1. Microsoft Build 2016
9/17/2018 5:42 PM
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

2. Enterprise Apps and the Windows Store for Business
John Vintzel, Principal Program Manager Lead
Tejas Patel, Senior Program Manager

3. Apps in the enterprise

4. Windows Store for Business
One place for IT professionals to find, acquire, manage, and distribute apps in volume to Windows 10 devices using workplace identities.

5. Acquire Apps Acquire applications in bulk
Microsoft Ignite 2015
9/17/2018 5:42 PM
Acquire Apps
Acquire applications in bulk
Get one app or get many apps
Volume pricing will be supported
Will support Free and Paid Apps
Free apps can be acquired with an Azure AD account (Office 365)
Credit Cards and Invoices will be supported soon
Supports two licensing options Online and Offline
Online licensing, store is responsible for license management
Offline licensing, licensing usage responsibility of org
Enables flexibility in distribution of applications
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

6. Which one do I use? Online licensed apps Offline licensed apps
9/17/2018 5:42 PM
Which one do I use?
Online licensed apps
Users need to associate with an Azure Active Directory identity
Users and devices need to connect to the internet
Licenses are issued and enforced from WSfB
Full catalog of Business Store apps
Offline licensed apps
Any user identity can be used (local, domain, Azure AD)
Enterprises need to host and deploy app content
No user or device connectivity to the store is required
Enterprises are responsible for license enforcement and reconciliation
Limited selection of Business Store apps (developer opt-in)
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Make Apps available Store for Business complements the Windows Store
Microsoft Ignite 2015
9/17/2018 5:42 PM
Make Apps available
Store for Business complements the Windows Store
Universal Windows Platform apps
Universal Windows 8 and Windows Phone 8 apps
Universal Windows Platform Bridge apps
Apps acquired in Business Store work only on Windows 10
Applications in the Store for Business
Apps submitted via the Dev Center
All apps are opted in by default
Streamlined process to submit applications
Supports Line Of Business applications
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

8. Demo – App Submission
Tejas Patel

9. Business Store App Workflow
Developer logs into Developer Center and submits the app 1
Developer center
Retail App Submission 2
Viewable in consumer store app 3
Retail app available for purchase in the Business Store 4
Business
Store
Purchased apps are added to org’s inventory 5
Apps can be deployed to enterprise users 6

10. Manage Apps Maintain your investment Acquire additional seats
9/17/2018 5:42 PM
Manage Apps
Maintain your investment
Reclaim/Re-use applications
Understand utilization of applications
Acquire additional seats
Online licensing enforces how many seats can be assigned
Offline licensed apps has a count of how many total seats acquired
Select how to distribute an application
Using the Business store
Using a Management Tool
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. Demo – App Acquisition
John Vintzel

12. Application Distribution via Business Store
Microsoft Ignite 2015
9/17/2018 5:42 PM
Application Distribution via Business Store
Private Store
Admin controls which apps are available
Apps are only viewable by users within the organization
Users must be signed in with Azure AD account.
Applications are Online licensed
App Reclaim/Re-use managed via portal
Direct Assignment
Admin assigns app to a user in portal
No support for Groups
Users must be signed in with Azure AD Account.
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

13. Application Distribution via Management Tools
Microsoft Ignite 2015
9/17/2018 5:42 PM
Application Distribution via Management Tools
Store for Business services
Services for management tools
Enables synchronization of app purchases and updates
Metadata (App Details, Icons), App Packages (offline), and Licenses (offline) are sync’d
Offline licensed apps can be downloaded from Portal
Management Tools
Management tool has integrated with Store for Business services
Management tool has also integrated with Windows 10 management framework
Provides many additional capabilities e.g. targeting users, groups etc..
Can enable self-service model for users e.g. company store/portal
© 2015 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

14. App Distribution via Management Tool
Business
Store
IT Pro/Mgr. logs into portal and purchases app for the enterprise 1 2
Management server syncs data from the Business Store
Management server send policy to the client to install app 3
Client sends request to install app for user 4
License is issued to user/device, app is downloaded and installed 5
App
License

