1. PRODUCT IDENTIFICATION GUIDE
TOOL FOR INTA MEMBERS
This sample Product Identification Guide is a template for trademark owners to train customs officials on how to identify genuine products bearing their mark. The template for the product identification guide starts on slide 3.
- FOR LAW ENFORCEMENT USE ONLY -

2. Note to INTA Members
This template was prepared by the INTA Anticounterfeiting North America Subcommittee using the INTA logo as a sample. Brand owners should leverage this template to highlight their own brands for their own customs training purposes. Please do not use the INTA PowerPoint template and use the brand PowerPoint template to be consistent in branding.

3. NOTE TO CUSTOMS OFFICIALS
This Customs template presentation is a SAMPLE FOR TRAINING PURPOSES ONLY.
- FOR LAW ENFORCEMENT USE ONLY -

4. - FOR LAW ENFORCEMENT USE ONLY -
DISCLAIMER
The opinions expressed herein are those of the right owner and do not necessarily reflect the position of U.S. Customs and Border Protection (CBP). Decisions as to whether or not merchandise should be detained or seized for infringing protected intellectual property rights are to be made in accordance with established procedures by CBP personnel at the appropriate management level of the concerned field office. CBP personnel who have questions arising from this product identification training material or manual should call the IPR Helpdesk at (562) , ext. 252, or the IPR and Restricted Merchandise Branch, Regulations and Rulings at (202)
- FOR LAW ENFORCEMENT USE ONLY -

5. - FOR LAW ENFORCEMENT USE ONLY -
About Us
The International Trademark Association (INTA®) is a not-for-profit membership association dedicated to the support and advancement of trademarks and related intellectual property as elements of fair and effective commerce. The Association was founded in 1878 by 17 merchants and manufacturers who saw a need for an organization “to protect and promote the rights of trademark owners, to secure useful legislation and to give aid and encouragement to all efforts for the advancement and observance of trademark rights.” Today, 6,000 trademark owners, professionals and academics from more than 190 countries make INTA® a powerful network of powerful brands. Headquartered in New York City, INTA® also has offices in Shanghai, Brussels and Washington, DC and representatives in Geneva and Mumbai.
- FOR LAW ENFORCEMENT USE ONLY -

6. - FOR LAW ENFORCEMENT USE ONLY -
Trademarks
INTA®
INTERNATIONAL TRADEMARK ASSOCIATION®
- FOR LAW ENFORCEMENT USE ONLY -

7. USPTO Registrations Marks Registration Numbers Recordation Numbers
INTA®
1,914,028
TMK *
1,937,354
TMK *
INTERNATIONAL TRADEMARK ASSOCIATION®
1,914,586
TMK *
1,937,355
TMK *
* Recordation numbers are for reference purposes only.
- FOR LAW ENFORCEMENT USE ONLY -

8. - FOR LAW ENFORCEMENT USE ONLY -
Licensed Products
Sport-Tek® Full-Zip Hooded Jacket – Sweatshirt in easy-care 60/40 cotton/poly knit fabric with front pockets and ribbed cuffs and waistband. Features a draw cord neck and embroidered INTA® logo. MSRP: $55
- FOR LAW ENFORCEMENT USE ONLY -

9. - FOR LAW ENFORCEMENT USE ONLY -
Licensed Products
Classic White T-shirt – Classic T-shirt in 100% heavyweight cotton with two-color embroidered INTA® logo. MSRP: $15
- FOR LAW ENFORCEMENT USE ONLY -

10. - FOR LAW ENFORCEMENT USE ONLY -
Licensed Products
IZOD® Silk Wash Polo – 100% combed cotton pique (96% cotton with 4% Lycra for enhanced fit) and embroidered INTA® logo. MSRP: $40
- FOR LAW ENFORCEMENT USE ONLY -

11. - FOR LAW ENFORCEMENT USE ONLY -
Licensed Products
Cutter & Buck® “Sandwich” Cap – Classic white cap of 100% cotton that features an unstructured fit, a pre-curved visor and an absorbent comfort-stretch interior sweatband. White with black contrast stripe on the visor and black stitched eyelets. Adjustable buckle strap and embroidered INTA® logo. MSRP: $25
- FOR LAW ENFORCEMENT USE ONLY -

