1. Web 3.0 and its Impact on E-Business
Jin Song

2. Agenda Transition from Web 2.0 to Web 3.0
Technology pillars of Web 3.0
Web 3.0 applications
Impact on E-Business

3. Transition It takes 10 years for Web 2.0 to reshape the web
Might be the same for Web 3.0
Web 3.0 still not mature
Both are evolving technology frameworks

4. Transition (cont) Web 3.0 – By Spalding 2007
highly specialized information silos, moderated by personality, validated by community and inclusion of meta data through widgets
The evolutionary stage of Web 2.0
Lack of standards and unified framework
Share same attributes with Web 2.0
Transformation
Ubiquitous computing
Openness
REST
Intelligence

5. Pillars of Web 3.0 Tagging Microformats
Adding meta data to index and describe resource
Web 3.0 allows not only text search, but also images, audio and video
Sub-search engine pull feeds automatically for you
High level of personalized vocabularies and structure
Microformats
Define semantic vocabularies by user
Variety of options: RDF, XML, XFN
Bridge the gap between understandings by human and machine

6. Applications
Twine
Tool used to help users organize, find and keep track of interests such as bookmarks, notes and videos
Also can collect online contents smartly: web pages, articles and photos
Sort all resources by topic intelligently
Make personalized recommendations based on what you collected

7. Applications (Twine)
Recommendations made based on interests

8. Applications(cont) RDF Database Oracle10.2g Release support RDF
RDF: Separate files that describe resources on Internet
RDF database: Simple, scalable open source database for RDF for applications like semantic webs
Oracle10.2g Release support RDF
Web meta data: provide info about web resources
Allow automated processing of web pages by software agents

9. Applications(cont) Natural Language Search
Body languages understood by system
Personal profile can be identified by system to provide personalized content
More interactive and entertainment

10. Applications(cont) Intelligent Software Agents
Act as delegate to help routines
Buy books online and pull all feeds related to user criteria
Optimize the search and get the best buy
Automated process of order and payment
User does nothing

11. Impact on E-Business
Shift from traditional information broadcast medium to service channels
Satisfy needs of customers:
Autonomy
Independence
Relatedness
Feedback
Entertainment
Examples: IBM, BMW create virtual communities for customers

12. Summary
Web 3.0 shifts the web from informational medium into service oriented, community based medium
Web 3.0 takes years to be fully-fledged
It shares the same technology pillars as web 2.0
Semantic tagging
Microformats
Forces E-business to restructure their business process
Web 3.0 applications help to retain customers and gain competitive advantages