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The Perfect Storm: THE FUTURE OF RECRUITMENT, RETENTION AND ENGAGEMENT
JAY J. JAMROG Sr. V.P., Research, i4cp
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Institute for Corporate Productivity
i4cp is the world’s largest vendor-free network of corporations focused on building and sustaining a highly productive, high market performance organization 2
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The War for Talent Myths and Realities
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The War for Talent
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The Workforce is Aging 43% 50% 40% 10,000 15%
of the U.S. labor force eligible to retire in next decade 50% F500 expect to lose of senior managers in next 5 years 40% of these companies have no formal succession plans 10,000 Every day people turn 55 15% By 2015, there will be a decline in yr. olds, while demand increases 25% Source: Various Sources
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The Workforce Is Aging The 55+ population is projected to swell from 29% to 35% from 2006 to 2016 Labor force participation of those 55+ will jump from 38% to 43% in that same period In 2016, those 55+ will be 35% of the population and those 65+ will be 18.5% of the population Regardless of these increases, a large number those 55+ are expected to retire MLR, November 2007, Dohm and Shniper Source: BLS, 2007
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Education System is Struggling
A shortage of 2.2 million teachers is predicted in the K-12 system over the next 10 years With “Gen Y” entering school, class sizes are dramatically up, and new classroom additions only marginally so Putting a strain on the quality of education Achievement scores in subjects such as mathematics and science progressively fall for U.S. students as they move from lower into higher level grades, putting an extra burden on eventual employers Colleges are significantly increasing the number of remedial courses required for entering freshmen; graduates are less prepared for work life than they were previously
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Three Storms On the Horizon
Labor Shortage? SHOWERS PREDICTED Skill Deficit? THUNDERSTORMS LIKELY Knowledge Drain? SEVERE WEATHER ALERT
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Births per Year in the U.S.
Gen X 66.0 mil 1965 to 1983 to 44 to 54 Depression 45.4 mil 1927 to 1945 to 82 to 92 Millions Baby Boom 75.5 mil 1946 to 1964 to 63 to 73 Gen Y 74.6 mil 1984 to 2002 to 25 to 35 1927 1946 1965 1984 2002 Source: U.S. Bureau of the Census
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Generational Markers Great Depression Electrification World War II
Cold War BABY BOOM GENERATION Civil Rights War on Poverty Race to Space Assassinations Vietnam Impeachment GENERATION X AIDS Video Games Homelessness Berlin Wall Technology Diverse Latchkey Kids Downsizing GENERATION Y Poverty The Environment Violence Columbine Terrorism Wired Medicated
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Characteristics of Generations
Value in Organization View of Leadership View of Authority DEPRESSION Loyalty Similarities Relationships* By Hierarchy Respectful BOOM Profitability Reputation “Sink or Swim” By Consensus Love/Hate X Stimulation Balance Feedback By Competence Unimpressed & Unintimidated Y “Diverse Environment” Support System By Pulling Together Polite
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Characteristics of Generations
Work Ethic View of Feedback DEPRESSION Work hard Save money What’s “play”? No news is good news BOOM Work hard Play hard Worry about money Once a year with documentation X Work hard if it doesn’t interfere with play Interrupts and asks how they’re doing Y Good grades Make others pay Save money Wants feedback at the touch of a button
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Generation gaps sometimes make it hard for me and my team to get things done
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The toughest generation for me to work with is…
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The easiest generation for me to work with is…
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Which generation has done the best at achieving work/life balance?
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Which generation acts the most entitled at work?
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Filling the void? Generation Y
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Generations characteristics
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Who is Gen Y?
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Environment Experience by Most Young People
Technology as a toy Increased cultural awareness Dual income/career parents Corporate restructuring
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The importance of technology
Gen Y The importance of technology
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The pace of technological change keeps accelerating
As late as the 1940s, the product cycle (idea, invention, innovation, imitation) stretched to 30 or 40 years. Today, it seldom lasts 30 to 40 weeks. Eighty percent of the scientists, engineer, and doctors who ever lived are alive today – and exchanging ideas in real time on the internet. All the technical knowledge we work with today will represent only 1% of the knowledge that will be available in 2050.
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Web 2.0 is Important
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A Digital Generation Gap
Source: American Express
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More hi-tech…more hi-touch
Remote Distant Impersonal One size fits all I’m not important HI-TOUCH Need for affiliation Personal attention Recognize individual differences Customized response I’m important
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Environment Experience by Most Young People
Increased cultural awareness Dual income/career parents Technology as a toy Corporate restructuring
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Gen Y diversity
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Cultural Diversity Baby Boom Baby Bust BABY BOOM GENERATION
BABY BUST GENERATION Baby Boom Baby Bust Source: U.S. Bureau of the Census
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U.S. Population is Becoming More Diverse
Source: U.S. Bureau of the Census, PEW Research
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A rationale for the importance of diversity
In a team environment, when diversity is less than 22% contrary opinions are interpreted as “noise”. Under 22% = “Lone Voice” Over 30% = emerging dynamic → contributions have value 22% Leadership Racial Diversity Cornell University Study (ibid) As depicted in the figure which represents the relationship between leader racial diversity and net income, the form of the relationship is U-shaped with the low point occurring at approximately the 22% minority representation point.
