1. Week 1 – Lecture Conceptual Design
Justin Rice
September 17, 2018

2. Lecture Topics Elements of Product Design
Market Demands and Challenges
Product Lifecycle Phases
Conceptual Design Phase
Digital Conceptual Sketching
Autodesk SketchBook Designer
Automotive Seat Project Introduction

3. Product Design Man made = Products
This class relates back to the Product Lifecycle phase throughout
Product represents almost anything

4. Defining Design
“Good design is good business.” Thomas Watson, Jr., President, IBM
“Good design is good citizenship.” “Milton Glaser, Designer”
“Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. Design is not just what it looks like and feels like. Design is how it works.” Steve Jobs, CEO, Apple
Design impact your business’s success
Green Design and sustainability
Design is the is whole experience

5. Essence of Innovation
“Everything that can be invented already has been.” This statement was released in 1899 by the U.S. Patent Office.
Everything can and will continue to improve.

6. Products are Always Improving

7. Market Demand Trends Mobile / Connectivity Green / Sustainable Design
Complete Experience
Value and Quality
Customized / Personalized
Global Access
Customer Demand
Highly competitive marketplace

8. Product Design Challenges
Project Timelines
Global Availability
Features & Configurations
Reducing Cost
Ensuring High Quality
Good place to ask students for a few more examples.

9. Product Lifecycle Requirements Management Portfolio Management
Conceptual Design
Product Engineering
Manufacturing Engineering
Simulation & Validation
Build & Produce
Product Lifecycle as a whole
Disposal & Recycling
Maintenance & Repair
Sales & Distribution
Test & Quality

10. Product Lifecycle Requirements Management Portfolio Management
Conceptual Design
Product Engineering
Manufacturing Engineering
Simulation & Validation
Build & Produce
What we are focusing on in this particular lecture.
Disposal & Recycling
Maintenance & Repair
Sales & Distribution
Test & Quality

11. Requirements Management
The capturing, management, and tracking of all product requirements to ensure alignment for market success and reduced risk.
Integration of requirements throughout the lifecycle
Captured customer input and requirements
Relation of final results to requirements
Provides audit trail documentation
Safety requirement
Check back to requirements
Government Requirements
A lot of money is being invested in formerly tracking requirements to provide
40 mpg vehicle

12. Product Lifecycle Requirements Management Portfolio Management
Conceptual Design
Product Engineering
Manufacturing Engineering
Simulation & Validation
Build & Produce
Disposal & Recycling
Maintenance & Repair
Sales & Distribution
Test & Quality

13. Portfolio Management
Product portfolio management is the planning of product lines and relationships of current and future products.
Product Configurations
Different Market Requirements
Hierarchies & Relationships
Future Expansion and Enhancements
Reuse of standard product and across line
Concurrent Design
Engine Reuse

14. Product Lifecycle – Week 1
Requirements
Management
Portfolio Management
Conceptual Design
Product Engineering
Manufacturing Engineering
Simulation & Validation
Build & Produce
Disposal & Recycling
Maintenance & Repair
Sales & Distribution
Test & Quality

15. Common Terms Used Ideation The process of creating new ideas
Conceptual Design Type of art which gives precedence to hypothetical function
Industrial Design Improve the aesthetics, ergonomics, and usability of a product
Focus on Conceptual design

16. Conceptual Design
Team / Group Activity Gather wide range of input to ensure best approach
Phased Approach Ensures open exploration down to final selection
Gated Process Controls the timeline and ensure selection
Solve the energy crisis for Phased approach

17. Conceptual Design
Phased Approach Ensures open exploration down to final selection

18. Conceptual Design
Gated Process Controls the timeline and ensure selection

19. Conceptual Design Process
Brainstorming
Theme Ideation
(Thumbnail Sketches)
Theme Refinement (Technical Renderings)
Design Product
Design Objectives
Overview of the gated and Phased approach
Concept Selection
Review
Theme Selection

20. Design Objectives Reference Products Technical Specification
Feature Requirements
Already Captured Ideas
Target Customer Profile
Voice of Customer
Outcome of requirements and Portfolio management
Voice of the customer is critical

