1. Personalization Strategy for gaining competitive advantage
Added service for a user
Speeds task completion (I-Click)
Can require login
Cookies
Dynamic

2. Privacy Concerns No right to privacy in US Privacy Contracts
Request of personal information can cause users to leave site
Highly related to trust

3. Trust Many factors affect trust: Context Perceived Similarity
Standing in organization
Behavior
Certification
References

4. Fostering Trust Help establish credibility Security Statement
Safe display of personal information
Use of secure servers
Confirmation of all costs
Confirmation of shipping address

5. Controlling Privacy No standard for enforcing privacy in place
P3P standard developed
Enforces and exposes site’s privacy policy
Tools to inform users of compliance with their selected privacy policy

6. Trust (P3P)

7. Trust (P3P)

8. Privacy Bird

9. Privacy Bird
Shows Embedded Content

10. Privacy Bird

11. Review for Final

12. User Centered Development
Initial Stages:
Needs Analysis
User and Task Analysis
Functional Analysis
Requirements Analysis

13. Goals Starting point for task analysis What user want to accomplish
Independent of technology

14. Tasks Mechanism for accomplishing goals Can be technology dependent
Composed of sub-components called Actions

15. Bad Mapping

16. Mental Models

17. User Testing Layout

18. Content Organization

19. Organizational Schemes

20. Organizational Schemes

21. Organizational Schemes

22. Organizational Schemes

23. Organizational Schemes

24. Organizational Schemes

25. Organizational Structures Hierarchy

26. Organizational Structures Database

27. Controlled Vocabulary

28. Visual Organization
Proximity
Alignment
Consistency
Contrast

29. Page Layout

30. Wireframe

31. Page Layout

32. Page Layout

33. Primary & Secondary Colors

34. Monochromatic

35. Complementary

36. Analogous

37. Triadic

38. Typography

39. Writing for The Web

40. Performance

41. Streaming

42. Multimedia Information

43. Grade II Braille

44. Web Accessibility Initiative Guidelines

45. Global User Population

46. Languages Can Expand Labels

47. Trust (P3P)