1. Friday, January 19, 2018

2. Welcome to the Division Track (Hosted by DAC)
Rodney Bennett
Chair, Committee on Divisional Activities
American Chemical Society

3. One-Minute: Self-Introductions and Top Challenge Confronting Your Division
Please share:
Your name
Your division
Position you hold in your division
Top challenge confronting your division

4. Strategic Planning A Discussion with ACS Division Leaders
Intro. Self (in context of Divs, SPlng).
Emphasize: Conversation
Kathleen Schulz
ACS Board of Directors, SPR Facilitator
January 19, 2018

5. Status of Your Division Today?
Vibrant, Successful
“OK”. Getting By…
Worrisome; On Life Support
ASK (hands): How would you currently describe your Div – (1) Vibrant/Thriving (2) Not Exciting/Doing “ok” (3) Barely Getting By
Summarize/bridge
American Chemical Society

6. The Challenge – Thriving Divisions Strategically Optimizing Impact & Investment
RUBB SP Retreat
Feb 4-5, 2015
MISSION,
VISION,
CORE
VALUES
GOAL 1: PROVIDE
INFORMATION
SOLUTIONS
CHALLENGES
OPPORTUNITIES
STRATEGIES
MEASUREMENT
ENVIRONMENT
SCAN
GOAL 2: EMPOWER
MBRS/MBR COMMU-
NITIES
GOAL 3: SUPPORT
EXCELLENCE IN
EDUCATION
GOAL 4:
COMMUNICATE-
CHEMISTRY’S
VALUE
Consistent with ACS Mission, Vision & Goals…
& With Unit’s Mission/Vision,
Use EScan & Division Strengths/Weaknesses to
Select Optimal Goals & Strategies
3-5 yr timeframe
So… if our goal is vibrant, thriving divisions who strengthen ACS impact by working with and serving their members in ways consistent w/the ACS SPLan… How?
Optimally, each unit would be working strategically, according to some sort of plan for optimum impact.
Here is the ACS SP for 2017…
6-18 mo. timeframe
American Chemical Society
Copyright 2012 American Chemical Society

7. Would Strategic Planning Help?
What is It?
A disciplined, creative process for
determining how to take our organization from
where it is today to where we want to be in the future
“We can't solve problems by using the same kind of thinking we used when we created them.”*
Ask how many have some experience w/SPlng (hands)
Einstein: => Need innovative approaches (can’t do same old thing as/when the world outside our div. changes)
*And probably not by doing the same thing year after year!
(Kathleen’s Corollary)
American Chemical Society

8. Strategic Planning: Your Thoughts Benefits? Concerns?
The uncertainty of the future
Internal resistance (inertia)
The difficulty, time, and expense of planning
Plans require setting priorities
Provides a framework for objectives setting and resource allocation
Sets a context for measuring performance
Serves as a channel for communication (up and down) throughout the organization
Provides a voice for stakeholders
Based on your experience, what do you think about SPlng?
American Chemical Society

9. Does Our Division Need a SPR? Strategy Check-up…
Strategic or busy? (“Just busy” = Mostly tactical)
Real impact?
Best bang for the buck?
Strategic plan check-up questions
Written Plan?
Strengths and weaknesses?
Aligned to ACS plan
Group buy-in
Does it consider current trends affecting our work?
Ref. “Strategic… or Just Busy?”, C&EN Comment, 7/27/15.
So, how might we decide whether to do a SP? Here’s a strategy check-up (ref. C&EN Comment). Summarize slide content:
Is what we’re doing strategic or busyness?
Are our committee’s activities having significant impact?
Is our suite of activities the most impactful way we could spend our resources?
Does our group have a strategic plan with a vision, a mission, core values, and goals?
Is our plan written down?
Is our plan consistent with the ACS Strategic Plan?
In preparing the strategic plan,
Did we thoroughly assess our group’s strengths and weaknesses?
Did we involve our leaders and stakeholders?
Did we consider the environment external to our group (that is, do an environment scan)?
American Chemical Society

