1. Shared by Timberley Adams - Watauga High School
Multimedia & Webpage Design Capstone Projects and Project-Based Learning
Shared by Timberley Adams - Watauga High School

2. Creative capstone business projects combine elements of all 4 MaWD curriculum units into a promotional packet which can be done
as individual projects
by spreading components out over the semester as you finish corresponding units.
as a 1 week group project
at the end of course by dividing up the components between group members.

3. Curriculum Units A GRAPHICS AND DESKTOP PUBLISHIING 1.00
Understand desktop publishing.
1.01 Investigate typefaces and fonts.
1.02 Investigate design principles and elements.
1.03 Demonstrate desktop publishing.
2.00
Understand graphic image design and computer animation
2.01 Investigate graphic image design.
2.02 Develop computer animations. B
MULTIMEDIA AND WEBPAGE DESIGN
3.00
Understand multimedia production.
3.01 Explore multimedia systems and elements.
3.02 Develop multimedia presentations.
4.00
Understand webpage design.
4.01 Examine webpage development and design.
4.02 Develop webpages using various layouts and technologies.
Curriculum Units

4. Students present their finished plans to classmates for evaluation and discussion of
overall design and ideas
desktop publishing products
graphic and multimedia components
websites

5. This capstone project uses the following software
Adobe Creative Suite
PhotoShop
InDesign
Illustrator
Flash
Dreamweaver

6. Microsoft PowerPoint & Word
Google SketchUp
Microsoft PowerPoint & Word
HTML (Some knowledge may be required to fix various issues. Pages could also be created in HTML. )
Audacity
MovieMaker
Other software can be used if Adobe or Audacity is unavailable.
Gimp, Word, Publisher, Open Office, or even HTML with Notepad.

7. Capstone Project #1
Imagine: your school decides to start a student-run coffee / ice cream shop after school hours to provide students with entrepreneurial skills and entertainment options.

8. COOL BEANS COFFEE & ICE CREAM SHOP
Located in the school cafeteria/lobby area
Hours after school, after ball games, etc…
Serving a variety of
coffees, teas and other drinks
Ice cream, frozen yogurt, and other munchies
Featuring Open Mic style entertainment

9. Why Cool Beans?
It’s called Cool Beans because coffee and ice cream use beans (coffee beans and vanilla beans.)

10. It isn’t like McDonalds. …and because
There is no Cool Beans Coffee and Ice Cream Shop with a large well-known media presence or image. This leaves students free to imagine their own designs and logos.

11. Desktop Publishing (InDesign)
Menu
any basic menu design
4X6 Advertisement
for school newspaper or sports program.
Point of Purchase Tabletop Trifold
with seasonal or weekly specials
Band Application to appear at Open Mic
done in Word or InDesign, saved as PDF for insertion in website

12. Graphics & Design Business Logo (PhotoShop)
to be used throughout project
Color Scheme
Floor Plan (Google SketchUp)
3D showing wall/floor colors, furnishings and decorative elements
Vector “Button” images (Illustrator)
2 per link to create rollover buttons

13. Presentations (PowerPoint)
Multimedia
Presentations (PowerPoint)
Explaining and presenting all their ideas and choices for designs, floor plans, furnishings, menus and websites
Simple Animations (Flash)
1 for each page in the website
Edited Sound Clips (Audacity)
For featured entertainment

14. Webpage Design 4 Page (Minimum) Website
Splash Restaurant Home Page, Coffee Page, Ice Cream Page and an Entertainment Page
Features: rollover navigation buttons, flash animation, short sound files of featured bands, links to PDF files of their menu and an application for bands to perform at Open Mic.

15. The final presentations
Students present their work as if they were approaching the school board with this idea.
Fellow classmates will watch and be given a chance to ask questions about choices made.
No questions about financing (we assume that part is acceptable, and that anything goes as far as the need to repaint, carpet or purchase furniture.)
Fellow classmates are given rating sheets to evaluate both the ideas and professionalism of the presenter.

16. Capstone Project Idea #2
SHOES!
This idea works well for MaWD!
It also fits in with the Personal Finance unit on consumer behavior / marketing.

17. Design your own shoe With The Use Of Online Sites
Students must decide their shoe’s purpose and target market. This will determine how they create the following:
Shoe design, color schemes & price range
Shoe Logo & Name
Print Advertising design & placement
Celebrity for endorsements
Broadcast Media scripts & placement

18. PhotoShop
Shoe Design from an online site with an added Logo for the student’s brand name
Remove other logos to add student logo or trademark
Celebrity endorsement photos
With shoe if possible

19. TV Script Audacity InDesign (Or PhotoShop or Publisher or Word)
Full page magazine advertisement
Audacity
30-60 second radio commercial
TV Script
Writen script- shows what is being said, what is being seen, AND what is being heard in the background.

