1. e-National Agriculture Market
Kharif Conference 2017
25th April 2017, New Delhi

2. Layout Objective Prerequisite reforms Central Assistance
Benefits to Farmer
Benefits to APMC
The Journey
Notified Commodities
Future Road Map
Role of States
Training and Awareness
Farmers’ Welfare

3. Objective of NAM
National Agriculture Market (NAM) is a pan-India web based trading portal which will network existing APMC and other market yards to create a Unified National market for agricultural (and allied) commodities
The objectives include:
Better price and bargaining power to farmers
Access to more markets for buyer
Increase competitiveness
Establish quality assaying systems
Real time information of prices/trade
Transparent and quick financial transactions

4. C Pre-requisite Reforms
Provision of Electronic Trading as a Mode of Price Discovery A
Single point Levy of Market Fee B
Unified Trade License valid across all the Markets of the State C

5. 1* 2** 3** Central Assistance to States/UT
Up to Rs 30 lakhs per Market(for IT and Quality Assaying Lab related Infrastructure )
One IT expert / mandi for a year
NAM software
2**
Up to Rs 40 lakhs per Market(for sorting/grading and packaging facility)
3**
Up to Rs 5 lakhs per Market for compost unit
*existing
**proposed in Union budget

6. Real Time information of Arrivals and Price for each market
Benefits to Farmer 1
Access to Wider Market and reduction in dependency on local buyers and middlemen 2
Real Time information of Arrivals and Price for each market 3
Transparency in Auction Process 4
Assured and Timely payment

7. Benefits to APMC Effective monitoring of all trading activity1
Effective monitoring of all trading activity 2
Analysis and Forecasting of Arrivals and Prices 3
Increase in realization of Mandi Fee because of reduction in offline trade and participation of traders outside that APMC 4
Greater visibility on farmer’s supply and realization 5
Reduction in time consumed in book keeping and reporting systems 6
Faster Tender declaration/generation of winner list : ease of doing business

8. The Journey Mar 2018 585 markets Mobile App.
Mobile App
eNAM portal live in 5 languages
June 2016
2 More States were Added in Haryana Totaling to 23
14th April 2016
21 markets across 5 States
Mar 2017
417 markets
13 States
Sept 2016
250 markets
10 States t.

9. Integration: Phase I and II22 14 17 54 11
State
Pilot + Phase I
Phase II
Total Phase I & II
Sep
March
Telengana 44 -
Haryana 37 17 54
Chhattisgarh 5 9 14
Uttar Pradesh 66
Madhya Pradesh 20 38 50
Himachal Pradesh 7 10
Jharkhand 8 11 19
Rajasthan 25
Gujarat 40
Andhra Pradesh 12 22
Odisha 09
Maharashtra
Uttarakhand
Total
250
167
417 5 66 25 19 50 40 09 44 44

10. Trading 14th April 2016-18th April 2017
Total Traded Value
INR 15,793 Cr
Total Quantity Traded
61 lacs Tons
Total Online Payment
Rs Crores
No. of Mandis connected with eNAM : 417
No. of Commodities:69
No of registered users
Farmers:41,70,307
Traders:89,105
Commission Agent:45,708

11. Notified Commodities Sl. No Commodity 1 APPLE 15
MOONG WHOLE (GREEN GRAM) 2
ARHAR/TUR (RED GRAM) 16
MUSTARD SEED 3
BAJRA 17
ONION 4
BARLEY 18
PADDY 5
CASTOR SEED 19
POTATO 6
CHANA WHOLE (BENGAL GRAM) 20
RED CHILLI(DRY) 7
COTTON 21
SHELLING PEAS 8
CUMIN 22
SOYABEAN 9
GROUNDNUT 23
SUN FLOWER SEED 10
GUAR SEED 24
TAMARIND (WITH SEED) 11
JOWAR 25
TOMATOES 12
MAHUA FLOWER 26
TURMERIC 13
MAIZE 27
URAD WHOLE (BLACK GRAM) 14
MASOOR (LENTIL) WHOLE 28
WHEAT
Quality Parameters of 69 Commodities have been provided and 26 are under development.

