1. Guidelines for the Presentation Martin Kies*
Institute of Economics |
* Strongly influenced by „Präsentations- und Foliencoaching“ from André Seemann (Institute of Controlling, Ulm University)

2. Recommended Structure
Introduction
1 slide + cover page
Short overview about the content of the presentation
Main Section
Background of the case / market / involved companies (including data, if attainable)
Embeddedness in economic theory / presentation of an econcomic example
Presentation and discussion of the decision of the European Commission
If reasonable: overview about similiar cases
Conclusion
Summary (1-2 slides)
Question leading to a discussion
Appendix
Sources and bibliography
If reasonable: prepared answers on expected questions
If reasonable: background information
If reasonable: intermediary calculations

3. Incorporate Organizational and Interaktive Elements into your Timing
Introduction
(Situation,
Problem, Task)
5 min
10 min
Discussion
20 min
Presentation,
Results
and Summary
25 min
10 min
35 min
In the case of two presenters, the share of each contribution should be around the same length (within the given time).

4. The Grade Depends on Several Different Important Aspects
Presentation
Explanations are clear and comprehensible
Time management
Rhetorical skills
Slides
Structure is logical
Main points can be understood solely based on the slides
Slides are clearly readable and not cluttered
Complete and honest declaration of sources and literature
Discussion
Solid background knowledge when answering questions
If some facts are not known, honest declaration of nescience

5. A Good Preparation is Essential
Presentation
Speak slowly and clearly
Practice repeatedly – with a mirror or even better a partner
Always be aware of the time – Be aware on how to stretch or shorten every single slide in case of time difficulties
Comprehension
You should have significantly more knowledge than displayed on your slides
Do not present what you do not understand!
Never use technical terms you do not fully understand

6. The Basic Requirements Have to Be Met
Layout
You do not have to use the official layout of the university
A decent layout is requested
If applicable, it may be customized to your topic
Only one layout per group is permitted
Technology
Possible programs are e.g.
PowerPoint
Open Office Impress
Latex Beamer (e.g. with Lyx)
Supported formats by us
pdf and ppt/pptx are supported
The support of differing formats has to be requested
With your own notebook
HDMI generally not supported in contrast to e.g. VGA
If in doubt check first with the teaching assistants

7. The Layout Has to Be Appropriate
Consistent colour scale
page numbers
Font size min. 18 pt
Layout
Flashy / too many colours
Too many animations
Cluttered slides

8. Example on How to Use Animations Effectively
Potential for
product
develop-
ment
Attractive
products and
services
Complex slides can be build gradually
The focus is drawn to the new element
Animations can be used to illustrate the point
More is often less!
Loyal and
paying
customers
Sustainable
success in sales and earnings

9. A seminar presentation should train the scientific method
The presentation has to meet the same standards as a written seminar thesis.
Citations and adaptations from scientific sources have to be labed as such, based on the rules for seminar theses.
Here we cite based on Kranz (2013).
Fig. 1.1: Logo of Ulm University,
Source:

10. Appendix

11. Be Aware of the Specific Tasks of This Seminar
Presentation of the competetion case and its ruling
Basis
Should be 50% to 75% of the presentation
Explain main aspects and background of the case in detail
In the case of a very big case: Focus on one part of the case, but give a short introduction about what the case as a whole is about
Contribution which exceeds the presentation of the case by the European Commission
Own contribution
Should be 25% to 50% of the presentation
e.g.: Brief description of an economic model dealing with one aspect of the case and discussion in how far the assumptions of the model fit to the current case.
e.g.: Assume you are in the role of a consultant for the firm and based on an economic model you argue why the behavior of the firm should be allowed, because it does not decrease total welfare.
A question which can be used for the discussion after the presentation
Discussion
Your audience – mostly students – should be able to discuss the topic based on your presentation.
You may have prepared several likely questions and their answers in advance.

12. Structure Your Contents to Increase the Knowledge Transfer
Introduction
Main Section
Conclusion
Appendix
Introduction of the topic
Target of the presentation
Presentation of an agenda
Relevance of the topic …
Logical argumentation
Connect your slides meaningfully
Summarize intermediate results
Summarize final results
Open question leading to discusssion
Possible background information
Possibly your results in further detail
Possibly intermediary calculations …

13. Bibliography Kranz, S. (2013),
"Richtlinien zur Erstellung einer wissenschaftlichen Arbeit“ ,
Version from