10. Division Strategic Planning Retreats at a Glance (2012- Mar.2018)
YEAR (Total Div. SPRs)
Energy & Fuels (ENFL)
2012 (1)
Polymer Chemistry (POLY)
2013 (1)
Inorganic Chemistry (INOR)
2014 (1)
Rubber Division (RUBB), ACS, Inc.
2015 (2)
Chemistry Health and Safety (CHAS), Inc.
Colloid & Surface Chemistry (COLL)
2016 (5)
Industrial & Engineering Chemistry (I&EC)
Agricultural & Food Chemistry (AGFD)
Business Development & Management (BMGT)
Agrochemicals (AGRO)
Professional Relations (PROF)
2017 (2)
Energy & Fuels (ENFL)*
Polymer Chemistry (POLY)*
2018 (2)
Biochemical Technology (BIOT)
12 division SPRs (33% of divisions)
2 follow-up SPRs *(ENFL, POLY)
In Pipeline: ANYL, CARB, SCHB
Divisions may request funding support of up to $7500 from DAC (every 5 years)
SPRs have been conducted since 2012; Committees are the top consumer, followed by Technical Divisions. Local Sections, Regional Boards and International Chapters have comparatively low to no utilization of SPRs
American Chemical Society

11. Option: ACS Strategic Planning Retreat
1.5 Day. Your schedule, location
Pre-Work; Optional Member Survey
Facilitated by senior ACS leaders
Proven Results (~50 since 2012)
Output
Original Flipcharts, Kickstart Plan in Prelim. Report
Final Report, Slideset
Contact: Kareem Redmond
If we do decide we should SPlng… an option = ACS SPR.
ASK who has participated in a SPR
Quick overview (review slide content)
American Chemical Society

12. 8 Change Drivers Developed For ACS (Appendix P for details)
POLY Strategic Planning Retreat
Participant Guide
8 Change Drivers Developed For ACS (Appendix P for details)
Conferences and Events Reimagined
New Models of Information Delivery and Discovery
Chemistry’s Interdisciplinary Future
Automating Chemistry
Greening Chemistry
Chemistry’s Changing Workforce
Science Goes East
American Chemical Renaissance
These change drivers are important to ACS Strategic
Planning over the next 5 to 10 years
American Chemical Society
Copyright 2018 American Chemical Society All Rights Reserved

13. 2018 ACS Environment Scan Social Technology Economic Political
LAB Strategic Planning Retreat
Participant Guide
2018 ACS Environment Scan
Social
Locus of the scientific enterprise migrating from Atlantic to Pacific Rim
Disciplinary identity of chemists challenged by focus on interdisciplinary solutions
Evolving expectations and forums for information creation, curation, and delivery
Demographic shifts (generational, cultural)
Automation redefining/replacing traditional laboratory work
Less time for members to volunteer and more alternatives
Economic
Increased investment and chemical production in the United States
Development of environmentally friendly products and corresponding favorable regulations
Changing dynamics of national and global economies
Changing career pathways and opportunities
Technology
Advanced automation technologies
Analysis of large data sets/use of metadata; Artificial Intelligence
IT-based analytical and education tools
Emergent technologies and personalizing member experiences
Smart manufacturing
Increasing threats to cyber security
Political
Global security threats
Polarization of views towards science
Changing R&D funding levels and regulations
Increasing politicization of science education
Development of safety culture (funding & regulations)
Regional political unrest (e.g. Korea, EU)
American Chemical Society,
Copyright 2015 American Chemical Society All Rights Reserved

