1. Critical Thinking About Media Messages: Media Literacy for 21st Century Learning
Frank Baker media educator
Media Literacy Clearinghouse
February 16, 2007

2. Critical Thinking About Media Messages: Media Literacy for 21st Century Learning

3. Multitasking “digital natives”

4. Predicted Media Use: 2007 (hours per person)
Watching TV , ,467 Listening radio Using Internet Reading newspapers Reading magazines Reading books Playing videogames
"Media Usage and Consumer Spending: 2000 to 2009." US Census Bureau

5. Critical Thinking About Media Messages: Media Literacy for 21st Century Learning

6. Critical Thinking About Media Messages: Media Literacy for 21st Century Learning
Recommendation: Becoming smarter about new sources of information. “In an age of overflowing information and proliferating media, kids need to rapidly process what's coming at them and distinguish between what‘s reliable and what isn't.”
Dec. 10, 2006
December 10, 2006

7. Critical Thinking About Media Messages: Media Literacy for 21st Century Learning
"In school, we spend 13 years on reading and writing. That's great, but how many years do we spend on media literacy? It's virtually zero. It seems like a missed opportunity."
Dr. David Thornburg, Senior fellow of the Congressional Institute for the Future

8. Critical Thinking About Media Messages: Media Literacy for 21st Century Learning
“Movies, advertisements, and all other visual media are tools teachers need to use and media we must master if we are to maintain our credibility in the coming years.” Jim Burke, from The English Teacher’s Companion

9. “It would be a breach of our duties as
Critical Thinking About Media Messages: Media Literacy for 21st Century Learning
“It would be a breach of our duties as
teachers for us to ignore the rhetorical
power of visual forms of media in
combination with text and sound..the
critical media literacy we need to teach
must include evaluation of these media,
lest our students fail to see, understand, and
learn to harness the persuasive power of
visual media.”
NTCE Resolution on Visual Literacy

10. Principles of Adolescent Literacy Reform
Critical Thinking About Media Messages: Media Literacy for 21st Century Learning
Principles of Adolescent Literacy Reform
“Research shows, for example, that a media-literacy curriculum can lead students to read with higher comprehension scores, write longer paragraphs, and identify more features of purpose and audience in reading selections.” (Hobbs & Frost, 2003)

11. Critical Thinking About Media Messages: Media Literacy for 21st Century Learning
  “Media education seeks to develop awareness of the ways in which meaning is made in media texts, and developing skills of textual analysis.” (Source: Media Education: An Introduction Alvardo & Barrett, 1992)

12. Six Key Areas of Media literacy education
1. Who made this text and why? (Agency)
2. What sort of text is this? (Category)
3. How was this text produced? (Technology)
4. How do I make sense of this text? (Language)
5. Who is the intended audience of this text? (Audience)
6. What does this text say about its subject? (Representation)

13. Revised ELA Standards Guiding Principle 8
Critical Thinking About Media Messages: Media Literacy for 21st Century Learning
Revised ELA Standards Guiding Principle 8
An effective English language arts curriculum provides for literacy in all forms of media.

14. Critical Thinking About Media Messages: Media Literacy for 21st Century Learning
Current ELA: Communication: Viewing Grades 6-8
analyze print & nonprint sources for accuracy, bias, intent or purpose
evaluate the ways that the use of language, the medium, and the presentation contribute to the meaning/impact
evaluate how different nonprint sources influence and inform
evaluate the use of details, character, setting, sequence, cause and effect, imagery and sound in nonprint sources

16. Media literacy ideas for ELA
Non-print texts (TV, film, music)
Understanding bias & stereotypes
Analyzing techniques of persuasion
(for example– in advertising)
The language of TV/film (camera work, lighting, music)
Visual literacy (photography)
Blogging; graphic novels

17. Media literacy-critical inquiry
Who created produced the message?
What was the producer’s purpose?
For whose eyeballs is this intended?
What techniques are used both to:
a) attract attention b) increase believability
Who or what might be omitted and why?
Where can I go to verify the message?

20. Editorial cartoons

21. Print advertisements Who created it? For what purpose?
For which audience?
Using what techniques?
What lifestyle is promoted?
Where (what publication) might you find this; why?
How does it make you feel?
How might I change the message?

22. Print advertisements

23. Moving images: TV & Film
The languages of TV & film include:
CAMERA
LIGHTS
SOUND
EDITING
SET DESIGN

24. Moving images: TV
TV Commercial: Cell Phones (audio and video) Everyone listens (with their eyes closed)
At the conclusion, open your eyes and
write down everything you HEARD
Script

25. Moving images: TV Critical analysis & deconstruction
VISA commercial
Critical analysis & deconstruction
Setting; Time of day
Role of music
Facial expressions as customer meets cashier
Implied message intended by VISA

26. Moving images: film
Docu-drama Novel Adaptation Opening techniques Opening

27. Process of film making
Would your students know the process of film making? Script or screenplay Storyboard Production Post production

28. Heidi Hayes Jacob Ed Consultant
"If video is how we are communicating and persuading in this new century, why aren't more students writing screenplays as part of their schoolwork?"
Heidi Hayes Jacob Ed Consultant

29. Martin Scorsese Film director
“Movies are a door to knowledge — knowledge of society, knowledge of history, knowledge of art…..movies (taught to) students (makes them) think critically about film and it provides them with a deeper understanding of this uniquely influential art form.”
Martin Scorsese Film director

30. Activity
POV Scene

31. Student media production
Animaction: Anti tobacco PSA messages
One camera video production: Vermont

32. Workshops Invite Frank Baker to be a part of your next
professional development opportunity.
(803) Media Literacy Clearinghouse