1. Sales Trends

2. Gross Margin Trends

3. Dept Performance

4. Annual Department Sales Trends

5. Annual Dept EBITDA Trends
Excluded Spirits due to introduction in 2012

6. Dept Performance Stats
7 store departments exceeded LY EBITDA by over $100,000!!
35 store departments with better than double digit % increase in EBITDA over LY
Grocery departments combine for $870k EBITDA increase!
Deli departments combine to grow sales by$2.6M
Meat departments grew EBITDA contribution % by 2.2%

7. Private Label Presentation January 21st 2014

8. The value of growing Private Label Category
Build on our Points of Differentiation
Opportunity for Higher Margins
Enhance Value Proposition
Build Consumer Loyalty
Opportunity Greater with Good Food Synergy

9. Private label sales in other formats
US 25%
TJ’s 80%
Safeway 25%
Costco 18% (Food Sales)
Kroger 27%
Metropolitan Market 2.7%

10. MM Private Label Sales Growth Opportunity
% of Store sales
2014 Fiscal YTD Actual MM Private Label
2.7%
2014 Fiscal YTD Exclusive MM Products (not yet branded)
19.2%
New Categories sales to be introduced over the next 3 years
4.25%
Total Potential – 3 year goal
26.15%

11. Our Brand Promise Metropolitan Market’s expert buyers deliver outstanding flavor, freshness and pure ingredients in the products we bring to you— our food-loving customers.
Flavor first. We buy for flavor first -so your food tastes great. We support local, natural and preservative-free, but not at the expense of flavor.
The highest quality. Our expert, passionate buyers search far and wide for the tastiest, freshest, purest products for you. We guarantee your satisfaction.
We buy direct from the producer in volume to get the lowest price possible. We buy products you can’t get anywhere else. We taste, compare and cook them to make sure they exceed your expectations.
Convenience. We make it easier for you - by reducing the number of choices you have to make. We provide consumer education, and recipes to make you successful at home.
Value. We offer fabulous products for your home table at a noticeable savings; excellent value.

12. Private Label Criteria
We will dominate the categories we are in by offering:
Truly outstanding product that can only be found at our stores.
A compelling value based on outstanding and unique products
We establish retail price based on the market – and quality.
Price shall be an everyday value.
We plan to price competitively, compared to our the average category retail price.
We’ll demonstrate a significant savings (up to 30% where possible)
Achieve GM% to meet or beat the budgeted category %
Food Safety, regulatory compliance and state-of-the-art producer partners.

13. Our new Tomato Category – represents the future
Goals with 5 SKUs
Tomato Category Sales will increase by 24.8%
Gross Margin Dollars will increase by 29.8%
Gross Margin % will increase by 1.4 points
30,000 Pantries Stocked with MM Brand Product
An absolute exclusive – not available anywhere else in the USA
Sales through March 2014
MM 51% of category
Category sales up 29%
MM sales over $51,000
Gross 47%

14. Sand Point Store Remodel Recap
January 2014

15. Remodel Scope Add Poke and relocated sushi case toward front of store.
Add deli self service bars for salad and gourmet buffet
New self service soup and olive bars
Relocate produce tables
Expand and move Culinary Kiosk
Add Fresh Mozz Stretching program
New Bakery Dept including
New fresh baked artisan bread program
New fresh baked cookie program
Expanded artisan bread display area
New Gelato and expanded frozen dessert case
New refrigerated pie case on Grocery End
Relocate coffee program to solve existing cuing issue
Update store décor
Replace Deli/Bakery/Produce sales floor

21. Sales Impact of Remodel

22. Preliminary Results (12/1/13-1/11/14)
Completed project on 11/15/13
No material changes to $1.65M Budget
Total store sales +6.1% since 12/1/13; +$215,382 in 6 weeks
17% Deli sales increase
6% Bakery/Coffee Shop sales increase
6% Produce sales increase
21% Seafood sales increase
New Par-baked bread sales = $22,519, representing 34% of category and 46% of unit sales – a new #1 POD!
Artisan bread category growth of 16%
New “The Cookie” is #1 item sold in ANY bakery ($8420 in sales) – could result in $400,000 in annual sales if implemented into 6 stores!
Poke - $10,217 sales
Sushi sales were up 72% and now average $8,031 per week
Chiopino Sales up 71%

23. Sand Point +15% in last 12 weeks