20. PowerPoint Formal presentation of ideas & promotional plans
Shoe design and Logo / Name
Benefits of their shoe
Celebrity chosen for endorsement
Magazine Ad
and list of magazines it will run in
TV Script or recorded Radio commercial
and list of stations and time frames it will run.

21. Project Idea #3
NASCAR DRIVER SPONSORSHIP and PROMOTIONAL PLAN

22. NOT YOUR ORDINARY NASCAR DRIVERS!
Students will incorporate a more diverse idea of NASCAR by designing a promotional website for a new
FEMALE NASCAR DRIVER.

23. The more sponsors pay the better position, and bigger their name appears on the driver’s uniform and on the car. Notice the size and placement of GoDaddy.com
Sponsor notes

24. Congratulations Thunder Valley Racing has hired you to work for one its newest female drivers. You may choose one driver from Thunder Valley’s list. See thundervalleyracing.com
TVR

25. You need to decide on your target market and possible products for a female driver. Come up with a list of sponsors, and logos that are appropriate for your new driver.
Find photos of the driver, preferably one with a uniform on. (Use PhotoShop adjust colors with the magic wand and hue and add appropriate logos to the uniform and if needed find a separate photo of a uniform and add her head.)
Do the same with a car photo. Use PhotoShop to change color scheme and add appropriate logos to the front/rear and sides . Use liquify and warp to shape the logo to the car’s curves.

26. Create a website with pages for:
Driver’s Biography & pictures (1 w/uniform)
Sponsors page & schedule. (Car photo goes here. Include links to sponsor sites)
Thunder Valley Racing Info (w/ link to the site)
Incorporate sounds and special effects like rollovers, flash animation, special theme song, and slideshow.
Possible Social Media Connection - research and design a possible Facebook or Blog site – don’t upload it just show an example or sketch up a design.

27. Programs you will use: 1-PhotoShop for graphic images
2-Dreamweaver for webpage creation
3-HTML Code for adjusting page setup
4- Internet Explorer for research and artwork
5- Flash for animation.
6-Audacity to edit theme song.
7-PowerPoint for slideshow
**Use frames and tables, for your site. Your driver’s name should be at the top with a consistent color scheme and your navigation links show up on the left side. Use a welcome (splash) page.

28. Project Idea #4 Promote A Band!
Intensity Records
Radio Station Promotion Pack
Create Public Relations Media Packets for their new “up and coming” band with students creating the logos and promotional materials.

29. Radio Station Promotion Pack
Prepare a promotion “kit” for your local radio station for your band. The media kit should contain the following:
Letter of introduction/explanation on your record company’s stationary.
Include a letter that features the company logo at the top of the stationary with the letter typed underneath.
Tell who/what your music company is.
Tell who your group is and what they play.
Include a group promotional photo with band logo.

30. Tell them about the show at Legends. (Or your own local music venue.)
Include the flyer for their Legends show.
Offer a live interview opportunity for the station when the band is in town.
Tell about the group’s new CD and include a CD for the station to play.
Include your “CD” Cover Design
Tell them that the group also has lots of merchandise to sell at their performances
Include merchandise sheet(s.)

31. Tell the station that you have included 2 backstage passes the station to use and 2 additional passes for them to give away as contest prizes.
Include a backstage pass
For the band’s appearance
with band logo and/or
picture, date of show, etc…
(print one copy of it.)

32. Eligible group names:
Hysteria * Krud * Sludge * Slacker Doll Face * Silk *
Barbie Killers * Good Ol’ Boys
Cowgirl Up * PFC * Geezer
Hyper * OxyGen * O-zone
Teachers want to use group names that don’t exist so that they can’t reproduce ideas that you may not be familiar with. (Look online to be sure.)

33. Public Relations Media Packet Things Your Bands Need:
(You need to put the following in a packet with your business letter)
Band logo and band “photo” PHOTOSHOP
Flyer for appearance at Legends (8.5X11) INDESIGN
Backstage Pass for the show. (4X6) INDESIGN
CD cover (front cover only) must show band logo and record company logo. INDESIGN
Band merchandise catalog page with pictures and prices offering at least 2 tee shirt styles, 1 cap, and at least 1 other object. (Merchandise pictures should be showing the bands’ logos and / or photo on the items). PHOTOSHOP
Tee shirt design picture size (4X6) PHOTOSHOP
Catalog page size (8.5X11) PHOTOSHOP AND/OR INDESIGN
ONE STEP FARTHER: Possible Band Music Video or promotional spot and /or Webpage (Add “the band’s URL” to the letter if you add this project)

34. Programs you will use: PhotoShop for graphic images
Internet Explorer for research and artwork
InDesign for desktop publishing documents.
Possibly Dreamweaver for webpage creation
Possibly Moviemaker
to edit your band’s new
promotional video.
PowerPoint to show all
of their ideas to the class
if you add the additional
Project components