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U.S. Media Use: Time Spent Reading Magazines (in Minutes)

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Presentation on theme: "U.S. Media Use: Time Spent Reading Magazines (in Minutes)"— Presentation transcript:

1 U.S. Media Use: Time Spent Reading Magazines 2010-2018 (in Minutes)
Daily Time Spent Reading Magazines Continues To Erode – Projecting To Only 15 Minutes by 2018 U.S. Media Use: Time Spent Reading Magazines (in Minutes) …In Contrast, TV Viewers Spend Over 22 Hours A Week (P2+) With Ad-Supported TV Content – Averaging Over 3 Hours A Day Source: ZenithOptimedia; Various sources (Media Dynamics); : Nielsen Npower timeperiod data, ad-supported TV (ad-sup cable + broadcast) – includes Hispanic; 4/3-4/23/17

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