1. www.axis.com Ten Reasons to Buy a Network Camera or what your analog camera vendor wont tell you

2. www.axis.com Focus 10 of the most important functional differences between analog and network cameras

3. www.axis.com 1 – End to interlace problems

4. www.axis.com 1 – End to interlace problems >Interlaced scan >Each image formed from two interlace fields >Blurriness from capturing moving objects, even when connected to a DVR >Benefits –Superior image quality –Full image details –Precise, accurate information Crystal clear images even with a high degree of motion in the scene Entire image captured at one time Progressive scan

5. www.axis.com 1 – End to interlace problems En komplett bildruta med progressiv scan One complete frame using progressive scan

6. www.axis.com 1 – End to interlace problems Interlaced scan Progressive scan

7. www.axis.com 2 – Power over Ethernet increases savings and reliability

8. www.axis.com 2 – Power over Ethernet > Benefits –Cost savings –Reliability with centralized power backup –Simple installation >Not available No need for power outlet at camera location Industry standard IEEE802.3af

9. www.axis.com 2 – Power over Ethernet Both network cameras with and without built-in support for PoE can take advantage of a UPS device

10. www.axis.com 3 – Megapixel resolution

11. www.axis.com 3 – Megapixel resolution >Stuck with NTSC/PAL resolution >0.4 Megapixel at 4CIF and 0.1 at CIF >Limited image details Many resolutions Different aspect ratios 1 megapixel is 10x the resolution of CIF, 2 megapixel is 20x! Digital PTZ > Benefits –More details, easy identification –Digital PTZ, higher reliability and simultaneous pan/tilt

12. www.axis.com Megapixel CIF 3 – Megapixel resolution

13. www.axis.com 3 – Megapixel resolution Resolution comparisons Aspect ratios

14. www.axis.com 4 – Intelligence at the camera level

15. www.axis.com 4 – Intelligence at the camera level >Not available Intelligent video Purpose-built, highly integrated hardware Intelligent features: Built-in VMD, Alarm management, Image enhancement Intelligent algorithms: Number plate recognition, People counting > Benefits –More details, easy identification –More productive and effective means of surveillance –Event-driven –Scalable systems

16. www.axis.com 4 – Intelligence at the camera level Hallway Door Excluded Included

17. www.axis.com 5 – Integrated PTZ input/output control

18. www.axis.com 5 – Integrated PTZ input/output control >Cabling separate from the video signal >Costly and cumbersome > Benefits –Less cabling, cost savings, increased functionality and integration potential Integrated I/O can trigger anything and be triggered by anything PTZ commands sent over the IP network PTZ control over the same network that transports the video

19. www.axis.com 5 – Integrated PTZ input/output control Example: Typical I/O use – integration with alarm

20. www.axis.com 6 – Integrated audio

21. www.axis.com 6 – Integrated audio Audio captured at the camera Synchronized with the video Can be integrated into the same video stream Two-way audio (duplex, half duplex, simplex) > Benefits –Many possibilities: simplex, half duplex, full duplex –Synchronized audio and video –Easy to install, cost savings >Only possible with separate audio lines to the DVR

22. www.axis.com 6 – Integrated audio >Entrance control –Remote dialog and gate/door control >Listen in on remote sounds –Audio surveillance >Provide audio feedback to surveillance scenes Example: Communicate and open a door remotely

23. www.axis.com 7 – Secure communication

24. www.axis.com 7 – Secure communication >No encryption >No authentication >Anyone can tap into the video or replace the signal from a camera with another video signal Video encryption Authentication using encrypted certificates Authorization: to verify and approve the identity of the device Privacy > Benefits –Secure image capture –Secure transmission –Evidence trail secured

25. www.axis.com 7 – Secure communication >Examples of achieving privacy –VPN –SSL/TLS (HTTPS)

26. www.axis.com 8 – Flexible, cost-effective infrastructure choices

27. www.axis.com > Benefits –Image quality, flexibility, scalability, future-proof –Resulting costs comparatively low >Expensive coax, proprietary fiber, wireless >Distance affects image quality >Adding power, I/O and audio further complicates this situation 8 – Flexible, cost-effective infrastructure choices IP = established, standardized, interoperable Digital images = no quality reduction Many streams transmitted over the same line A single network wire = hundreds of simultaneous full frame rate video streams

28. www.axis.com 8 – Flexible, cost-effective infrastructure choices IT – Security convergence IP in Industrial Solutions IP in security IP in Voice Over IP IP in Building Management Systems The IP way

29. www.axis.com 9 – True digital solution

30. www.axis.com 9 – True digital solution >With every conversion image quality is lost: –Analog signal digitized in cameras DSP –Digital signal converted back to analog for transport over coax –Signal once again digitized at the DVR for recording > Benefits –Superior image quality Images digitalized once Stay digital No unnecessary conversions No image degradation

31. www.axis.com 9 – True digital solution

32. www.axis.com 10 – Lower total cost of ownership

33. www.axis.com 10 – Lower total cost of ownership COMPARE >The cost per channel >Flexibility and performance CONSIDER >Back end applications and storage >Industry standard, open-system based servers vs. proprietary hardware like a DVR >Infrastructure used –Can it be leveraged for other applications?

34. www.axis.com Conclusion The future belongs to network cameras

35. www.axis.com The future belongs to network cameras >Market reports >Remote accessibility >Easy, future-proof integration >Scalability and flexibility >Cost-effectiveness >Distributed intelligence >Proven technology

36. www.axis.com This is Axis >Worldwide #1 in network video >The worlds leading expert –Broadest product portfolio in the industry –The largest installed base of network video products >Over 20 years of networking excellence >Worldwide presence >Global partnerships The best in network video!

37. www.axis.com Invitation to Axis Communications Academy >#1 in network video knowledge >Designed to boost our partners expertise about Axis network video solutions >Several training levels, from basic to advanced >Run by Axis, executed by local trainers in native language >Around 7,000 individuals trained as of 2007 >www.axis.com/partner

38. www.axis.com Questions & Answers Thank you!