1. The Educational Foundation
Don’t Just Be an
Average Carolina Fan,
Be a Student Ram!
Presented By:
Heather Clelland
Tiffany Foster
Nneka Martin
Matt Saha

2. Talking Points
Background
Research
Objectives

3. About the Educational Foundation
Chartered in December 1938
Endowment is currently $120 million
Annual budget consists of $6.5 million
Sponsors 450 athletic scholarships

4. Our Research Survey Results Breakdown of results
68% had no knowledge of Student Ram’s Club
Of the 32% who had knowledge, 73% were interested in learning more.
Important to reach students during first and second year before interest level drops.

5. Our Objectives & Tactics
Informational Objective
Increase student awareness and knowledge of the of the Educational Foundation and the existence of a Student Ram’s Club by 25% within one year.

6. Objectives & Tactics Strategy One
Generate publicity through local media available to the Student Body
Write and submit feature or press release to the Daily Tar Heel, Carolina Review, and online publications

7. Objectives & Tactics Strategy Two
Generate publicity and knowledge through an on-campus special event