1. 9/17/2018 9:30 AM
DBI206
What's New in Microsoft SQL Server Code-Named "Denali" for SQL Server Analysis Services and PowerPivot
T.K. Anand, Ashvini Sharma
SQL Server Business Intelligence
Microsoft Corporation
© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Analysis Services: Today
Broad adoption
“Customers in the Magic Quadrant survey report that their Microsoft average deployment sizes are now larger than any other vendor in the survey in terms of users.”
“Use of OLAP functionality by Microsoft customers is more than double that for the rest of the survey respondents.”
Source: Gartner Magic Quadrant for BI Platforms, 2011
Large ecosystem
"Wide availability of skills is among the top reasons customers select Microsoft over competing vendors.”
Source: Gartner Magic Quadrant for BI Platforms, 2011
Highest rated infrastructure and development tools
“Microsoft customers rate its BI platform infrastructure and development tools among the highest compared to other vendors, and a higher percentage of customers use them extensively.”
Source: Gartner Magic Quadrant for BI Platforms, 2011

3. Analysis Services: Tomorrow
Build on the strengths and success of Analysis Services and expand its reach to a much broader user base
Embrace the relational data model – well understood by developers and IT Pros
BI Semantic
Model
Analysis Services Vision
Bring together the relational and multidimensional models under a single unified BI platform – best of both worlds!
Provide flexibility in the platform to suit the diverse needs of BI applications

4. BI Semantic Model One Model for all End User Experiences Team BI
Client Tools Analytics, Reports, Scorecards,
Dashboards, Custom Apps
Data Sources
Databases, LOB Applications, OData Feeds,
Spreadsheets, Text Files
BI Semantic Model
Data model
Business logic
and queries
Data access
Team BI
PowerPivot for SharePoint
Personal BI
PowerPivot for Excel
Organizational BI
Analysis Services

5. BI Semantic Model
demo

6. BI Semantic Model What about existing Analysis Services applications?
Existing applications
Based on Unified Dimensional Model
Existing applications
Based on Unified Dimensional Model
Existing applications
Every UDM becomes a BI Semantic Model
New applications
New technology options
“Denali”

7. BI Semantic Model: Architecture
Third-party
applications
Reporting
Services
SharePoint
Insights
Excel
PowerPivot
BI Semantic Model
Multi-
dimensional
Data model
Tabular
Business logic
and queries
MDX
DAX
Direct
Query
Data access
ROLAP
MOLAP
VertiPaq
Databases
LOB Applications
Files
OData Feeds
Cloud Services

8. BI Semantic Model: Scenarios Crescent over a Sales model
End
User
Model Developer
BI Semantic Model
Data model
Tabular
Business logic
and queries
DAX
Data access
VertiPaq
SQL Server
Dynamics CRM

9. BI Semantic Model: Scenarios Excel over a Sales model
End
User
Model Developer
BI Semantic Model
Multi-
dimensional
Data model
Tabular
Business logic
and queries
MDX
DAX
Data access
VertiPaq
SQL Server
Dynamics CRM

10. BI Semantic Model: Scenarios Excel over a Finance model
End
User
Model Developer
BI Semantic Model
Data model
Multi-dimensional
Business logic
and queries
MDX
Data access
MOLAP
Oracle
SAP

11. BI Semantic Model: Scenarios Crescent over a Finance model
End
User
Model Developer
BI Semantic Model
Multi-
dimensional
Data model
Tabular
Business logic
and queries
DAX
MDX
Data access
MOLAP
Oracle
SAP

12. demo Denali in Action… Professional tools End user tools
BI Development Studio in Visual Studio 2010 shell (“Juneau”)
Multi-dimensional and tabular projects
Management Studio updates
Powershell support
End user tools
Excel, PowerPivot
Crescent
Rich model capabilities
Hierarchies, KPIs, perspectives, parent-child
DAX calculated columns & measures
DAX queries, MDX drillthrough
Row level security
Performance & scalability
MOLAP dimension scale (>4GB string store)
VertiPaq performance, partitioning
DirectQuery over SQL Server with VertiPaq (Apollo) index
demo