21. Brainstorming Phase Ensure Alignment to Design Objectives
Group Based Activity
Typically Structured Sessions
No Idea is a Bad Idea
Capture and Group Results
Therapy session allows everyone voice to be heard

22. Theme Ideation Phase Leverage Brainstorming Results
Reference Back to Design Objectives
Create Multiple Theme Thumbnail Sketches
Types of Themes Created
Most obtainable
Stretched design
Blue sky design

23. Theme Refinement Phase
Leverage Aspects of Multiple Themes
Technicaly Complete
Complete Presentation of Design
Rendering Format
Deep dive into manufacturability (Technical Complete) – Concept car

24. Explore Design Options

25. Automotive Seat Introduction
Intro on how the automotive seat will be used throughout the course

26. Concept Brainstorming

27. Design Expressions (Thumbnails)
Visual expressions

28. Design Expressions (Thumbnails)

29. Theme Selection

30. Conceptual Design Surfacing / Modeling
The conceptual design phase often includes the creation of high quality “A-Side” surfaces to define the products shape.
Used for complex styled free formed shaded objects
Used for high “Class-A” surfacing requirements

31. Digital Sketching Benefits
Sharing & Collaboration The digital file can easily be shared with others without scanning
Productivity – Faster Ability to sketch faster and make edits to explore more design options
Leverage Existing Assets Use existing digital files like photos and CAD files for reference
Downstream Use Reuse the digital sketch vectors and graphics for 3D model creation

32. Digital Sketching Input Devices
Mouse All general computer mouse devices
Screen Pen Wacom Cintiq devices are industry leading pen screen devices
Touch Tablet based mobile or computer devices like the Apple iPad

33. Autodesk® SketchBook® Designer
Explore concepts and product stunning artwork with a hybrid paint and vector workflow.
SketchBook Designer provides the functionality creative professionals need to quickly transform ideas into compelling design iterations.

34. Autodesk® SketchBook® Family
Autodesk® SketchBook® Mobile Sketch on the go designed for mobile phone devices
Autodesk® SketchBook® Pro for iPad Premium sketching app for the Apple iPad tablet
Autodesk® SketchBook® Pro Robust full version for paint based digital sketching
Autodesk® SketchBook® Designer Highest level version with all features of Pro and vector workflows Note: This version is used in class

35. Open Q&A Open Q&A time for discussion on topics
Has anyone used Sketchbook
Orange County Choppers

36. Break
5 Minute Class Break

37. Guided Lab Project 1
Guided project instructions for sketching and shading basic shapes to learn Autodesk SketchBook Designer 2012.

38. Guided Lab Project 2
Guided project instructions for sketching a water bottle design.

39. Guided Lab Project 3
Guided project instructions for creating an automotive wheel design.

40. Problem Set Assignment
Problem set assignment overview

41. Live Instructor Demo
Live Instructor SketchBook Instruction Demo

42. The following slides are used for key topics for live demo.
Demo Topics
The following slides are used for key topics for live demo.

43. User Interface

44. Area A – Menu Bar
The standard general file and software commands are located here like:
Open
Save
Print
Import and Export
Software preference settings

45. Area B – Canvas Manager Canvas (sheet of paper). Sketching takes place
size
color
resolution
opacity

46. Area C – Navigation Bar
Hold down the spacebar

47. Area D – Layer Manager Layers Layer Marking Menu Vector Paint Opacity
Symmetry
Layer Marking Menu
Create New
Duplicate
Merge
Delete
Clear

48. Area D – Layer Manager Cont’d
Rearranging Layers
Top Layer covers all the layer/sheets of paper below it
Click the icon and drag to rearrange layers

49. Area E – Toolbars
Paint Toolbar:
Vector Toolbar:

50. Area F – Attribute Editor
Editing properties
Width
Color
Type
Vector items can be edited here after they are created.

51. Area G – Color Editor Editing Colors Color Picker Wheel Sliders
Reference

52. Area H – Custom Palette Custom Fill Palette Custom Color Palette
Custom Brush Palette
This area is a custom toolbox or toolbar where you can store custom pencils, color fills, and other custom sketching tools. SketchBook Designer has a variety of default custom tools that are already setup. You can also add your own custom tools to this tool box at any time. These tools are also referred to as assets.