1. HBO-ification of Netflix
By JD Crook and John Hadden

2. House of Cards New original programming only offered on Netflix
Boasts big names like
Kevin Spacey
The Usual Suspects, American Beauty, , Se7en
Director David Fincher
Social Network, Fight Club, Curious Case of Benjamin Button, Se7en
Cost 100 million to make

3. Why Original Programming
Only need 520,000 Subscribers to cover costs
Only a small percentage of their current 33 million subscribers
Currently planning to roll out at least 5 new shows a year
Blockbuster and Amazon are currently investing millions in new competition for Netflix
YouTube and Hulu have OC
Can’t afford not to differentiate

4. Binge Viewing
Releasing all 13 episodes at once No more waiting a week to find out what happens next
New way to watch TV
No more “Just Tuning In” dumbing down of content

5. Quality of Original Content
Worthless unless
Metacritic 76/100
“it’s good”
IMDB User Score of 9/10
Arrested Development Coming Soon
Fight club got 8.9
Titanic got 7.6

6. Discussion Questions
Do you think original content will work to maintain customer base for Netflix? Increase base? Thoughts on Binge Viewing? How do you think competitors will respond? Will anyone go subscribe to Netflix just for original programming?