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Establishing Realistic Workforce Targets High Level Process
Required Document skills and requirements for the positions Know your talent Familiar with candidate sources or pools Forethought for future organization needs Understand what data is available To define diversity and Calculate the baseline Create Assumptions Separation Rates Movement Rates Addition/Reduction in Headcount Determine a long-term desired state Based on data determine the incremental annual improvement
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Workforce Target Setting Math
Establish baseline with headcount and demographic numbers Calculate Opportunities Assumed Separations/Promotions Open Positions Additional Positions Determine Sourcing Strategy Internal External Based on Sourcing Strategy, evaluate availability Set targets based on assumptions, calculations and information.
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Environment Experience by Most Young People
Dual income/career parents Increased cultural awareness Technology as a toy Corporate restructuring
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Gen Y Key work issues
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Two-income couples are becoming the norm
In 75% of U.S. households, both partners worked full- time in 2006, up from 63% in 1992 In Europe today, dual-income households outnumber single-income households by about two to one. Countries in northern Europe tend to have a higher percentage of dual-income households than those in southern Europe Growing numbers of grandparents are raising their grandchildren. Among the poor, grandparents also provide live-in day care for the children of single mothers.
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Parent Adult Child Parent Adult Child
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Broad Business Competency
LSI - Using stepwise regression, 5 of the 15 leadership competencies listed in this question were found to be predictive of the Leadership Success Index: Strategy development Business ethics Strategy execution Decision-making sciences Knowledge of the customer MPI - Only 1 of the 15 competencies in this question was found to predict Market Performance Index using regression analysis: Sales 58
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Relationship/Communication Competency
LSI – Using stepwise regression, 5 of the 19 leadership competencies predicted Leadership Success: Creating an environment of trust and respect Coaching skills Community involvement Role model for organizational values (also listed with MPI) Emotional intelligence MPI – 3 of the 19 competencies were found to predict the Market Performance Index (MPI), Role model for organizational values Negotiation skills Business writing skills 59
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Management Competency
LSI – Using stepwise regression, 3 of the 12 competencies listed in this question were found to be predictive of the Leadership Success Index: Developing other leaders Change management skills Hiring talent (also list with MPI) MPI – Only 1 of the 12 competencies in this question was predictive of the Market Performance Index (MPI), Hiring talent 60
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Utilization of Tools and Training Techniques
Overall 1-5 Scale Highest LSI MPI Correlation with LSI Correlation with MPI Perf Mgt & development plans 2.99 3.76 3.11 .49 .15 On-line or e-learning 2.60 3.32 2.78 .41 .13 Mentoring 2.38 3.36 2.54 .57 .11 360 degree feedback 2.26 3.04 2.41 .36 .16 Internal coaching sessions 2.25 3.25 2.47 .14 Off the shelf courses from external suppliers 2.15 2.48 2.33 .33 Psy profiles to increase self awareness 2.06 2.89 2.12 .32 Custom courses from external suppliers 2.01 2.45 2.08 .35 Corporate university 1.93 2.57 On-boarding 1.91 2.76 2.09 .47 .12 61
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Utilization of Tools and Training Techniques
Two techniques that showed the highest correlation with market performance (.19) are not being used by most organizations: Simulations and role playing Overall only 4.8% use this tool to a “high” or “very high” extent. 7.0% of large organizations use this tool to a “high” or “very high” extent. 14% of the highest LSI 6.2% of the highest MPI Business case studies Overall only 7.2% use this tool to a “high” or “very high” extent. 9.4% of large organization use this tool to a “high” or “very high” extent 18.9% of the highest LSI 9.9% of the highest MPI 62
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Environment Experience by Most Young People
Corporate restructuring Increased cultural awareness Dual income/career parents Technology as a toy
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Gen Y Succeeding with gen y
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Loyalty has vanished Tardiness is increasing; sick-leave abuse is common Job security and high pay are not the motivators they once were Young people watched their parents remain loyal to their employers, only to be downsized and out of work Fifty-five percent of the top executives interviewed say that erosion of the loyalty and commitment will have a major negative effect on corporate performance in the future
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When selecting a new employee What organization’s look for as predictors that he or she will become an engaged employee All Respondents Organizations with Highly Engaged Employees Organizations with Disengaged Employees Has positive attitudes toward peers and customers Has passion for work Intelligent Has excellent job skills Confident in work abilities Has desire to set and achieve goals Adaptable Emotionally mature
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Key issues Job Content Desire to contribute valuable work
Require task variety to avoid boredom Increase marketable skills Quality of Co-workers Value intellectual stimulation Anticipate team environment Salary Match cost of living
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Key issues Career growth Do not believe in “paying dues”
Want transferability of experience Work/life balance Refuse to be workaholics like parents “Work to live” not “live to work”
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Jay J. Jamrog jay.jamrog@i4cp.com
For more information: Jay J. Jamrog Or i4cp Research Office 76
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