13. BI Semantic Model Flexibility Richness Scalability
Multi-dimensional and tabular modeling experiences
MDX and DAX for business logic and queries
Cached and passthrough storage modes
Choice of end-user BI tools
Rich data modeling capabilities
Sophisticated business logic using MDX and DAX
Fine-grained security – row/cell level
Enterprise capabilities – multi-language and perspectives
VertiPaq for high performance, MOLAP for mission critical scale
DirectQuery and ROLAP for real-time access to data sources
State-of-the-art compression algorithms
Scales to largest enterprise servers

14. How Should I Build my Model?
Depends on the application needs for each layer
Data model
Business logic
Data access & storage
Two Visual Studio (BIDS) project types in Denali
Multidimensional project – with MDX and MOLAP/ROLAP
Tabular project – with DAX and VertiPaq/DirectQuery
Project types could change post-Denali
VertiPaq in multidimensional projects, MDX scripts in tabular projects…
Based on customer feedback

15. Data Model Tabular Multidimensional
Familiar model, easier to build, faster time to solution
Advanced concepts (parent-child, many-to-many) not available natively in the model… need calculations to simulate these
Easy to wrap a model over a raw database or warehouse for reporting & analytics
Multidimensional
Sophisticated model, higher learning curve
Advanced concepts baked into the model and optimized (parent-child, many-to-many, attribute relationships, key vs. name, etc.)
Ideally suited for OLAP type apps (e.g. planning, budgeting, forecasting) that need the power of the multidimensional model

16. Business Logic
DAX
Based on Excel formulas and relational concepts – easy to get started
Complex solutions require steeper learning curve – row/filter context, Calculate, etc.
Calculated columns enable new scenarios, however no named sets or calc members
MDX
Based on understanding of multidimensional concepts – higher initial learning curve
Complex solutions require steeper learning curve – CurrentMember, overwrite semantics, etc.
Ideally suited for apps that need the power of multidimensional calculations – scopes, assignments, calc members

17. Data Access and Storage
VertiPaq
In-memory column store… typical 10x compression
Brute force memory scans… high performance by default… no tuning required
Basic paging support… data volume mostly limited to physical memory
MOLAP
Disk based store… typical 3x compression
Disk scans with in-memory subcube caching… aggregation tuning required
Extensive paging support… data volumes can scale to multiple terabytes
DirectQuery
Passes through DAX queries & calculations… fully exploits backend database capabilities
No support for MDX queries… no support for data sources other than SQL Server (in Denali)
ROLAP
Passes through fact table requests… not recommended for large dimension tables
Supports most relational data sources… no support for aggregations except SQL Server indexed views

18. Analysis Services Architecture
SharePoint
Internet Explorer
BI Development Studio
Project Juneau
Excel Services
Reporting Services
xlsx
PowerPivot for Excel
Analysis Services
BI Semantic Model
PowerPivot for SharePoint
(Analysis Services)
Excel
xlsx
Third Party Apps
Personal BI Team BI Organizational BI

19. Summary One Model for all End User Experiences Team BI Personal BI
PowerPivot for SharePoint
Personal BI
PowerPivot for Excel
Organizational BI
Analysis Services
Client Tools
Analytics, Reports, Scorecards,
Dashboards, Custom Apps
BI Semantic Model
Data model
Business logic
and queries
Data access
Data Sources
Databases, LOB Applications, OData Feeds,
Spreadsheets, Text Files
Flexibility
Richness
Scalability

20. Analysis Services Maestro Program
Deep-dive level 500 course on SSAS 2008 R2
Intense training spread across five days
Think Microsoft Certified Masters for SQL Server
Prepared by SQLCAT, top industry experts and SSAS Team
“This was by far the best SSAS training/conference I attended ever….”
Apply for the V1.2 Courses
SSAS Maestro Program – Redmond, WA – June 13-17
SSAS Maestro Program – Madrid, Spain – July 18-22

21. What’s Next? Follow, Tweet and Enter to win an Xbox Kinect Bundle
Tech Ed North America 2010
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© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

22. Resources Learning http://northamerica.msteched.com
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Resources
Connect. Share. Discuss.
Learning
Sessions On-Demand & Community
Microsoft Certification & Training Resources
Resources for IT Professionals
Resources for Developers
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

23. Complete an evaluation on CommNet and enter to win!
Tech Ed North America 2010
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Complete an evaluation on CommNet and enter to win!
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

24. Tech Ed North America 2010
9/17/2018 9:30 AM
© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

25. 9/17/2018 9:30 AM
© 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.