1. Professional HDV Products
Leigh Herman
Product Manager, Pro A/V Group
SONY ELECTRONICS, INC.

2. Off to the Races! HDV Format: Worldwide Acceptance
Approx. 60,000 units of Sony professional HDV products shipped worldwide
Exact totals to be confirmed in April
The HDV Production Chain
Step I – Acquiring Content – HDV Cameras and Video Tape Recorders

3. Who’s Using HDV? Music Videos Independent Features/Documentaries
“Tomorrow is Today,” “Busgirl,” Jaws 30th Anniversary” DVD
Feature Films
“Fever Pitch”- Used for discreet “pick-up” shots
“King Kong” - Behind the scenes material for DVD release
Reality TV- “Hogan Knows Best,” “Bluff”
Corporate/Special Interest TV- “In-Fisherman”
Gannett Newspapers
HBO: “House Arrest”
Broadcast Television: HDV in HDCAM productions
PBS (Van Cliburn), Episodic TV- JAG, NCIS
CNN, WTVF, WKRN, KRON, others
The HDV Production Chain
Step I – Acquiring Content – HDV Cameras and Video Tape Recorders

4. HVR-Z1U: Quick Review 60i/50i and NTSC/PAL selectable
SMPTE time code functionality
Carl Zeiss Vario-Sonnar® T* High Definition lens with 12x
Balanced XLR inputs
CineFrame™ 24, 25 and 30-frame recording in HD or SD
14 Bit DXP (Digital Extended Processor)
Optical image stabilization
Hyper Gain for lowlight situations
Digital Downconversion via i.LINK™
Record and Playback DV and DVCAM
Sony HDV Cameras
HVR-Z1U ($5999)
45 additional features over the FX1
B/W viewfinder with peaking
NTSC and PAL selectable
Hyper Gain for lowlight situations
Record and Playback DVCAM
4:3 crop bars
Increased time code functionality
Balanced XLR inputs w/gain control on each channel

5. HVR-Z1U: Quick Review 6 assignable buttons 6 Picture Profiles
Skin Tone Detail
Black Stretch
2 Cinematone Gamma™ settings
Programmable Shot Transition
4:3 crop bars
B/W / Color viewfinder with peaking
3.5” 16:9 Hybrid LCD Display (250K Pixels)
Over 40 additional features over the FX1
Sony HDV Cameras
HVR-Z1U ($5999)
45 additional features over the FX1
B/W viewfinder with peaking
NTSC and PAL selectable
Hyper Gain for lowlight situations
Record and Playback DVCAM
4:3 crop bars
Increased time code functionality
Balanced XLR inputs w/gain control on each channel

6. HVR-A1U Compact and light weight (under 2 lbs)
Next-generation CMOS technology
Sony’s “Enhanced Imaging processing”
Carl Zeiss® Vario-Sonnar® T* 10x lens
CineFrame™ 24 and 30-frame recording in HD or SD
Simultaneous still image AND video recording
Touch screen menu controls
Tele Macro function
Sony HDV Camcorders
HDR-FX1 ($3700)
3 1/3” CCD camera
12X Carl Zeiss Vario-Sonnar© T* Lens
Supports HDV 1080/60i (NTSC) or 1080/50i (PAL) formats in addition to Cineform 24/25 (NTSC/PAL)
Non-perpetual zoom ring
Shot programming

7. CMOS Imager Total pixels : approx. 2.97M pixels(4:3)
1080
1440
1920
1080
1440
1920
Total pixels : approx. 2.97M pixels(4:3)
Effective pixels :
2.07M Pixels (16:9 Movie)*
1.55M Pixels (4:3 Movie)*
2.07M Pixels (16:9 Still)
2.76M Pixels (4:3 Still)
*at Full scan mode

8. HVR-A1U: Smearless Imager

9. The Competition JVC GY-HD100 Canon XLH1 Panasonic AG-HVX200
Sony HDV Cameras
HVR-Z1U ($5999)
45 additional features over the FX1
B/W viewfinder with peaking
NTSC and PAL selectable
Hyper Gain for lowlight situations
Record and Playback DVCAM
4:3 crop bars
Increased time code functionality
Balanced XLR inputs w/gain control on each channel
Canon XLH1
Panasonic AG-HVX200