14. The CHAS Strategic Plan
CHAS SP Retreat
Master Slide Deck
Mission: The ACS Division of Chemical Health and Safety provides authoritative technical resources and mentorship in chemical health and safety for all. .
The CHAS Strategic Plan
GOAL 1:. Sponsor two educational programs per year on chemical health and safety topics: 1 on fundamentals, 1 on advanced topics. [Impact, H; Resources, L-M]
GOAL 2: CHAS will be the preferred and accepted resource for authoritative chemical health and safety information. [Impact, H; Resources, M-H]
GOAL 3: Be a visible advocate and champion for the Chemical Health and Safety mission to the ACS and the public. [Impact, H; Resources, M]
2-1. Redesign the DCHAS website by end of 2016[Impact, H ; Resources, H ] [Champion: Ralph Stuart]
Develop a lessons learned collection distribution system that consists of “Lab near miss” app, mini-grant program for lessons learned video (1/quarter), use social media to solicit lessons learned experiences, and network with The Safety Zone blog. [Impact, H; Resources, H] [Champion: Neil Langerman]
1-1. Expand and rename the Workshop Committee to the Education Program Team (EPT) to manage courses, workshops, webinars and other education offerings by the Boston August 2015 meeting [Impact, H; Resources, L] [Champion: Russ Phifer]
1-2. The EPT will develop an education course plan by May [Impact, H; Resources, M] [Champion: Kimi Bush]
2-2. Have a programming presence at two regional meetings by end of [Impact, M; Resources, M] [Champion: Harry Elston]
3-2Investigate feasibility of present “Ask Dr. Safety” on the Expo floor with demos in San Diego (2016), put on the web page (2016), and develop an app to support “Ask Dr. Safety” (2018). [Impact, H; Resources, M] [Champion: Neil Langerman]
1-3The EPT will perform a survey to measure interest in possible advanced topics, venues, delivery formats, and length of courses by July [Impact, H; Resources, L] [Champion: Ellen Sweet] .
2-3. Use a pilot webinar (by San Diego Meeting) to develop a model for presenting webinars by end of [Impact, H; Resources, M] [Champion: Frankie Wood-Black] .
3-3. Develop an organizational neural network map of DCHAS in [Impact, H; Resources, L] [Champion: Jim Crandall]
..Example output from SPR. -
2-4. By the end of 2016, develop a repository where CHAS professionals can go to find a list of reference materials [Impact, H; Resources, M] [Champion: Monique Wilhelm]
MEASUREMENT
MEASUREMENT
MEASUREMENT
Copyright 2015 American Chemical Society

15. Questions? Other Thoughts?
American Chemical Society

16. DAC Strategic Plan
Intro. Self (in context of Divs, SPlng).
Emphasize: Conversation
Rodney Bennett Chair, Committee on Divisional Activities

17. Highlights from 2016 DAC Strategic Plan (conducted in June 2016)
Vision:
Empowering technical divisions to successfully advance the chemical enterprise.
Mission:
To provide guidance, support, and resources to the technical divisions that enable them to accomplish their goals.

18. DAC Goals (accomplish by 2020)
Enhance communications with and between divisions.
Increase and sustain the number of ACS members who belong to at least one division to 66% by 2020.
Enhance collaboration and networking between divisions.

19. ACS Membership in ACS Divisions
Total ACS Membership
,551 57, % ,129 56, % ,862 53, %
# of Members ≥1 Division
% of Members ≥1 Division

20. Free Division Member Data
Year
, , % 4,468 (31.29%)
, , % 3,046 (33.17%)
, , % 3,048 (34.18%)
, , % 2,301 (31.00%)
, , % 2,524 (29.98%)
Total New ACS Members
Total # Accept Free Division
Total % Accept Free Division
# and % of Members W/A Paid Membership Following Year

21. On the Right Path?
Declining membership data for both ACS - and many of its divisions - suggest the status quo will not take us where we want to go.
Finding the right path comes from strategic discussions, not operational. Though operations are critical, too.
Let’s work together – Division leadership/DAC/Staff – to find ways to make the Society and our divisions even more successful!

