1. Facebook Page Basics for Rotary Clubs
District 5050 Michael Berger March 11, 2017

2. Facebook Page Basics agenda
In this section, we’ll cover…
Differences in Social Media
Who uses Facebook?
How is Facebook used?
Profiles vs. Pages vs. Groups
The Facebook Five
Anatomy of a Facebook Page
Setting up your club’s Facebook Page
Examples of Rotary Facebook Pages
Administrative Settings
Post and Engage

3. Differences in popular Social Media
Facebook
Twitter
Google+
Instagram
Snapchat
YouTube
LinkedIn
Pinterest
Tumblr
Flickr
Foursquare
Reddit

4. Who uses Facebook?
Billions and billions….
Nearly 2 Billion users worldwide, Million in 2016
1.23 Billion users every day
231 Million monthly users in Canada & USA
1.74 Billion mobile users; 1.15 Billion mobile only users monthly
Most frequent uses?
Clicking Like
Watching videos
Reading articles
Messaging friends

5. How is Facebook used?

6. Profiles vs. Pages vs. Groups
A personal profile
Information is shared with friends, friends of friends, or the public
Page
Promote and communicate information for an organization, business or group
Information on the page is available to the public
Group
Information is only shared with Group members
Best for club-only communication

7. Why use a Facebook Page for Rotary?
Followers want to know…
Who are you?
What are you doing?
Why do you exist?
Who should we talk to?
How do you do things?

8. The Facebook Five Determine your audience and create a strategy
Things to consider when using a Facebook Page…
Determine your audience and create a strategy
Use images that make your club look great
Make your About and other Facebook tabs work for you
Post content that is relative to your audience
Get club buy-in

9. The Facebook Five – Determine your audience
Who is your audience and what message do they need to hear?
Club members
What’s happening in the club?
Potential members
Why would I want to join the club?
Sponsors and potential donors
Will my money be well spent?
General public
Who are these Rotarians and what do they do?

10. GROUP EXERCISE – Determine Your Audience and Message
Break into groups of 3 Just pick 2 people nearby
1. Determine your Primary and Secondary Audience
Who are you targeting?
Who is an alternate group you might target?
2. Determine your Primary and Secondary Message to that Audience
What do you want to say to them?
What’s another important message?

11. The Facebook Five – Using images
What kind of images should we use? Great images – photos, graphics or videos attract attention
Most images should have:
Professional look
Close up
In focus
Good lighting
Colour / Color
Action
People
Tell a story
Showcase your members and achievements

12. The Facebook Five – About and Other Tabs
Common Tabs
General
Contact
Location
Hours
Business Info
Additional Contact Info
More Info
Other Tabs you may see
Details
Life Events
Connect
Events

13. The Facebook Five – Content that is relevant
Wait for it! Abby will cover this soon…

14. The Facebook Five – Get club buy-in
Why does the club “need” this?
Exec and PR committee buy-in
Encourage dialogue
Be clear with objectives
Contrast with other media
Explain the benefits
Ask for info from committee chairs
Ask members to Like and Share
Post link in your /website

15. Anatomy of a Facebook Page

16. Anatomy of a Facebook Page

17. Anatomy of a Facebook Page