1. Disposable toothbrush
TEAM RANDOM

2. The creative process
Brainstorming

3. Our first trials We sell our ideas
Be technology advanced because we are in Korea
Wrong way:
we thought about the product and not the problem!!

4. inconvenience, Think of a need to cover
Toothbrushing in Korean society
Real life observation:
left toothpaste on the sink
Problem:
inconvenience,
lots of stuff to drag along,
easy to forget one of these objects,
takes up a lot of room...

5. why don’t we combine all
Inspiration
why don’t we combine all
the functions
in ONE device?

6. Target group B2C: B2B: travellers people on the go vending machines
convenience stores
B2B:
hotel industry;

7. First Idea Toothbrush with build-in toothpaste
Plastic bag with enough toothpaste for 1 month
Adjustment:
Refillable bags for 2 weeks use
Marta
Alexandra
Vilde
Yikhai
Tom

8. Improved Idea Smaller amount of paste inside No longer refillable
Tooth paste for 9 times use
Floss on the tip

9. Critical thinking Come up with an effective closing mechanism
Add more elements
Disposable toothbrush:
should minimize waste

10. Adjustments
Closing mechanism

11. Adjustments
Re-designed build-in toothpaste and pushing mechanism

13. Cut-off mechanism dental floss

14. Adding elements
Tongue brush
Foil "mirror“

15. Environment
Toothbrush out of granulate of recycled paper material

16. Assembling Production
Modular Design

17. Final Design

18. Any Questions?
Thank you