1. CLEAN Intro Presentation
Katie Siegner

2. Who Am I? Daughter Twin sister
Student: life-long learner, writer, reader
Four-season outdoor enthusiast
Who Am I?
East Coast native
Climate change solutions seeker
Community builder
Big fan of local and sustainable food and drink

3. Past work – Climate Generation: A Will Steger Legacy
Solutions-oriented communications around climate change
Spread success stories of people, communities and companies taking action
Building the organizational brand
Let people speak in their own words
Stay engaging and relevant

4. Yale School of Forestry & Environmental Studies
Relevant coursework:
Narratives to Networks – Systems Communications for Change
Need for environmental narratives that bring people in, appeal to their existing values
How to create a network around a climate change solution that engages and inspires participation
Project with the Vermont Climate Pledge Coalition to translate the state’s pledge into concrete actions

5. Yale School of Forestry & Environmental Studies
Environmental Writing
Long-form journalism piece on a community coal-to-clean energy transition in coastal Massachusetts
Importance of developing a story that draws from all sides of the community
Potential for offshore wind to create economic development boom that lifts struggling coastal towns

6. Yale Program on Climate Change Communication (YPCCC)
Strategic social media approach (metrics, analysis, ads)
New focus on short, viral videos
Downscaling of Yale Climate Opinion Maps
Continuously updating questions, studies and findings
Yale Climate Connections – radio and storytelling arm

7. Questions?