12. - FOR LAW ENFORCEMENT USE ONLY -
Licensed Products
Large Sailing Tote – Traditional boat-style tote bag constructed of heavyweight natural canvas with grey contrast trim and the INTA® orange embroidered logo. Includes interior zip pocket for accessories. MSRP: $35
- FOR LAW ENFORCEMENT USE ONLY -

13. - FOR LAW ENFORCEMENT USE ONLY -
Licensees
The following licensees are authorized to manufacture and import goods bearing the INTA® trademarks:
PVH Corporation (under the brand IZOD)
Cutter & Buck, Inc.
Sport-Tek
- FOR LAW ENFORCEMENT USE ONLY -

14. - FOR LAW ENFORCEMENT USE ONLY -
Licensees
Contact Information
SanMar (Sport-Tek) SE Black Nugget Road, Suite Issaquah, WA Phone: (206)
PVH Corporation (IZOD) Frontier Road MS #44 Bridgewater, NJ Phone: (800)
Cutter & Buck, Inc N. 34th Street Seattle, WA (206)
- FOR LAW ENFORCEMENT USE ONLY -

15. - FOR LAW ENFORCEMENT USE ONLY -
Manufacturing
Genuine products bearing the INTA® trademarks are manufactured in the following countries:
China
Honduras
Korea
- FOR LAW ENFORCEMENT USE ONLY -

16. - FOR LAW ENFORCEMENT USE ONLY -
Labeling
All officially licensed products bearing the INTA® trademarks should meet the following labeling requirements:
HANGTAGS
LABELS
All official products require a genuine sewn-in or screen-printed label
HOLOGRAMS
All official products require a hologram
Holograms should display a unique serial number
- FOR LAW ENFORCEMENT USE ONLY -

17. - FOR LAW ENFORCEMENT USE ONLY -
Hangtags
Genuine hangtags should be affixed to all officially licensed INTA® products.
- FOR LAW ENFORCEMENT USE ONLY -

18. - FOR LAW ENFORCEMENT USE ONLY -
Labels
Note name of licensee 
BY [LICENSEE NAME HERE]
Genuine labels should be sewn-in or screen-printed on all officially licensed INTA® apparel products. Labels must show licensee’s name.
- FOR LAW ENFORCEMENT USE ONLY -

19. - FOR LAW ENFORCEMENT USE ONLY -
Holograms AB
 Note unique serial number 1”
All licensed products should display an official hologram that has:
An iridescent, three-dimensional aspect to it
A unique serial number printed on it in black ink
No two official holograms will ever display the same imprinted serial number
Hologram stickers may be affixed directly to the products or to the hangtags
- FOR LAW ENFORCEMENT USE ONLY -

20. - FOR LAW ENFORCEMENT USE ONLY -
Counterfeits
Counterfeit products often display some or all of the following indicators:
Missing hangtags or labels
Products, hangtags and/or labels often contain typographical errors or misspellings
Sloppy or uneven stitching and finishing
Embroidery is uneven
- FOR LAW ENFORCEMENT USE ONLY -

21. - FOR LAW ENFORCEMENT USE ONLY -
Counterfeits
Counterfeit products often display some or all of the following indicators (continued):
Tags or labels are cut or ripped and products are irregulars or seconds
Missing or fake licensee labeling
Counterfeit holograms with repeating and/or missing serial numbers
- FOR LAW ENFORCEMENT USE ONLY -

22. - FOR LAW ENFORCEMENT USE ONLY -
Counterfeit Tips
Counterfeit hologram with missing serial number
Misspellings of marks on products
Cut/Incorrect labels
Note missing serial number 
Note misspelling of mark 
Note cut/generic neck label 
- FOR LAW ENFORCEMENT USE ONLY -

23. - FOR LAW ENFORCEMENT USE ONLY -
Contact Information
For further information or assistance with any products bearing the INTA® trademarks, please contact us at: INTERNATIONAL TRADEMARK ASSOCIATION 655 Third Avenue, 10th Floor New York, NY 10017, USA Tel: (212) Fax: (212)
- FOR LAW ENFORCEMENT USE ONLY -