22. Break-Out #1: What Should Be the Key Goals for Your Division?

23. Crystal Foyer Break from 3:45 pm – 4:00 pm
Intro. Self (in context of Divs, SPlng).
Emphasize: Conversation

24. Getting and Keeping More Division Members
Intro. Self (in context of Divs, SPlng).
Emphasize: Conversation
Amelia Grana, Product Development Manager,
Membership and Society Services Division

25. Division Members vs. ACS Members
Membership
Division Members vs. ACS Members
Same
American Chemical Society

26. Value Pillars Value vs. Benefits Advance Discover Connect Share
Joining brings a basket of benefits but what is the Value?
Advance
Discover
Connect
Share
Overarching -
American Chemical Society

27. What we know
Members: Join primarily as a result of being of having been encouraged during undergraduate study.
Non-members: Join as a result of actively searching for a new job.
Non-members are significantly concerned about the time and obligations that membership might require.
Advance [Your Career] is the most important VALUE for members or non-members, however networking, accessing information, sharing with others, and for some – recognition, are all part of that basket of benefits and are important.
So I wanted to share some of the key points of our value research with you because it is in understanding that value, that you can best address it when you are seeking to recruit, engage, and retain your –and our – members.
American Chemical Society

28. What That Means
If Accomplishment and Professional Success are the key values that motivate members and non-members then technical divisions would benefit from linking that back to the value of joining a division.
If Non-Members are concerned about the taxation on their time how are you going to make it obvious to them what they are going to get out of their membership that either justifies that time commitment or explain that there can still be value gained without much of an initial time commitment?
If members are joining ACS for the first time because of/during undergraduate study – how are you connecting with them, specifically? (These are still Millennials).
American Chemical Society

29. Audit then Action Audit Checklist
Am I clearly linking the value of my Technical Division to Career and Professional Advancement
What’s your “Advance” Value Prop for your Division?
Am I clearly conveying value of joining not benefits
Am I being transparent about what it means to join my technical division and what being a member “looks like” (time commitment, day in the life…)
Am I talking to undergraduate students and involving them in the committee?
American Chemical Society

30. Break-Out #2: Generating Ideas To Increase Membership for Your Division

31. Resources for Running Your Division
Intro. Self (in context of Divs, SPlng).
Emphasize: Conversation
Rodney Bennett Chair, Committee on Divisional Activities

32. Sources of Funding Division Allocations Semi-Annual Division Dues
Semi-Annual Innovative Project Grants
Thematic Program

33. DAC Updating Division Allocation Formula
DAC charged with allocating dues funds to divisions
Changes in formula likely to be presented for Council Vote in New Orleans
Let’s delay discussing until the session on this subject at 7:45pm tonight

34. Purpose of Innovative Project Grants (IPG)
To provide seed grants for new, innovative, and creative ways for divisions serve their members with reduced financial risk to the division.
IPGs are not designed to:
Fund ongoing division activities (for example, if an IPG- supported activity ‘takes off’, DAC does not intend to support with additional IPG funds)
Fund substantially similar activities that the division has tried previously

35. Innovative Project Grants
Innovative Project Grants Pool: 10% total funds allocated
Grant applications are reviewed at national meetings by the Divisional Enhancement Subcommittee of DAC
San Francisco 2017: Distribution: $62,650
AGRO, BMGT, CHED, COMP, HIST, INOR, PROF, SCHB
Washington DC 2017: Distribution: $66,850
ANYL, CHAL, CHAS, COLL, ENFL, ENVR, HIST, INOR, PMSE, POLY
More details on IPG can be found at (

36. Thematic Program
Thematic Program Participation at each National Meeting
$30K provided by DAC
Contact NM thematic program chair to request support
Credit will be applied to your division’s ACS NM invoice
Divisions use funds in accordance with their bylaws/policies

