1. Chapter 12 Employment Communication
There are videos embedded in the PowerPoint slides that are available on the Instructor’s Resource CD (ISBN ).

2. Employment Communication
Résumé
Cover Letter
Interview
Follow-Up
Etiquette

3. Preparing your Resume What is a Resume?
A resume summarizes your history and qualifications for a job.
The best resume is tailored to show how your education and work experience have prepared you for a specific job.

4. Purpose of Resume and Interview
The purpose of a resume is to get you a job interview.
Interview
The purpose of an interview is to get you a job.

5. Formatting Your Résumé
Simple fonts and design features
Lots of white space
Clear dates in reverse chronological order
Easy-to-scan headings and bullets

6. Formatting Your Résumé (cont’d)
Clear descriptions with action verbs
100% accurate

7. Other Skills and Experience
Résumé Content
Name, Address, Address, Phone Number
Contact Information
College Name, Major, Degree, Date of Graduation
Education
Companies, Job Titles, Responsibilities/Achievements, Dates of Employment
Work Experience
Extracurricular Activities, Language, Computer Skills, Special Skills
Other Skills and Experience

8. Tips for Including Work Experience
Prefer the chronological résumé style
Provide complete information about your work history
Show how your work experience qualifies you for the specific job
Use concrete, achievement-oriented words to describe your experience
Stress specific accomplishments directly related to the desired job
Include relevant unpaid positions

9. Résumé Supplements Online Résumé Video Résumé
What are the advantages of these supplements to the traditional résumé?
Online Résumé
Video Résumé

10. The Purpose of a Cover Letter or Email
Express interest in the company and position
Highlight how your background specifically matches job qualifications
Reveal a bit about your personality
Demonstrate your business writing skills
Provide the employer with logistical information

11. What to Include in a Cover Letter or Email
Use the standard letter format
Use the direct organiza-tional plan
Keep the opening short
Explain your interest in the job

12. What to Include in a Cover Letter or Email (cont’d)
Expand on relevant experience
Politely ask for an interview
Use a standard closing

13. Types of Interview Questions
Standard
Includes general questions
Behavioral
Asks specific questions about your past behavior to predict future performance
Case
Requires you to analyze and solve a problem
Stress
Simulates stressful environments

14. Behavioral Interview Questions
Please tell me about the best working relationship you ever had.
Please describe a time when you had to work with someone you didn’t like.
Describe a time when it was particularly difficult for you to gain credibility with someone. What did you do?
Competency = Relationship Building
Describe a problem you’ve had on the job and how you went about solving it.
Give me an example of an assignment you had—either in school or at work—that you found particularly challenging. How did you go about handling it?
Please tell me about a difficult decision you’ve made in the last year.
Competency = Problem Solving/Decision Making

15. “STAR” Behavioral Interview Response
Situation or Task: What brief context is important for the interviewer to understand?
Action: How did you handle the situation? What did you do?
Result: How did the situation turn out? How can you prove that your action was appropriate in the situation?

16. Use concrete Achievement-oriented Words
Presented
Coordinated
Negotiated
Evaluated
Developed
Analyzed
Implemented
Established
Organized
Designed
Accomplished
Created
Managed
Introduced
Achieved

17. Example of Using Achievement-oriented words
Was responsible for creating, designing, and developing a new web page about sustainability efforts at Coca-Cola.

18. Video and Phone Interviews
Eliminate noise and distractions
Prepare a neat, professional-looking workspace
Dress as you would for an in-person interview
Practice with a friend to check lighting, sound, etc.
Consider shorter responses to make it easier for the interviewer to jump in (for phone interviews)

19. Prepare Your Own Questions
How would you describe a typical day on the job?
What opportunities exist for ongoing training and development?
Why did you choose to work here, and what keeps you here?
What is the first problem the person you hire must attend to?
What makes someone successful in this position?
What are the organization’s plans for the future?
What do you see as the biggest opportunities and challenges for this division/company?

20. Dress for Success
Choose a well-tailored, clean, conservative outfit for the interview
Business Attire
Business Casual Attire

21. Possible Communication Breakdowns
Received no response after a second (or a third!) interview
Received no response after a screening or first interview
Received just a form letter after the initial application
Has this happened to you? What can you do about it?

22. The Selection Process
Consider calling a week or so after you send your résumé
Respond to a request for an interview
How would you respond?

23. Immediately after the Interview
Request for feedback, even if you did not get the job.
Send a thank you letter
Critique your performance, your résumé, and your cover letter.

24. Practicing Business Etiquette
What is Business Etiquette?
Business etiquette refers to appropriate behavior in a business setting.
By following good etiquette, we present a professional image and interact properly with others at work.

25. Tips for Including Work Experience
Meeting and Greeting
When you meet people for the first time, take the initiative to introduce yourself.
If someone is hosting you, then he or she should make the introduction.
When introducing others, the rule is to present the lower-ranking person to the higher-ranking person regardless of age or gender.
Use the person’s name in the conversation to help remember it.
Exchange business cards at the end o fa business encounter.
Never present your card during a meal – wait until it is over.

26. Practicing Business Dining Etiquette
After the Meal
Don’t take leftovers home
Offer to pay
Thank the payer
Tip 15-20%
Send a thank-you note
During the Meal
Stay engaged in conversation
Take small bites
Use outer silverware first
Keep elbows off the table
Leave napkin on the chair
Before the Meal
Confirm dietary restrictions
Make reservations
Order last
Go light on the liquor
Wait for the host to start eating

27. Managing Your Online Reputation
Google yourself
Manage your privacy settings
Avoid posting questionable content
Post positive content that shows your strengths

28. Working in an Office Always knock on you coworker’s cubicle
Never shout a comment to the next cubicle
Do not leave valuables unattended
Avoid talking on the phone too loudly
Avoid eavesdropping on conversations