1. Frederic Jacquemin DG– Africalia
: Challenges and Opportunities for the Unesco 2005 Convention Africalia ‘s experience
Frederic Jacquemin
DG– Africalia

2. Framework

3. Culture is not listed as one of the SDG
Deeply entreched in the cooperation field
“Erst kommt das Fressen, dann kommt die Moral!" ”
Yet culture = a driver and an enabler of sustainable development
Many explicit references with the targets = tools for Africalia to work with

4. Culture as an economic driver : tapping in the economic potential of creativity
2.5 : uilization of genetic resources and associated traditional knowledge
8.3 : decent job creation, entrepreneurship, creativity and innovation
8.4 : decouple economic growth from environmental degradation
Culture in education
4.7 develop appreciation of cultural diversity and of culture’s contribution to sustainable development
Tangible and intangible Heritage
8.9 and 12.b on tourism
11.4 : cities and human settlements inclusive, safe, resilient and sustainable
16.4 recovery and return of stolen assets

5. The Convention for Africala

6. recognize the difference of cultural and creative goods and service
Has a “social” value but is by far, more effective and than all other major industries
And more “future proof” than many others
unllimited ressources
Non polluting
Vector for peace

7. In the North In the South :
in ,2% of Total Europan GDP (536 Billions)
3rd larger employer in EU
France : 57,8 Billions ( 2 x Télecoms, 7x Car insdustries
In the South :
2,8% of active population ( 2012) in BF

8. -Challenges-

9. « Low intensity warfare » : China Diversity : from 80/20 to 90/10
Oligopolistic structure of the market
Corbis (photos)
Cartel : Sotheby’s, Christie’s
Need for a global contract
Increasing immateriality of the products and of the exchanges
Need for an independant and global coalition

10. -Opportunities-

11. Legal force of the Convention:
Quoted in international disputes ( increasing)
Preferential Treatment for Developing Countries (Art 16) :
play a pro-active role by putting in place national policies and measures at the appropriate institutional level, as well as multilateral, regional and bilateral frameworks and mechanisms to implement and operationalize Article 16.
EPA – EU /Cariforum
EU _UNESCO partnership
Should be intergrated in all Members States Dev policies

13. CultureS : the danger of polysemy
Ressources
CultureS : the danger of polysemy
Short comings in the formulation of SDGs
Political role of culture is absent
The political power of culture is overlooked (Burkina Faso, Burundi)
Freedom of expression is vague ( libraries)

14. Keep calm
and
Go mainstream