1. Financial Literacy Grade 7 Lesson 2 Analyzing Advertisements
SS.8.FL.2.2 Analyze a source’s incentives in providing information about a good or service, and how a consumer can better assess the quality and usefulness of the information.

2. What is advertising ?
Advertising is the act or practice of calling public attention to one's product, service, or need etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.
Does this ad get your attention?
What does it make you think about a slurpee?

3. Advertising Techniques
Expert Opinion
Testimonial
Magic Ingredients
Emotional Appeal
Bandwagon
Plain Folks Appeal
Snob Appeal
Bribery
Slogan

4. Experts approve this product, so you should use it.
Expert Opinion
Experts approve this product, so you should use it.

5. Testimonial
A well-known person supports this product or service.

6. A miraculous discovery or ingredient makes the product effective
Magic Ingredients
A miraculous discovery or ingredient makes the product effective

7. Emotional Appeal
A person is made to have strong feelings about a situation or product

8. Bandwagon
The Bandwagon technique suggests that everyone is using a specific product, so you should too.
join the crowd
everyone is using the product so you should too

9. Plain Folks Appeal Product is a good value
Product is practical
Product is a good value
Product is for ordinary people

10. Snob Appeal
Snob appeal uses the idea that the use of the product makes you part of an elite group with a luxurious and glamorous lifestyle.

11. Bribery offers you something “extra.”

12. SLOGAN
A catchy phrase or statement often used to sell a service or a product.