1. Work Ready? Lanyards on and visible
Mobile Phones in bags, switched off or to silent
Only bottled water on the table
Coats on backs of chairs
Bags on floor
Notepads and pens at the ready…

2. Unit 6: Critical Approaches to Creative Media Products
LO1: Understand how media producers define audiences for their products.
LO2: Understand how media producers create products for specific audiences.

3. Learning Outcome 1 Understand how media producers define audiences for their products
You are demonstrating your understanding through practical application, by adopting the role of a media producer and defining the audience for your own product.

4. Learning Outcome 1: Pass
Gather information about your audience and construct and audience profile. Methods and Audience Case Study will be basic.

5. Learning Outcome 1: Merit
Use major systems of audience categorisation (e.g. socio-economic, life style, psychographics) to define your audience. Produce a detailed Audience Case Study , explaining its purpose. What will it be used for?

6. Learning Outcome 1: Distinction
Use research methods and audience categorisation effectively to gather substantial information about an audience and construct a substantial profile of that audience. Explain the purpose of your audience profile and critically evaluate the different research methods.

7. LO2: Understand how media producers create products for specific audiences. Rationale
How will your product be constructed to suit your target audience? How has your research influenced your documentary's content, narrative, codes and conventions?
How will your idea appeal to audiences?

8. Audience Profile

9. Defining your Audience
Regional
Socio-economic status
Age
Gender
Sexual orientation
Mainstream/alternative/niche
Religion
Race

10. Regional
With its worldwide rollout across 120 countries through Fox International Channels , The Walking Dead has reached record-breaking audience results. In most countries where ratings were available at press time, the zombie-themed series was the highest rated program on pay TV of the night. The show outperformed every U.S. cable series premiere in the year or more, building at least 100 percent in audience over the average by period. In the U.K., The Walking Dead was the highest rated show in its time slot on pay TV. It was also the highest rated premiere for a new show on FX in five years. FX UK notched up 659,000 viewers for the show, after adding up all of the airings by Sunday. Based on the pattern of previous series, FIC expects to get to 1 million once delayed viewing is added in. In Italy, the debut episode delivered 360,000 viewers, with a 17.2-percent share of the total viewing audience on Sky channels.

11. Socio-economic status

12. Gender

13. Sexual Orientation

14. Race

16. Race and Gender in Cinema
Terminator
Ghostbusters
Mad Max
Star Wars

17. Religion

18. Mainstream/Alternative/Niche

19. Coraline and Bob the Builder
-Gender
-Socio-economic status
-Age
-Regional identity
-Religion
-Mainstream
-Sexual Orientation
-Niche
-Race

20. Task Chose two media products
Task Chose two media products. Select a category from the list below and give a detailed description of how each product addresses that audience group. -Age -Socio-economic status -Gender -Regional identity -Religion -Mainstream -Sexual Orientation -Niche -Race

21. Audiences for Documentary
7:40
1:24

22. Independent Study Task
Select a television series, documentary or feature film that you are familiar with. Compose a paragraph for each of the audience demographics. Please submit next Thursday 14th at 9:00am