10. The Leader: Sony HVR-Z1U
Three 1/3” 960x1080 CCDs
HDV 25 Mb/s
50i/60i Switchable
CineFrame 24, 25 and 30 Modes
Handheld style
12x Fixed Lens
Approx. 4.8 lbs.
MSRP: $5946
Sony HDV Cameras
HVR-Z1U ($5999)
45 additional features over the FX1
B/W viewfinder with peaking
NTSC and PAL selectable
Hyper Gain for lowlight situations
Record and Playback DVCAM
4:3 crop bars
Increased time code functionality
Balanced XLR inputs w/gain control on each channel

11. Competition: JVC GY-HD100U
Three 1/3” 1280x720 CCDs
HDV 19 Mb/s
24p and 30p Record Modes
Shoulder Mount
16x Removable Lens
Approx. 6.9 lbs.
MSRP: $6295
Sony HDV Cameras
HVR-Z1U ($5999)
45 additional features over the FX1
B/W viewfinder with peaking
NTSC and PAL selectable
Hyper Gain for lowlight situations
Record and Playback DVCAM
4:3 crop bars
Increased time code functionality
Balanced XLR inputs w/gain control on each channel

12. Competition: JVC GY-HD100U
17 W Power Consumption
Battery life?
NO 60p on tape (30p only)
NO digital downconversion
NO playback of HDV 1080i
NO 50i/PAL Switchability
NO image stabilization
Sony HDV Cameras
HVR-Z1U ($5999)
45 additional features over the FX1
B/W viewfinder with peaking
NTSC and PAL selectable
Hyper Gain for lowlight situations
Record and Playback DVCAM
4:3 crop bars
Increased time code functionality
Balanced XLR inputs w/gain control on each channel

13. Competition: JVC GY-HD100U
Optional Fujinon TH13X3.5BRMU
13x Fujinon Lens
MSRP: $11,995
Package Price: Approx. $17,000 MSRP
BETTER CHOICE:
XDCAM HD Package
PDW-F330
Canon KH 19x6.7 KAS Autofocus Lens
Package Price: Approx. $23,000 MSRP
Sony HDV Cameras
HVR-Z1U ($5999)
45 additional features over the FX1
B/W viewfinder with peaking
NTSC and PAL selectable
Hyper Gain for lowlight situations
Record and Playback DVCAM
4:3 crop bars
Increased time code functionality
Balanced XLR inputs w/gain control on each channel

14. Competition: Canon XL-H1
Three 1/3” 1440x1080 CCDs
HDV 25 Mb/s
HD-SDI out and Gen Lock in
24f. 30f, 60i Record Modes
Shoulder Mount
20x Removable Lens
Approx. 8.3 lbs
MSRP: $9000
Sony HDV Cameras
HVR-Z1U ($5999)
45 additional features over the FX1
B/W viewfinder with peaking
NTSC and PAL selectable
Hyper Gain for lowlight situations
Record and Playback DVCAM
4:3 crop bars
Increased time code functionality
Balanced XLR inputs w/gain control on each channel

15. Canon XL-H1 No flip-out LCD Panel No overscan in viewfinder
Can critical HD focus be accomplished on smaller viewfinder?
No overscan in viewfinder
Different “form factor”
Love it? Hate it?
Heavier than Z1U for handheld shots, front-heavy on shoulder
No other HD lenses currently available
EOS lenses (7.2x multiplication!)
Lens is LONG, not very wide
39mm (35mm equivalent)
Z1U is 32.5mm (35mm equivalent)
Sony HDV Cameras
HVR-Z1U ($5999)
45 additional features over the FX1
B/W viewfinder with peaking
NTSC and PAL selectable
Hyper Gain for lowlight situations
Record and Playback DVCAM
4:3 crop bars
Increased time code functionality
Balanced XLR inputs w/gain control on each channel

