1. Buyer Behavior (September 30th)
Michael F Smith

3. CLTV Management
Understanding
Acquisition
Development
Retention

5. REFLECTION AND COMMENT
Colloraborative Consumption
What we buy, how we buy, investment in assets.
Experience versus ownership
Reach and convenience of digital

7. Slideshare.net

8. Jagsheth.com

9. Behavior Models

11. REFLECTION: Innovation Now!
Uber
Economic Exchange
Social Exchange
Cultural Determinants

12. REFLECTION: Innovation Now!
Netflix
Behavioral Focus
Acquisition
Consumption
Disposition
IWWIWWIWI
Sell shows to Netflix?

13. Adoption Process

14. REFLECTION: HBS Case Yelp
Identify Yelp’s primary competitors. • How should Yelp monetize is brand? • Using the model of consumer decision making in your readings, identify how Yelp contributes to effective and efficient decision making. • What role does Yelp play in customer satisfaction?

15. Behavior Models