1. RCMA Communications, Membership, AND EDUCATION committee
Note: Slight name change of committee (CEMC to CMEC)

2. RCMA Communications, Membership, and Education Committee
Co-Chair: Matt Lendzinski, The Dow Chemical Company
Co-Chair: Scott Gayle, American WeatherStar
RCMA Communications Task Force
Co-chair: Vicki Demarest, The Dow Chemical Company
Co-chair: Josh Spencer, Advanced Marketing International
Matt: Slight restructuring: removed the Membership & Program Task Force and now there is just Communications Task Force. Co-Chairs of committee and task force experience slight change.

3. CMEC Discussion Items Review of 2017 CMEC Activities
Communications Task Force
Membership
2018 International Roof Coatings Conference
Matt

4. 2017 Communications Outreach Update
6 Press Releases
4 Associate Member E-Blasts
2 Trade Publication Articles
1 Newsletter
1 Webinar
1 Collateral Piece
Matt

5. CMEC Discussion Items Review of 2017 CMEC Activities
Communications Task Force
Membership
2018 International Roof Coatings Conference
MATT:

6. RCMA Communications Task Force
RCMA Articles & Online Content
RCMA E-Newsletters
RCMA Associate Member E-Blasts
RCMA Press Releases
RCMA Website & LinkedIn Group

7. Publication & Contributors Joe Mellott and Stephen Wolf, Garland
2017 Completed Articles
Publication & Contributors
Topic
Run Date
Durability + Design
Steven Heinje, GAF
Metal Roof Coatings
March 2017
Construction Canada
Joe Mellott and Stephen Wolf, Garland
Factors Driving the Future of Roof Coatings
Home Energy
Liz Robinson, ECA
Gentrification Without Displacement
April 2017

8. 2017 Upcoming Articles and Opportunities
Publication & Contributors
Topic
Run Date
Durability + Design
OPEN
Specifying Roof Coatings
August 2017
2017 Cool Roof Ratings
September 2017
Facility Management
Industry Organizations and Associations
(RCMA Spotlight)
Metal Roofing Magazine
Greg Ross, Lion Elastomers
Rehabilitation and Maintenance of Metal Roofs
RCI Online
Jim Arnold Kemper System America
Your First Step to Success- Substrate Preparation
October 2017
Tim Diamond and Steven Wolf, Garland
Kyle Ziebart, Astec Roofing
Retrofit/Recovering
December 2017

9. FacilitiesNet 2017 FastCast
Date: March 23, 2017
Topic: LEED v4 & Benefits of Roof Coatings
Sponsors: Tropical Roofing Products, GAF, Dow Chemical Company,
Astec Re-Ply Roofing
John F: Lengthier description of topic: Coatings for roof systems continue to capture market share because they help prolong roof life, save energy and improve interior comfort levels. Also, roof coatings are an important part of the LEED certification program relative to rooftops. The webinar will discuss the LEED v$ update relative to roof coatings as well as provide case studies showing energy savings and increased comfort levels

10. RCMA E-Newsletters September 2016 March 2017 Distribution: 257
Open Rate: 36%
Click Rate: 27%
March 2017
Distribution: 295
Open Rate: 33%
Click Rate: 14%
Matt: Number of people Newsletter sent to increased 26 people from March. The average open rate this year is 34% and the newsletter averages 19 clicks. Associate members can continue to submit news to be featured.

11. RCMA Associate Member E-Blasts
Matt
$500 per E-Blast, one available per month
Provide your content/images and RCMA will design it
Great marketing for new products, facilities, services, etc.
Over 350 impressions

12. Month Associate Member OPEN
February
Munzing Corporation
March
Dow Chemical Company
April
BASF Corporation
May
N/A
June
STI Polymer
July
Lion Elastomers
August
OPEN
September
October
November
December
Matt

13. 2017 RCMA Press Releases Recap
Topic
Month
RCMA Presents Industry Award and Annual Meeting
February 2017
RCMA Appoints New Executive Director
March 2017
RCMA Supports OSHA National Safety Stand Down
May 2017
RCMA Supports NRCA National Roofing Week
RCMA Appoints New Technical Director, Tim McQuillen
June 2017
RCMA Supports OSHA Safe + Sound Week

