1. The Emergence of a Global Culture – Cultural Diffusion
By the end of this lesson you will have:
Re-capped the impact of globalisation on migration
Learnt how globalisation can cause cultural diffusion
Evaluated the costs and benefits of cultural diffusion and ‘westernisation’

2. Globalisation – Enquiry Question 2
What are the impacts of globalisation for countries, different groups of people and cultures and the physical environment?
3.6 The emergence of a global
culture, based on western ideas, consumption, and attitudes towards the physical
environment, is one outcome of globalisation.
a. Cultural diffusion occurs as a result of globalisation; TNCs, global media corporations (P: role of TNCs), tourism and migration create and spread an increasingly ‘westernised’
global culture which impacts on both the environment and people ( Changing diets in Asia). The spread of a global culture has also led to new awareness of opportunities for
disadvantaged groups ( Paralympic movement) particularly in emerging and developing countries. (P: opportunities for these groups) (6)
b. In some locations, cultural erosion (loss of language, traditional food, music, clothes, social relations ( loss of tribal lifestyles in Papua New Guinea) has resulted in changes
to the built and natural environment (de-valuing local and larger-scale ecosystems).
c. Concern about cultural impacts, economic and environmental exploitation has led to opposition to globalisation from some groups. (A: attitudes of pro- and anti- globalisation groups, environmental movement)

3. Centripetal migration
Recap starter- pick at least 4 words from the selection below & explain them! Blue = 1 point each Red = 2 points each Black = 3 points each
Rural push
Urban pull
750million
Centripetal migration
Infrastructure
Dereliction
Costs of migration
Benefits of migration
Tata

4. What is Culture?
TASK:
With your partner, write down exactly what you think culture is
Then, jot down as many examples of ‘western cultures’ that you can think of

5. Cultural Traits
Language: some countries have a single national language with local dialects, or several languages belonging to different indigenous ethnic groups
Food: National dishes and diet traditionally reflect the crops, herbs and animal species that are available locally
Clothing: National and local traditions may reflect traditional adaptations to the climate (such as wearing fur and polar climates) or religious teachings
Religion: There are several main world religions, each with its own local variants; religion is an important cultural trait that also informs food and clothing, and may be highly resistant to change.
Traditions: Everyday behaviour and ‘manners’ are transmitted from generation to generation, from parents to their children, such as saying ‘thank you’ or shaking hands
Pupils to add to their notes

6. Cultural Diffusion
Diffuse = spread or cause to spread over a wide area or among a large number of people.
Cultural Diffusion is a consequence of globalisation. Because it is largely the western world which has accelerated globalisation, western culture has therefore been spread over the globe. This is known as westernisation.
Western Culture has been spread in these ways:
1. Through western TNCs
2. Through western media
3. Through tourism and migration

7. Cultural Diffusion through TNCs
TASK: With your partner, try and think of examples for the ways in which TNCs spread western culture below. Think about:
Global influence:
Food, clothes, goods
Sayings and slogans catch on
Uniform products bring changes to places
Evaluation:
TNCs try and prevent ‘western washing’ through glocalisation to try and reflect local cultures in their products. However, is glocalisation just a sophisticated form of cultural imperialism?

8. Cultural Diffusion through the Western Media
TASK: With your partner, try and think of examples for the ways in which the media spread western culture below. Think about:
Global Influence:
Disney films, Christmas and Halloween in movies, the BBC maintaining a sense of ‘Britishness’
Evaluation:
Films and programmes can offer a window into other cultures. However, films are often re-filmed to suit a different audience. i.e. the inbetweeners
Other countries have managed to get their non western-culture furthered through news and cartoons so actually the media can be an outlet for all cultures not just western media.

9. Cultural Diffusion through Tourism and Migration
TASK: With your partner, try and think of examples for the ways in which tourism and migration spreads western culture below. Think about:
Global Influence:
Migration brings cultural changes. Europeans took their culture in the past. Now other cultures are being brought to European countries.
Evaluation:
Migrants affect host regions. However, it is hard to gauge whether these changes are superficial or more meaningful.

10. What type of cultural diffusion am I?
Diffusion through Media

11. What type of cultural diffusion am I?
Diffusion through TNCs

12. What type of cultural diffusion am I?
Diffusion through Media

13. What type of cultural diffusion am I?
Diffusion through TNCs

14. What type of cultural diffusion am I?
Diffusion through TNCs

15. What type of cultural diffusion am I?
Diffusion through Migration

16. The Cost and Benefits of Cultural Diffusion
COSTS
Social - Democracy
Environmental – the western value of consumption is negatively impacting the environment through waste and pollution
Social - Education
Social – health issues as fatty western food dominates
Cultural – Awareness of disadvantaged groups (Paralympics)
Social – more people can now communicate through learning and understanding English

17. Exam Practise
State two ways in which TNCs have led to global cultural diffusion (4)
Explain how western media can lead to cultural diffusion (4)
Assess the impact of TNCs on cultural diffusion (12)
You can see here that the same content can be applied to several different question styles – let’s unpack what each question requires as a class
INDEPENDENT TASK: Attempt question 1 & 2 in class

18. Plenary Complete the question sheet for 3.6 in your workbooks
Extension: Use the question cards at the back of your workbooks to test the person next to you

19. The Emergence of a Global Culture – Cultural Diffusion
By the end of this lesson you will have:
Re-capped the impact of globalisation on migration
Learnt how globalisation can cause cultural diffusion
Evaluated the costs and benefits of cultural diffusion and ‘westernisation’