37. Themes for Upcoming National Meetings
Nexus of Food, Energy & Water 255th National Meeting & Exposition, March 18-22, 2018 New Orleans, LA
Nanoscience, Nanotechnology & Beyond 256th National Meeting & Exposition August 19-23, 2018 Boston, Massachusetts
Chemistry for New Frontiers 257th National Meeting & Exposition March 31-April 4, 2019 Orlando, Florida
Chemistry of Water 258th National Meeting & Exposition August 25-29, 2019 San Diego, California
Macromolecular Chemistry: The Second Century 259th National Meeting & Exposition March 22-26, 2020 Philadelphia, Pennsylvania
Chemistry from Bench to Market 260th National Meeting & Exposition August , 2020 San Francisco, California
261st National Meeting & Exposition March , 2021 San Antonio, Texas
262nd National Meeting & Exposition August 22-26, 2021 Atlanta, Georgia
See information about all upcoming ACS National Meetings ( ) at

38. When Scheduling Division Events
In the last few years, there have been a few instances of divisions scheduling events that conflicted with a major religious holiday
Please be mindful of public and religious holidays when scheduling divisional activities/events
Our goal should always be as inclusive as possible when deciding when and where to hold events
That would be in the best interests of the Society, our divisions, and our members

39. Garden Court I/II Dinner from 6:30 pm - 7:30 pm
Intro. Self (in context of Divs, SPlng).
Emphasize: Conversation

40. Update on Scientific Advancement Division Initiatives
Intro. Self (in context of Divs, SPlng).
Emphasize: Conversation
Mary Kirchhoff, Executive Vice President Scientific Advancement

41. Update on Division Allocation Formula
Janet Bryant, Committee on Divisional Activities

42. The Purpose of the ACS Allocation Formula
To financially support divisions and local sections
20% of dues funds available - 55% of the 20% are provided to local sections - 45% of the 20% are provided to divisions
Available funds in 2018: $1,329,000
DAC is responsible for developing a formula to distribute member dues to the 32 divisions
LSAC is responsible for the local section formula
American Chemical Society

43. Why Change the Division Allocation Formula?
DAC wants to encourage divisions to engage more frequently on a regional and international level

44. Proposed Division Allocation Changes
Yellow Highlighted: No Change Blue Highlighted: Reduction Green Highlighted: Redistributed to Incentivize Participation in Regional and International Meetings
American Chemical Society

45. Proposed Division Allocation Formula
ACS Bylaws state that 9% of the ACS Member Dues Pool is allocated to the technical divisions.
Allotment Category Current Proposed
Base Amount: % 15%
Per Member: % %
Innovative Projects: % 10%
# of Attendees at NM Oral Sessions: % 25%
# of Members at NM: % %
# of Posters presented at NM: % %
ACS Regional Meeting Participation:
# of ½ day sessions organized %
# of Division Members registered %
ACS Sponsored/Affiliated International Meeting Participation: (Meetings held outside the Continental United States):
# of ½ day sessions organized %
American Chemical Society

46. ACS Member Dues Allocation
Average Allocation Distribution by Class
Class I: $13.2K
Class II: $30.7K
Class III: $70.7K
Class I (fewer than 2000 members): AGRO, BMGT, CARB, CHAL, CHAS, FLUO, GEOC, HIST, NUCL, PROF, RUBB, SCHB, TOXI
Class II ( members): AGFD, BIOT, CATL, CELL, CINF, COLL, COMP, ENFL
Class III (3500+ members): ANYL, BIOL, CHED, ENVR, I&EC, INOR, MEDI, ORGN, PHYS, PMSE, POLY
Division Dues
Division dues collected by ACS (Member & Subscriber Services) (except RUBB)
Revenues distributed semi-annually to Divisions (typically July and January)

47. DAC will seek Council approval for these changes in New Orleans
Effective Date
DAC will seek Council approval for these changes in New Orleans
If approved, the effective date for this new allocation formula will be
The existing formula will determine the $ divisions earn in 2018 (checks for which to be distributed in March 2019)

48. Break-Out #3: What Is Your Feedback on the Allocation Formula

49. Your One-Minute Top Takeaway from Today
What’s the one thing you heard today that holds the most promise for helping your division become more successful?

