2. New Frontiers
IMCEA in the 21st Century

3. IMCEA Executive TEAM Alex Shortsleeve Interim Executive Director
IMCEA Executive Team – as of September 1, 2011
Toni Shortsleeve
Director of Communications
John Walker
Director of Finance & Membership

4. IMCEA Education Communications Cooperation Recruitment Retention
5 Precepts or principles of IMCEA

5. EDUCATION Online F2F Hands-on Training LMS Events On-site Webinars
Virtual Conference
F2F
Hands-on Training
Events On-site
Contracted
Online: Learning Zen- Build content, pre-built, courses, free & pay, certifications, CMCE reviews.
Webinars: Live, recorded, webcasts/podcasts. Virtual Conferences: Live, expert presentations, panel discussions, workshops
F2F: Contracted 3rd parties, Chefs/experts. Events Onsite: Training at conferences

6. COMMUNICATIONS IMCEA Website: Main portal to access training and info.
LinkedIn: Used for exchange of “Best Practices” skills, chapters, motivation etc.
Facebook: outside interests, community outreach
Twitter: Event site updates, new training, products & services. (limited use)

7. COOPERATION Training & Tradeshow
Leveraging economies of scale, feedback & input, motivating the membership.
CMCE Update
NRA Military Manage First

8. RECRUITMENT Branding Referrals Alliances
Branding: Create awareness of IMCEA; Military, Industries, communities
Referrals: Leverage recruiting through members
Alliances: generates Associate & Affiliate members
Executive Team: more assertive in member outreach

9. RETENTION Chapters Certifications CMCE Create more value:
Chapter formations
Increase more certifications
Promote CMCE