1. Richly Organic
Company Overview

2. Overview Company Description Company Mission Product Categories
Current Sales
Expansion Plans
Web Initiatives
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3. Company Description
Richly Organic sells selling organic seeds and plants, gardening accessories, and educational materials, and hosts workshops and webinars designed to make organic gardening accessible for the average gardener.
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4. Company Mission
Our mission is to take the mystery out of organic gardening by providing backyard gardeners with the products and advice they need to make eating organic a part of their daily lives.
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5. Product Categories Seeds Plants Educational Materials
Heirloom
Vegetables
Grains
Edible Flowers
Plants
Fruits
Educational Materials
Online Newsletter
Books and Journals
Workshops
Gardening Accessories
Tools
Growth Aids
Composting
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6. Sales Summary
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7. Top Product Sales
Richly Organic experienced an excellent year with sales 25% higher than the previous year
Heirloom plants and seeds continue to be great sellers
Sales of edible flowers are 40% higher than the previous year
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8. Top Workshops The Heirloom Tomatoes workshop still our bestseller
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9. World Gardens Event
Presented by gardening guru Marsha Wang, the World Gardens Event will feature gardens from three countries on three continents.
Australia
Ireland
Japan
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10. Summary
Richly Organic has established a solid market share of the online market for organic gardening products
Ongoing challenges include:
Adding profitable product lines
Attracting more participants for workshops and webinars
Hosting special events to put the spotlight on the benefits of organic gardening
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11. Expansion Plans Develop new heirloom varieties
Offer discounts on workshops to regular customers
Create a “Richly Organic” loyalty program
Develop webinars that feature gardening celebrities
Sponsor a “Backyard Organic” series of contests
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