2. World Stroke Day
October 29th is World Stroke Day, which was established by the World Stroke Organization in 2006 to help spread public awareness of the world's high stroke risk and stroke prevalence
Every two seconds, someone in the world suffers a stroke.
Every six seconds, someone dies of a stroke.
Stroke claims 6.2 million lives each year.
9/17/2018
©2015, American Stroke Association

3. Goal:
Drive toward our 2020 Impact Goal of reducing deaths of stroke by 20% by:
Increasing awareness of F.A.S.T. Warning Signs and how to respond in a stroke emergency
Encouraging audience to share the message – tell 2 of their loved ones
World Stroke Day Strategy:
Create an emotional connection and leverage music to inspire those around us to learn F.A.S.T. through a song
Increasing awareness of F.A.S.T. Warning Signs for key target groups (high at-risk audiences & their families) and how to respond in a stroke emergency
Encouraging key target groups to share the message – tell 2 of their loved ones
9/17/2018
©2015, American Stroke Association

4. What if singing a song could give someone the power to spot stroke signs and take action? And what if sharing the song could spread that power all around the world? Imagine the lifesaving impact it could have.
That's the idea behind the F.A.S.T Song. It turns the F.A.S.T. stroke warning signs into a short, catchy song that stays in your head and in your heart. Once you know the song, you know how to make a difference and possibly even save a life.
This World Stroke Day, people of all ages and all cultures will be singing the F.A.S.T. Song. Celebrities will post their versions in musical styles ranging from pop to country to hip hop to Latin to gospel to operatic. Church choirs, school glee clubs and senior center vocal groups will share their renditions. Individuals, families and coworkers will sing the song and send it to friends on social media.

5. Secondary Target Audience: Millenial (Bystanders) 25-34
Primary Target Audience: individual, low to middle income, who cares for or loves someone with a high risk of stroke. Skews heavily African American and Hispanic.
Secondary Target Audience: Millenial (Bystanders) 25-34
AA have nearly twice the risk for a first-ever stroke than white people, and a much higher death rate from stroke. 1
Hispanic women were less likely than others to know most of the warning signs of a stroke.
Fewer than two-thirds of patients suffering a stroke in the United States call for emergency assistance. Hispanic men are least likely to use EMS transport for stroke.
Hispanic women were less likely than others to know most of the warning signs of a stroke – 25 percent did not know any, compard to 8 percent for whites and 19 percent for blacks. 4
9/17/2018
©2015, American Stroke Association

6. Activation Calendar Dates Focus Call to action Oct. 1-14 F.A.S.T.
Campaign Awareness
Order Stroke Solidarity String
Learn campaign theme and build excitement
Take the WSD pledge
Oct
Campaign Engagement
Create and share original F.A.S.T. song tunes
Shout-out to artists or groups you’d like to see sing the F.A.S.T. song
WORLD STROKE DAY Oct. 29
F.A.S.T. Campaign Engagement
Share your favorite F.A.S.T. tune and challenge 2 people on SoMe to do the same
Join the Twitter Chat

7. Look And Feel Key Messaging | Call to Action Sing to End Stroke
Share the F.A.S.T. Song with (2) loved ones
StrokeAssociation.org/worldstrokeday

8. Key Executions World Stroke Day Landing Page is a resource for:
StrokeAssociation.org/worldstrokeday
Planning toolkit
Proclamation
Songs in different music styles
Lyrics and participation information
Infographic | Print Ad
Poster, table tents
and SoMe messaging & graphics
Digital Banners and Widgets
Twitter Chat | Robust Media Plan & Support
World Stroke Day Landing Page is a resource for:
AHA/ASA Staff
General Public (English/Spanish)
Sponsors and Strategic Alliances
Media
Tips for Promoting WSD on YOUR Sites
Link to WSD landing page
Add the WSD banner and widgets to your homepage
Post seed videos developed by local staff and volunteers
Create virtual event for WSD

9. How You Can Support!
Beginning Oct. 1st drive your friends, family, colleagues, patients and strategic alliances to StrokeAssociation.org/WorldStrokeDay
Share social and E-newsletter messages about the F.A.S.T. song and the importance of learning the stroke warning signs (Digital Toolkit coming 9/28!)
Engage your Strategic Alliances by having them share the FAST song through their SoMe channels
Join the Twitter Chat #StrokeChat on 10/29 at 12PM CDT
Advocacy – Ask legislators working on stroke legislation to perform the FAST song. Integrate into a proclamation event. Sing the F.A.S.T. song at the State Capitol
Fundraising – Teach the FAST song at events through a booth, breakout or script element and have it sponsored.
QI – Ask a GWTG hospital to sing the FAST song – an original or a lip sync version, and share it through their channels! These folks are passionate about stroke recognition, let’s see how creative they can be!
Youth Market – Perform the song at a High School sports event. Maybe there is one happening on Thursday, World Stroke Day. Could it be combined with a Red Out?