16. Canon XL-H1 Conversion to 50i is $500 service charge
Premium price ($3k-$4k) over HVR-Z1U
Are HDSDI and Genlock worth it?
No audio or TC via HD-SDI!
NEW product from Miranda
Offers Analog A/V to HDSDI conversion w/ AUDIO, TC
Sony HDV Cameras
HVR-Z1U ($5999)
45 additional features over the FX1
B/W viewfinder with peaking
NTSC and PAL selectable
Hyper Gain for lowlight situations
Record and Playback DVCAM
4:3 crop bars
Increased time code functionality
Balanced XLR inputs w/gain control on each channel
HDV

17. Panasonic AG-HVX200 Three 1/3” 960x540 CCDs Not HDV
1080i and 100 Mb/s
DVCPRO™ 100
Multiple Frame Rates
Handheld style
13x Fixed Lens
MSRP: $5995 w/o P2
$8795 w/ 2 8GB P2
Sony HDV Cameras
HVR-Z1U ($5999)
45 additional features over the FX1
B/W viewfinder with peaking
NTSC and PAL selectable
Hyper Gain for lowlight situations
Record and Playback DVCAM
4:3 crop bars
Increased time code functionality
Balanced XLR inputs w/gain control on each channel

18. Panasonic AG-HVX200 Limited Iris control vs. Z1U LCD Panel
Z1U: f/1.6,1.8, 2.0, 2.2, 2.4, 2.6, 2.8, 3.1, etc.
HVX: f/1.7, 2.0, 2.4, 2.8, 3.4, 4, 4.8, etc.
LCD Panel
4:3 (vs. 16:9 on Z1U)
Image quality, color, brightness vs. Z1U?
Wider angle of view on Z1U
No protective screen on HVX200
No RT downconversion via i.LINK
Noisier than Z1U at all gain settings
HD on P2 Only
Reduced sensitivity at 720p (vs. 1080i)
Sony HDV Cameras
HVR-Z1U ($5999)
45 additional features over the FX1
B/W viewfinder with peaking
NTSC and PAL selectable
Hyper Gain for lowlight situations
Record and Playback DVCAM
4:3 crop bars
Increased time code functionality
Balanced XLR inputs w/gain control on each channel

19. P2: Cost and Workflow Requires 2 hours of media
P2- 8 GB is $1400 MSRP
16 GB P2 “Load”= Approx. 15 minute record
30 minute 4:1 shooting ratio
Requires 2 hours of media
HDV: 2 tapes, at $18/tape= $36
P2: 15 RAM cards, at $1400 ea. = $ !
What about “live swapping” of P2 cards?
Camera shake during constant insertion/removal of P2
Sony HDV Cameras
HVR-Z1U ($5999)
45 additional features over the FX1
B/W viewfinder with peaking
NTSC and PAL selectable
Hyper Gain for lowlight situations
Record and Playback DVCAM
4:3 crop bars
Increased time code functionality
Balanced XLR inputs w/gain control on each channel

20. P2: Cost and Workflow Real-time process Trust your hard drive?
Copy to hard drive
Real-time process
ERASE your “camera master”
Trust your hard drive?
Back up data to DVD-R
Stack ‘em up, let ‘er rip!
File transfers still take LOTS of time!
DVD-Rs can easily be ruined by a scratch!
20-40 minutes “downtime” for every 30 minutes of shooting!
Sony HDV Cameras
HVR-Z1U ($5999)
45 additional features over the FX1
B/W viewfinder with peaking
NTSC and PAL selectable
Hyper Gain for lowlight situations
Record and Playback DVCAM
4:3 crop bars
Increased time code functionality
Balanced XLR inputs w/gain control on each channel

21. HVR-Z1U vs. AG-HVX200 Size and Weight
AG-HVX200 is heavier and wider than the HVR-Z1U

22. HVR-Z1U vs. AG-HVX200 HVR-Z1U Ergonomics AG-HVX Ergonomics
4 lbs. 10 oz.
Great 16:9 Top LCD Panel
8 W Power Consumption
AG-HVX Ergonomics
5 lbs. 3 oz.
4:3 LCD Side Panel
12 W Power Consumption

