1. Dynamics MarketPlace - What does it mean to you
Dynamics MarketPlace - What does it mean to you? Ross Dembecki Lead Product Manager CRM Microsoft Australia
SESSION: AP045

2. Leveraging Online Marketing with Microsoft
Drive Demand and Generate leads with:
Microsoft Dynamics Marketplace
Social Media
Campaigns
Search Marketing
Automation

3. Cloud Applications Vision
Microsoft Online Services
MPN Partner Apps and Services
Customers
Relevant to their business or workload
Easy-to-use experience
Rating and Reviews by other customers
Partners
Leverage the Cloud opportunity
Join Microsoft in the journey to provide Cloud services
Get exposure through Microsoft’s customer outreach
Microsoft
Address a customer business need
New business model
Compete effectively

4. Visible Anywhere Position partners wherever customers are
Discover
Learn
Try
Buy
Use
System Center …
Customer Destinations
Azure
CRM OL
Office 365
Dynamics
Product UI
Cloud power
Office 365
Campaign Web sites
Product marketplaces
…..
Google
SharePoint
Alliances
Yahoo
Office
Distibutors
Bing
Product Web sites
3rd party marketplaces
Search engines
Partner Destination
Catalogue
Provisioning
Syndication
MS Platform Ready validation
Rating and reviews
API/SDK

5. Pinpoint Priorities for this Year
Ranking
Partner experience
Partner-to-Partner
Platform enhancements
Search engines
MS Store
Partner tools
Integration
Demo
Try
Buy
Marketplace capabilities

6. B2B Buying Process has Transformed…
>80% of BDMs buying a business solution
use online information
to influence their purchase decision
93% of B2B buyers use search to begin the buying process
>55% of IT professionals “use social media to make better decisions based on insights from like-minded professionals.”
9 out of 10 buyers say that when they’re ready to buy, they’ll find you.
90% of B2B technology buyers view online video. 80% read blogs. 69% are active in social networks.
BUYER
SELLER

7. Connecting Dynamics Prospects with Dynamics Partners

8. Microsoft Dynamics Marketplace
Convergence 2011
9/17/2018
Microsoft Dynamics Marketplace
Global platform for partner listings and solution packages
Help customers discover you
Powerful lead generation tool with traffic driven by Microsoft
Dashboard provides analysis of traffic and leads
Available today in more than 29 countries
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

9. Dynamics Marketplace – Key Capabilities
Replaced Solution Finder in June 2011
Applications and Professional Services listings
New Optimised Search Logic
Ratings and Reviews
Discover, Download and Deploy Applications

10. Traffic & Lead Generation
Dynamics Partners
Dynamics Marketplace / Pinpoint
Search Engines
MS Webpages
Dynamics product

11. Get Started!
Profile your Offerings in Pinpoint.com Get Listed My Dashboard
Test your Application
Achieve ERP or CRM Competency for Professional Services listing
Approved and listed in Dynamics Marketplace
CfMD for better ranking
Provide 2 customer references per country or CfMD reseller

12. How to Successfully Generate Prospects
Specific, Succinct Profiles are 10 times More Likely to Generate Customer Interest !
Keywords drive Discovery Services & Application profiles improve Ranking Customer Reviews get more Weighting

13. Optimise your Pinpoint Profile
Plan
Think Customer
Manage
Decide where to get listed State exactly what your application does to whom Be specific – “Less is more”
Use language your customer understands
List at least five customer benefits
Include customer reviews and ‘demo’, ‘try’, and ‘buy’ buttons
Add/update regularly – use Pinpoint dashboard to optimise listing and track progress

14. Microsoft Dynamics Partner Marketing Resources
PartnerSource is your single destination to…
Learn
Connect & Get Support
Generate Leads
MSB $
Dynamics Partner Academy
Marketing Community
Marketing Services Bureaus
Dynamics Marketplace
Demand Gen Campaigns
Access Marketing & Sales training & coaching that’s Microsoft Dynamics-specific.
Ask questions & get marketing support from Microsoft & marketing agencies in the online forum.
Get the most out of an investment in marketing by working with a local marketing agency.
Leverage Microsoft.com and profile your company & solutions to reach customers worldwide.
Leverage the Microsoft brand & investments, and use co-branded campaign assets for your demand generation.

15. Online Marketing Services for Microsoft Partners
Comprehensive training and resources for partners on website optimisation, SEO, SEM, web analytics, and social media:
Search Engine Optimisation
Increase your ranking in the organic results delivered by search engines
Increase site accessibility and receive more qualified site visitors inclined toward purchasing
Baseline website assessment, consulting and follow up reporting – $2950
Custom Website Design
Custom site designs from Basic, Advanced to e-Commerce
Call to action elements, analytics tracking code and landing pages
Average pricing: $
Social Media Services
Social Media Optimisation Management: Facebook, Twitter, Youtube, LinkedIn
Average pricing: $2250
Paid Search
Pay per Click Ad Campaigns Management: Bing, Yahoo, Google AdWords, Facebook, Youtube, LinkedIn, Twitter.
Set up, analysis and optimisation – average pricing $3000
Monthly retainer averages $2500

16. Using Marketplace and More
Convergence 2011
9/17/2018
Using Marketplace and More
John Gravely
ClickDimensions – Pod 19
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

17. Marketing Automation Web Tracking Campaign Tracking Landing Pages
Marketing
Social Discovery
Drip Marketing
Lead Scoring
Form Capture
Search/Advertising
API (with Event and eCommerce Tracking)
Surveys
Subscription Management

18. Traditional Marketer’s Tools
Marketing
Social
Discovery and/or Monitoring ?
Web Site Analytics
Surveys

19. CRM + Email + Analytics + Surveys + Social
Customer Web Site(s)
ClickDimensions on Windows Azure
- ClickDimensions API
All Data in One Place
- Dynamics CRM data - Marketing Data - Web Analytics Data - Surveys, Social
Recipient Inboxes

20. Data Inside CRM

21. Dynamics Marketplace

22. Partner Opportunity No fees – no drama
Dedicated Partner Account Manager
Year over year margin
Internal use rights
Demo account provisioning
Demo system access
Referral fee for non-CRM partners
Lead with marketing and close more deals

23. PARTNER RESOURCES
Ensure potential customers can find you on Pinpoint
Leverage the Partner Marketing Centre to help you reach more potential customers
Get paid – ensure that you qualify for the CRM Certified Software Advisor incentive. Speak to your PAM for more info
Skill up your teams for success with the Partner Learning Centre and local Readiness
Differentiate your business by signing up to the Customer Relationship Management competency
Blog:
LinkedIn:
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