15. App Distribution via Management Tool (Offline)
Business
Store
IT Pro logs into portal and purchases offline apps for the enterprise 1
Management server syncs data, licenses and content from Bus. Store 2
Management server can replicate app content 3
Client downloads and installs app 5
Management server sends license and policy to the client to install app 4
App
License

16. Line of Business Apps 9/17/2018 5:42 PM
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

17. Private Store Sideloading
Developers can submit and host apps in a private store for deployment to enterprise clients
Sideloading
Enterprises maintain the signing, hosting and deployment of their apps

18. Private Store Line of Business App Workflow
IT Developer logs into Developer Center and submits the app 1
Developer center
Retail App Submission 2
Viewable in consumer store app 3
Retail app available for purchase in the Business Store 4
Business
Store
IT Developer can publish to private inventory
(if enabled) 7
App published directly to org’s catalog 8
Purchased apps are added to org’s inventory 5
Apps can be deployed to enterprise users 6

19. Demo – Private Store
Tejas Patel

20. Private Store Line of Business Apps
Requirements
Developer Center and WSfB enabled Azure AD account required to submit apps
Benefits
No need to host the app content, worry about versioning and signing
Easily integrates into store services (WNS, developer telemetry, etc..)
Apps can be automatically updated using the store update channel
Ability to restrict app deployment to a specific AAD user identity
Apps can be deployed without enabling side-loading
Apps can be downloaded and deployed and installed as needed
Apps can be protected with an app license

21. Sideloading Apps We listened to your feedback! 
New, Easy Device Unlock
Unlocking using an enterprise policy or via settings page
No more AET or Phone Home Required
No more 5x5 license key or domain join requirements
Symantec Certificate not required (but, can still be used)
We listened to your feedback! 

22. App Sideloading Requirements Benefits
Devices need unlock policy enabled (MDM, group, local or settings UI)
Enterprises need to ensure certificate root is deployed to devices
Hosting the app content lifecycle
Benefits
App certification not enforced (i.e. can allow inter-process communication)
Access to more app capabilities
No service interaction required

23. Demo – Windows 10 Sideloading
John Vintzel

24. Deploying Sideloaded Apps
Easy simple workflow across Windows Devices!
IT Pro provisions a trusted certificate on the device
IT Pro enables the device for sideloading
IT Pro deploys the apps 
Contained within your corporate network
No services interaction or internet connectivity required

25. Universal Windows App Considerations
Ensure you have consistent signing
One package works across all devices, make sure you have the right certs deployed
Publisher is tied signing certificate
App publisher is enforced at signing
Publisher unique to Dev Center account
Symantec Cert
Enterprise Cert
Symantec Cert
Private Store
Enterprise Cert
Private Store

26. App Identity and the WSfB
XAP Manifest
Any .appx

27. Which do I use? Private Store Sideloading
Apps only use the standard capabilities
Simplified development process (signing and cert done by the store)
Scalability of updates (leverages Windows Update)
Requires license to deploy
Sideloading
Apps contain sensitive enterprise IP or content
Flexibility in distribution
Can be installed easily from Hub Apps

28. Windows 10 offers developers and enterprises increased flexibility to deploying and managing Universal Windows Apps

29. Related Sessions Live Sessions: B809: App Model Overview
B829: Project Centennial: Bringing existing desktop applications to UWP
B831: Connected Platform
B871: Notification Futures: Action Center in the Cloud and the Windows Notification Platform
B808: App Extensibility: Build an Ecosystem of Apps
B817: Windows Application Lifecycle: From Activation and Suspension to Background Execution, Multitasking and Extended Execution
B803: What’s new for Tiles and Toast Notifications
Pre-recorded:
P407: Searching you App’s Data in UWP
P495: UWP Application Data: Building a continuous application experience
P504: Bringing desktop apps to the UWP using Desktop App Converter
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

30. Please Complete An Evaluation Form Your input is important!
9/17/2018
Please Complete An Evaluation Form Your input is important! or
© 2016 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

31. 9/17/2018 5:42 PM
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.