23. HVR-Z1U vs. AG-HVX200
Ergonomics
AG-HVX200
HVR-Z1U

24. HVR-Z1U vs. AG-HVX200
Horizontal Resolution
AG-HVX200
HVR-Z1U

25. Potential Pitfalls Related to SOME Sub-$10,000 HD Acquisition
Chromatic Aberration
“Split Screen Effect”
The higher the gain setting, the more visible it becomes
Also known as “SSE” on the Camera User Forums
Excessive noise at all gain settings
Vertical Smear
Sony HDV Cameras
HVR-Z1U ($5999)
45 additional features over the FX1
B/W viewfinder with peaking
NTSC and PAL selectable
Hyper Gain for lowlight situations
Record and Playback DVCAM
4:3 crop bars
Increased time code functionality
Balanced XLR inputs w/gain control on each channel

26. Examples of Chromatic Aberration
Sony HDV Cameras
HVR-Z1U ($5999)
45 additional features over the FX1
B/W viewfinder with peaking
NTSC and PAL selectable
Hyper Gain for lowlight situations
Record and Playback DVCAM
4:3 crop bars
Increased time code functionality
Balanced XLR inputs w/gain control on each channel
“Chromatic aberration" occurs when the lens elements don't perfectly focus the varying wavelengths of light to exactly the same point.
The result is usually a green or purple fringe around objects, especially on high-contrast transitions (light to dark edges).

27. Examples of Chromatic Aberration
Sony HDV Cameras
HVR-Z1U ($5999)
45 additional features over the FX1
B/W viewfinder with peaking
NTSC and PAL selectable
Hyper Gain for lowlight situations
Record and Playback DVCAM
4:3 crop bars
Increased time code functionality
Balanced XLR inputs w/gain control on each channel

28. Split Screen Effect and Vertical Smear
Sony HDV Cameras
HVR-Z1U ($5999)
45 additional features over the FX1
B/W viewfinder with peaking
NTSC and PAL selectable
Hyper Gain for lowlight situations
Record and Playback DVCAM
4:3 crop bars
Increased time code functionality
Balanced XLR inputs w/gain control on each channel
Some low-cost HD cameras do not move the full HD image from the imager to the DSP and encoder in one pass. The images are split in half and processed using a proprietary dual readout technology. The problem generally appears only with gain on.

29. HVR-Z1U vs. AG-HVX200
Vertical Smear
HVR-Z1U
AG-HVX200
6 db Gain

30. Another Example of Vertical Smear
Sony HDV Cameras
HVR-Z1U ($5999)
45 additional features over the FX1
B/W viewfinder with peaking
NTSC and PAL selectable
Hyper Gain for lowlight situations
Record and Playback DVCAM
4:3 crop bars
Increased time code functionality
Balanced XLR inputs w/gain control on each channel

31. HVR-Z1U vs. AG-HVX200
HVR-Z1U
Noise
AG-HVX200
6 db Gain

32. HDV Marketing Update Film Festival & Training Placements
NowCasting.com
Sundance Film Festival
VASST
Review Listing
Film and Digital Times, Video Systems
Advertising Placement
A1U $500 Rebate
Reseller /Reseller Ad
HDV Updated DVD

33. A1U $500 Rebate Email Template

34. Advertising Together +

35. DigitalMaster – Recommended For Pro HDV
Sony’s highest quality 6mm videotape
Full line-up of DigitalMaster mini and standard size cassettes
Camcorders use the 63 minute mini cassette
Decks can use either mini or new standard size cassettes
1 piece of 63 minute DigitalMaster included in each camcorder box
The only professional videotape with a dual layer of magnetic material
95% less errors than consumer DV tape
60% less dropouts than consumer DV tape
30% greater protective layer for durability
Visit to learn more about DigitalMaster

36. Summary
Sony has set the standard for affordable HD with the HVR-Z1U, and followed it up with the even more affordable HVR-A1U.
There are thousands of Sony HDV products already in use worldwide, in a wide variety of applications.
Sony’s HDV product line combines high picture quality, innovative features, sensible ergonomics, and reasonable media costs.
Despite new competition, Sony’s HDV family still offers the best value in low-cost HD acquisition.
The HDV Production Chain
Step I – Acquiring Content – HDV Cameras and Video Tape Recorders