12. Notified Commodities Sl. No Commodity 29 MANDARIN 43 BITTER GOURD 30
SAPOTA 44
CUCUMBER 31
MUSK MELON 45
BRINJAL 32
TABLE GRAPES 46
CABBAGE 33
LITCHI 47
CAULIFLOWER 34
POMEGRANATE 48
GREEN CHILLIES 35
BANANA 49
CARROTS 36
PLUM 50
SWEET POTATO 37
PEACH 51
SPINACH (Palak saag) 38
MANGO 52
MUSTARD LEAF (SARSON SAAG) 39
ORANGE 53
CORANDER LEAVES 40
CUSTARD APPLE 54
GARLIC 41
WATERMELON 55
LADY FINGER 42
LEMON 56
GINGER

13. Notified Commodities Sl. No Commodity 57 RAGI 58 LOBIA 59 BASMATI RICE60
KUSUM SEED 61
SESAME SEED 62
PEAR 63 64 65
BEETROOT 66
RIBBED CELERY 67
AJOWAIN 68
CORIANDER WHOLE 69
JAGGERY OR GUD

14. 585 Mandis Future Roadmap Mar 2018
Setting up grading, sorting, packing units in markets
Strengthening of Assaying Facilities in Markets
Sensitization of Various Stakeholders for adopting Online Payment
Setting up composting units
Swachta Abhiyan
Organic Farming
Additional income
585 Mandis
Mar
2018
Sensitization of APMC for providing Logistics and Storage Support to Outside Buyers
Strengthening of Institutional Mechanism for Implementation at Central & State Level
Promote Inter Mandi/Inter State Trade

15. Role of States – Consolidation of Integrated Markets
Switch to complete unified single license for the whole State – rationalize fee
Strengthening of Quality Assaying, Logistics and Warehousing Facilities and Uniform Quality Standards across States
Availability of desired Internet speed in market yards
Strengthening of infrastructure at APMC inc. PC, tablets, Printer, Display boards, qualified manpower
Switch to total real time online data entry for all activities and online trading of ALL arrivals
Move towards online transactions among farmers and traders [payment gateway / BHIM, etc]
Adopt model APLM Act, 2017 at the earliest

16. Training and Awareness
Structured training and awareness Programs for farmers, traders and other stake holders in e-NAM Markets
Nomination of Quality Assaying personnel for trainings being conducted by DMI
Awareness and Registration camps for farmers at village level
Regular hands on training of e-NAM application including portal, mobile App and online payments
Study visits of farmers and traders to leading States

17. Farmer Registration Importance of Farmer Registration:
National Agriculture Market is all about Farmers
With right set of farmer data accurate analysis on individual farmers related to its arrival/sales etc can be done
With correct mobile number ‘their Lot’ winner and price can be SMSed
With correct bank details online payments can be done without technical glitches
With Unique ID: Aadhar Number a farmer can be uniquely identified to avoid duplicity

19. Farmer Registration: Critical Data and Its Importance
Critical Information
Importance
Current Status
Name and Address
For contacting the Farmer or sending some information to the correct Address
Names have been found with spelling mistakes
Address are mostly not available.
Aadhar Number
Unique Identification of Farmer
Farmer details do not have Aadhar Number or any ID Proof in the system
May lead to duplicity of data
Mobile Number
For Sending the their LOT Price and Winner Details
Repeated Mobile Number have been used which seems to be incorrect mobile numbers
Bank Details
For executing Online payment
Bank Details are fed only when Online payment need to be initiated else this details is blank for most of the Farmer
Even those which are fed into the system for Online Payment comes with Wrong Name/Account Number/IFSC Code

20. Measures to Improve Farmer Registration
Registration camps may be organized for collection of correct data and entry into the system including Name, Address, Mobile Number, Aadhar Details and Bank account details
Aadhar Number will be made mandatory in Registration Form
In Quick Registration Process when Farmer arrives to Mandi then also Aadhar Number or any Govt ID (preferably with a Photo copy of same ) should be collected but should be asked to provide Aadhar Number before he/she completes the sale
Farmers to carry copy of Aadhar Card whenever coming to Mandi
A dedicated team should be set up inside the mandi for handling all the registration related process

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