1. P2P MEDIA SUMMIT NY February 6th 2007
If you understand what's going on,
you’re not paying attention
1) Company was started 2 years ago by my partners Les and Glenn
2) Started packaging Indie music content for distribution in 2Q 2005,
3) We are based in Atlanta ( I am in NY);
4) We have 15 employees; 5 FTE’s in Bangalore
5) We raised $4MM in Series A; We are now raising our Series B
NOW LETS TAKE YOU TELL YOU ABOUT WHAT WE ARE ABOUT
Atlanta :: New York :: San Diego
INTENT MediaWorks, Inc.
9/17/2018

2. Gregg Freishtat – CEO INTENT MediaWorks
Personal Background
Gregg Freishtat – CEO INTENT MediaWorks
15 Years working with disruptive IP based technologies
Distributed Networks and Disparate Systems
Telco convergence in early 90’s (Telet)
Very Similar pattern or evolution of new infrastructure
10:1 price change; download clients; lawsuits; legislation . .
Personal Finance and Syndication late 90’s (VerticalOne)
IP can connect disparate systems easily – content syndication
Real time Data Mining and Consumer behavior (Proficient)
Rubber meets the road at consumer behavior (Store vs. P2P)
Publish Once Distribute Everywhere (Intent)
In May of this year we officially launched our service and we are off to a great start.
Based in Atlanta
# of employees
INTENT MediaWorks, Inc.
9/17/2018

3. This Genie is not going back in the Bottle
P2P usage outstrips every other Internet communication protocol and channel
INTENT MediaWorks, Inc.
9/17/2018

4. If you understand what's going on, you’re not paying attention . . . .
Places/Channels
P2P (Limewire, Morpheus), Social Sites (UTube, MySpace), Online Stores (iTunes), Subscription Sites (Emusic), Artist Labels, Aggregator Sites, Wireless, IPTV…..
BTW - these are all interconnected in unpredictable and non-linear ways
Technologies
P2P’s multiple protocols, clients, search schema; DRM; Watermarking; Steaming audio & video formats; Wireless/Mobile; Disparate devices and file formats; and, New entrants - Vista, Adobe/Flash, Google, IPTV,? etc
BTW - No one standard will emerge in the short term . . .
Business Models
Physical Media (Amazon); Pay Per Track (iTunes); bundles; Pay Per Stream; Limited Licenses (DRM); Subscription Models; Ad Based & Hybrid models 
BTW - each model must vary to be effective in each channel and with each technology
INTENT MediaWorks, Inc.
9/17/2018

5. Consumer behavior and expectations
But Wait – It gets worse
Consumer behavior and expectations
Expect free, compelling UI, ability to participate, opine and share freely
Diverse audiences require diverse experiances
Media Owners
Must be in multiple channels with multiple technologies and often multiple business models.
Each file may have a Unique Path to Profits
INTENT MediaWorks solves many of these issues for Legal Owners of Content
In May of this year we officially launched our service and we are off to a great start.
Based in Atlanta
# of employees
INTENT MediaWorks, Inc.
9/17/2018

6. What We Do
We empower Legal Owners of content to publish and monetize their assets in P2P and other non-linear channels
Publish once, Distribute Everywhere
Every file has a Unique Path to Profits
Flexible business models that can be changed after files have been published (pay per download, ad based, ecommerce, etc)
Bring Content to where the consumers are consuming
We represent over 2,000,000 files
INTENT MediaWorks, Inc.
9/17/2018

7. What We Do
Now that you have see Demo, lets describe how we do it:
What is behind the scene is a sophisticated content packaging, distribution and e-commerce engine:
All types of media
Package – for P2P and Web Syndication
DRM – if appropriate
Seed and distribute but supports web syndication, download sites, social nets, RSS etc.
Flood/saturate search
Ad serve
Report/data mine – user behavior, ads served, licenses
3) This is a highly efficient distribution platform because only a fraction of the files are distributed by INTENT the rest by our “Peers” and pass-a-long – we call that super distribution.
Digital distribution platform for Rich Media promotion, ad-serving & sales, content discovery
INTENT MediaWorks, Inc.
9/17/2018

8. Sample CUE
INTENT MediaWorks, Inc.
9/17/2018

9. Pass-a-long Distribution “Rule of 65” – 65% of content consumed is a result of a trusted recommender
INTENT MediaWorks, Inc.
9/17/2018

10. Where is P2P going?
Distributed Computing is here to stay – P2P players may change around but efficient technologies always prevail long term
Eventually P2P, Social Nets, and Web become seamless
Remember “Internet in a Box” – probably not . . .
P2P Streaming and Video is next hot technology
Who are the winners and losers?
The Media Industry – finding/creating content and effective distribution remain the cornerstones
Those who understand the new paradigm of distribution win
Consumers are willing and able to pay for compelling content and will – just differently. This is not about Pirates!
Telecommunications business still makes money at 2 cents a minute
The Technologies and Business Models will mature and settle down in months.
INTENT MediaWorks, Inc.
9/17/2018

11. Q & A Gregg Freishtat gregg@intentmediaworks.net (770) 331 6156
In May of this year we officially launched our service and we are off to a great start.
Based in Atlanta
# of employees
INTENT MediaWorks, Inc.
9/17/2018

12. Where is P2P going ? Development Stage Period Primary use
P2P – Closed
1.0
Military, Science, University
P2P – Open
2.0
Piracy to Profits
Napster, Kazaa, E-Donkey, Limewire
P2P – Closed/Open
3.0
Commercial Networks
Vista, Limelight, Brightcove
P2P - Open
4.0
2008+
Public CDN
Open technologies and platforms such as Joost.com
INTENT enables content owners to publish and monetize their assets
at all stages and evolution of P2P.
INTENT MediaWorks, Inc.
9/17/2018