1. Program Planning & Development
Chapter 6
Program Planning & Development
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

2. Program Design Travel (length & time zones) impacts agenda
Schedule should reflect cultural differences & allow for networking & leisure activities
Interpretation technology aids audience participation & comprehension
Varied formats challenge visual aids
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

3. Language Considerations
Simultaneous interpretation, consecutive interpretation, whisper interpretation
Advance copies of presentation are helpful
Additional expense of interpretation technology
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

4. Speakers Audition and check references
Represent a cross-section of the audience
Include local dignitaries and/or celebrity speaker with backup and protocol
Prepare to ensure rapport; audience, organization, expectations, logistics
Staging considerations for AV and protocol
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

5. Entertainment Influenced by objectives, demographics
Music: light background, regional
Visual: overcome language with jugglers, acrobats, dancers (regional)
Avoid comedians – humor does not translate well and may offend
Patronage
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved

6. Satellite Events Exhibitions, trade shows, satellite symposia
Sponsor activities
Benefits the congress with cash flow
Benefits the sponsor with an audience, services, facilities
Challenges for sponsor with schedule conflicts, non-congress delegates
Copyright © 2007 by John Wiley & Sons, Inc. All rights reserved