14. RCMA Group Forum for sharing articles, ideas, and events
444 members as
of June 2017
40 LinkedIn Posts
Not on LinkedIn? Join the conversation today! 73
Matt: Other facts about RCMA LinkedIn: From January to September 2016 increased group members from 346 to 420. A total of 35 posts in group this year and 41 comments/likes on posts. We want to stress that this is a forum for RCMA Staff, Members & others to post about job openings, news, updates, products, etc. related to roof coatings.

15. RCMA Website: Roofcoatings.org
Visit RCMA’s website for updated information on:
Upcoming RCMA and industry events
Recent news: e-newsletters, press releases, video and presentation content
Interactive VOC maps
Database of available roof rebates
Membership listing and other industry resources

16. CMEC Discussion Items Review of 2017 CMEC Activities
Communications Task Force
Membership
2018 International Roof Coatings Conference
Josh S.

17. RCMA Membership Update: February 2017
Josh

18. RCMA New & Potential Members
New 2017 Members
Anvil Paint and Coatings
Miami Chemical
Miami Chemical
Neptune Coatings
Potential 2017 Members
ABS Specialties
American Refining Group
Creafill Fibers Corp.
Kraton Polymers
Lucas Coatings, Adhesives & Sealants
Richard’s Paint
Rhino Linings Corporation
Thermotek Group
EPS Materials

19. CMEC Discussion Items Review of 2017 CMEC Activities
Communications Task Force
Membership
2018 International Roof Coatings Conference
Josh S.

20. RCMA Meetings RCMA 2018 International Roof Coatings Conference
Fairmont Chicago Millennium Park
Chicago, IL
July , 2018

21. WHO SHOULD WE RECRUIT TO BE A 2018 IRCC CONFERENCE PARTNER?
2016 IRCC Conference Partners
Oak Ridge National Laboratory (ORNL)
Lawrence Berkeley National Laboratory (LBNL)
National Research Council of Canada (NRC)
Liquid Roofing and Waterproofing Association (LRWA)
Canadian Paint and Coatings Association (CPCA)
European Cool Roofs Council (ECRC)
Cool roof Rating Council (CRRC)
American Council for an Energy-Efficient Economy (ACEEE)
National Roofing Contractors Association (NRCA)
Global Cool Cities Alliance (GCCA)
Alliance to Save Energy (ASE)
WHO SHOULD WE RECRUIT TO BE A
2018 IRCC CONFERENCE PARTNER?

22. Potential 2018 IRCC Media Partnership
Publications:
Design + Durability
CoatingsPro Magazine*
Metal Roofing Magazine
RCI Interface
Buildings Magazine
Construction Canada
Facility Maintenance Decisions (FMD)*
Roofing Magazine
Coatings World
*Indicates 2016 Media Sponsor
Info on Sponsorship
RCMA to Provide Media Sponsor:
Option to have issues of your magazine distributed at our registration desk at the conference
Your logo included as a designated media supporter on our conference communications
One complimentary IRCC registration for your publication staff to attend a full-day of the conference, on July 19 (additional media attendee registration rate: $100)
Media Sponsor to Provide RCMA:
List the IRCC dates in calendar of industry events (online and print)
Post an IRCC promotional banner or article online and/or feature conference ad in print edition

23. 2018 International Roof Coatings Conference Planning
Launching call for Abstracts this summer
Setting up unique 2018 IRCC microsite this summer to host conference information
Abstract review, selection and announcement completed by Conference Committee by early 2018
New unique conference branding and promotion

24. IRCC Research Topics and Abstracts
Target audiences:
Roof Coatings Manufacturers
Raw Material Suppliers
Academics and Students
Trade Associations / Non-Profits
Research Laboratories
Government Officials / Regulators
Building Owners / Property Managers

25. Further 2018 IRCC Discussion Topics?

26. QUESTIONS?