1. What the heck is a Microsite?!
Web Design Week 3

2. So what is it?
Microsites are sometimes known in the marketing world as: Branded blog, communication platform, independent campaign
Microsites are used to: highlight a product, launch a promotion, or augment a marketing campaign in a way that full websites or more traditional marketing cannot

3. Come again for big fudge?
A microsite is an individual web page or small cluster of web pages that lives outside the company homepage. 
Usually has it’s own domain
Microsites on a subdomain are called: “branded vertical”

4. Microsites are small websites dedicated to serving one purpose
Could be a product launch, event, promotion, marketing campaign etc..

5. Types of Microsites Sites based around a campaign
Usually independent sites (has own URL)
More interactive
Supports a branded campaign
Is self contained (all info about campaign is there)

6. Prudential “Bring Your Challenges” Campaign http://www

7. Coca-cola “Taste the Feeling” Campaign https://tastethefeeling

8. Netflix’s series House of Cards S4 promo https://www.fu2016.com/

9. Types of Microsites 2. Sites that publish regular, ongoing content
Usually in a blog-like format
Or a magazine/article format that provides supporting content to the brand
Very hard to start and maintain
Can be a very powerful way to build relationship with audience

10. Red Bull’s “Red Bulletin” https://www.redbulletin.com/int/en

11. Chanel’s “Inside Chanel” http://inside. chanel

12. Chanel’s “Chanel News” http://chanel-news.chanel.com/en/home.html