself to be safe.”
Ralph | Working Single
“I carry pepper spray because I was mugged once and I now know that sometimes it’s better to be smart than macho.”
Margaret | Mature Worker
“I carry pepper spray because it gives me peace of mind when I am out and about.”
Frank | Urban Dad
“I carry pepper spray because I’ve had too many close calls. I’m not embarrassed to put my and my family’s safety ahead of my ego.”
Ashley | Young Professional
“I carry pepper spray because everybody has the right to be safe.”
Source: 2012 Balance Study

13. Tactical Profile
Mace® brand tactical products present a unique opportunity to further penetrate a very large, addressable Law Enforcement marketplace
Selected nonlethal weapons authorized by local police
departments, by size of population served, 2013
Population Served
Numbers
Pepper Spray
Batons
Taser/Stun Guns
All Sizes
12,326
94%
87%
81%
1,000,000 16
100%
500,000–999,999 36
83%
250,000–499,999 53
96%
98%
93%
100,000–249,999
224
90%
50,000–99,999
446
95%
25,000–49,999
878
85%
10,000–24,999
1,986
91%
2,500–9,999
3,873
2,499 or fewer
4,815
75%
Source: Bureau of Justice Statistics, Law Enforcement

14. Law Enforcement Licensing & Partnerships
Mace® brand tactical products present a unique opportunity to further penetrate a very large, addressable Law Enforcement marketplace
Law Enforcement – Innovation
Redesigned packaging allows for Take Down® brand to have more modern and current image
Law Enforcement –
Mace has resolved issues with the EPA, and is now in good standing with the US federal government, allowing participation in GSA bids and other law enforcement/military opportunities
Law Enforcement - Incremental Resale Products
Opportunity for incremental resale products (knives, batons, etc.) to be sold alongside less-than-lethal defense sprays (note: may also be used in retail channel)
Licensing & Partnerships
Revenue opportunities, as Mace receives a royalty percentage for the use of the brand name
These licensing agreements and partnerships have an optional change of control “out”

15. Centralized Location Mace® Brand can ship any product to 67%
of the country in one day
from it’s Ohio location
One facility can handle
all of our product needs
– domestic and international

16. Pin, Like, Tweet – Empower…Mace Pin, Like, Tweet – Empower.
Brand Strength
Pin, Like, Tweet – Empower…Mace
The top 3 cities our fans are engaging with us on Facebook are from New York, Los Angeles and Chicago
Mace has experienced a 14,700% increase in Facebook interactions in 2017
Pin, Like, Tweet – Empower.

17. Mace is well positioned in the fast growing animal repellent category
Product Strength
Mace is well positioned in the fast growing animal repellent category
Walking sprays provide a safe, humane alternative to deter unexpected attacks
Dog attacks are a relatively common occurrence in the US – according to the CDC at least 4.5 million Americans are bitten by dogs every year
There are over 300,000 bears actively living in the USA

18. Organizational Strength
Mace is well positioned for growth and expansion in terms of sales, distribution and manufacturing

19. Consumer & Sporting Goods channel Combat low priced competitors
Compact Sport Model
Retail: $9.99
Targets:
Consumer & Sporting Goods channel
Combat low priced competitors
Unique product as has jogging strap and key chain so multi-purpose product offering
9/17/2018

20. Mini Flash/Stun Gun Product Retail: $24.99 Targets:
Consumer Sporting Goods channel
Niche as size is smaller than competition
High quality, light weight, affordable cost product with multi-functions
9/17/2018

21. Utility and Auto Safety Knives (Consumer) Retail: $24.99 Targets:
Consumer channel
Grocery
Drug
Mass
New category for the Mace Brand
High opportunity segment, great product with multiple features and benefits, profitable and attainable sales opportunities
9/17/2018

22. Consumer & Sporting Goods channel Replaces our Nite beams product line
Mace LED Safety Gear
Retail: $ $19.99
Targets:
Consumer & Sporting Goods channel
Replaces our Nite beams product line
Higher quality, modern look, feel and design
9/17/2018

23. Personal Alarm and Pepper Spray Retail: $19.99 Targets:
Consumer & Sporting Goods channel
Opportunity to take advantage of our best in class pepper sprays and personal alarms
9/17/2018

24. Logical extension for the Mace Brand
Tactical Knives
Retail $ $34.99
Targets:
LE Markets
Logical extension for the Mace Brand
Great products and features for the Tactical market
9/17/2018

25. Tactical Expandable Batons 16 inch and 21 inch Retail: $29.99 - $39.99
Targets:
LE Markets
Expandable Batons are again popular with Law Enforcement as part of most departments de-escalation protocols and procedures
9/17/2018

26. Tactical NON – NIJ Handcuffs
Retail: $24.99
Targets:
LE Markets
Another strategic play for the company in the less lethal (de-escalation space). Great product which fits and fills a void in the marketplace
NIJ: National Institute of Justice
9/17/2018

27. Financial Strength MACE- A GROWTH STORY
Record operating results in 2016
Net revenue increase of 26.7%
Gross profits up 33.8%
Operating loss improved 84.5% year over year
Key Financial Data Points as of 3/31/2017
Cash & Short Term Investments $1,101,000
Current Ratio
Debt to Equity Ratio
NOL’s $60,023,000

28. Financial Strength
(In thousands)

29. Financial Strength Mace Security International Estimate Audited
Estimate
Audited
12/31/2017
12/31/2016
12/31/2015
12/31/2014
Revenues
11,276
9,054
7,145
6,280
Cost of revenues
6,723
5,369
4,390
3,968
Gross profit
4,553
3,685
2,755
2,312
SG&A Expenses
3,783
3,719
3,838
4,162
Depreciation and amortization
195
155
140
138
Operating income (loss)
575
(189)
(1,223)
(1,988)
Net income (loss)
583
250
(1,027)
(1,704)
EBITDA
737
298
(1,014)
(1,575)
(In thousands)

30. Identified Acquisition Pipeline
The Washington Labs transaction will meaningfully increase Mace’s revenues in animal/bear defense spray products and distribution into Canada. With this acquisition, Mace will eliminate significant Washington Labs overhead and manufacturing costs.
The Company has identified a number of acquisition targets to follow the Washington Labs transaction. These companies are other players in the defense spray, personal defense or less-than-lethal product categories, and each would provide a unique expansion opportunity for Mace. A high level overview of the potential targets is below.
Target
Strategy
Estimated Revenue A
Expand international sales and further penetrate the law enforcement market.
$1-2 million B
$5-6 million C
Expand animal/bear spray and other outdoor product sales; sell into a specific retail channel.
N/A D
Expand animal/bear spray and other outdoor product sales; sell into high-end retail channels.

31. WHY INVEST IN MACE®… Brand Strength
Mace is an iconic brand with 52% market share
Integrated an accretive acquisition in the first quarter of 2017
Tactical and Consumer revenue opportunities
Aggressively increasing distribution in Law Enforcement and Consumer Markets
Financial strength – positive cash flow, low debt, NOL’s

32. OTCQX: MACE