1. India

2. Received independence from Britain in 1947
7th largest country in the world (about 1/3 the size of the US)
2nd highest population in the world with over 1.2 billion people (almost 4 times as many people as there are in the US)
Expected to have world’s highest population by 2022
2017 estimated GDP $9.54 trillion (3rd), $7,197 per capita (122nd)

3. Languages: English and Hindi are the official languages of the entire country. There are 22 total officially recognized languages, many of which are local to one state.
Currency: Indian Rupee
(1 US Dollar = Rupees)
Religion: The majority of the population (80%) practices Hinduism with 13% practicing Islam. 2% or less practice Christianity, Sikhism, Buddhism or Jainism.

4. Customs, Values & Etiquette
Traditional greeting is “namaste” with hands together and a slight bow
Show respect (authority and titles are important)
Don’t directly say no
Patriarchal society
Wear conservative attire, especially for women
Cows are sacred to Hindus, other animals respected too

5. Marketing/Promotion Considerations
American/international brands becoming more common
Standard of living is lower than in the US, so luxury items may not sell as well
Beef and leather goods are not big sellers
Have vegetarian options
Scantily clad women aren’t common in advertisements
Hollywood & Bollywood movies are both very popular

6. McDonald’s India

9. Product Differences Product Similarities
No beef or pork
Many more vegetarian and chicken dishes
Emphasis on spicy options
Product Similarities
“Happy Price” Menu similar to Dollar Menu but some different options
Some breakfast (hot cakes, McMuffins, hash browns)
Some entrees (McNuggets, McChicken, Filet-O-Fish)
Desserts (ice cream, shakes, McFlurries) are similar, may have different flavors

10. $1 =
_65.54

11. Place
Around 250 restaurants nationwide, located in or around a total of about 50 towns and cities
Drive-thru service is not as common since cars are also not as prevalent
Some have windows for walk-up service

12. Delivery is also offered by some locations for a 25 rupee fee (no minimum order)

13. Branding & Promotion
Uses the same golden arches and “I’m Lovin’ It” slogan
Many happy meal promotions are tied into familiar US brands/movies (Despicable Me, Smurfs, Batman, etc.)
Video advertisements:
Focus is often on family

14. Local Culture/Community
They don’t sell beef or pork in deference to the major religions.
Products with chicken are prepared on separate lines from vegetarian dishes.
90% of their ingredients/supplies are sourced from Indian vendors.

15. Local Culture/Community
Supports many domestic nonprofits:
Nareswadi Project and Spoorthi (malnutrition)
Oasis and Mahipatram Ashram (underprivileged youth)
Dr. Shroff's Charity Eye Hospital (childhood blindness)
Contributes to Ronald McDonald house charities and has set up polio vaccination booths outside some restaurants.
Ran a traffic safety week with the Mumbai Police, offered free Coke floats for voting on election day, conducted a Go Green campaign.