50. Please take a moment to tell us how we did
Division Track Survey
Please take a moment to tell us how we did

51. Crystal Foyer Reception: 9:00 pm – 10:00 pm
Intro. Self (in context of Divs, SPlng).
Emphasize: Conversation

52. Sunday, January 21, 2018

53. Garden Court I/II Breakfast: 6:45 am – 7:45 am
Intro. Self (in context of Divs, SPlng).
Emphasize: Conversation

54. Feedback from Saturday’s Leadership Courses
Intro. Self (in context of Divs, SPlng).
Emphasize: Conversation
Facilitated by Rod Bennett and Mike Appell

55. Using Your Website to More Successfully Advance Your Division’s Goals
Intro. Self (in context of Divs, SPlng).
Emphasize: Conversation
Mark Carpenter, Director
Louise Voress, Assistant Director
Christine Brennan Schmidt, Senior Product Manager
Web Strategy & Operations

56. What is a website?
A website is a means to share/publicize information about your division and its activities to members and potential members
It should be part of a complementary strategy which can include , social media, and other media
American Chemical Society

57. Why have a Website? Members and potential members expect it
They expect to find information that is valuable to their careers
This might include technical information, networking opportunities, ways to participate, and other resources related to the discipline
The information supports and affirms why they should to join your technical division
American Chemical Society

58. The website Easy to Navigate Features Responsive and mobile-friendly
Is content organized so the user can find it? Check with others?
Features
What features would be useful to the audience?
Calendar?
RSS feed to populate content from other sources?
Responsive and mobile-friendly
How will users access your site?
Accessibility
Findable – (SEO – Search Engine Optimized)
How will users find your site?
RSS = Real Simple Syndication
Accessibility includes usage of fonts, colors, etc.
American Chemical Society

59. Content Focus on Content May include:
Is it updated?
Is it content users want and will return for?
May include:
Who the Division is and who it serves
Joining – How and Why
Ways to participate
Award, grant, and job opportunities
Technical content
Meetings and symposia
Other media (video and/or photos)
Contact information
The website should not be a place to archive all of the divisions information
American Chemical Society

60. Keys to success
Understanding the goals of the division and role the website plays
Have a strong call to action, i.e. what do you want users to do
Demonstrate the value of joining the division
Get input from representative users before and during process of developing site
Having resources to maintain the site
Have a plan for the generation/posting of new content or responding to inquiries
Integrating website with other media
Use the newsletters, s, and social media to get messages out to audience
American Chemical Society

61. American Chemical Society

62. Contact Web Strategy & Operations Mark Carpenter: m_carpenter@acs.org
Louise Voress:
Christine Schmidt:
American Chemical Society

63. Thank
You!
end

64. Break-Out #4: What Changes Can You Make To Improve Your Website?

65. Promoting Your Division More Effectively
Lauren Lamoureux, Manager Marketing and Sales Membership & Society Services

66. Steps for Effective Promotion
Identify Target Markets
Set Measurable Goals
Develop a message that…
is understood by your audience
encourages them to take an action
Create a promotion plan
Execute the plan
Measure the results and assess next steps
American Chemical Society

67. Promotion Plan – Step 1 What’s going to be done? Examples
Refresh your Division website
Host a Division Blog/Vlog
Develop a presence on LinkedIn
Grow your social media following on Facebook or Twitter
Host in-person or virtual networking events
American Chemical Society

68. Promotion Plan – Step 2 Where are you going to do it?
Examples of where to host your blog
ACS Network
Division Website Page
Tumblr
WordPress
Blogger
Instagram
American Chemical Society

69. Promotion Plan – Step 3 When are you going to do it?
Examples of how often to post
What is the cadence – weekly, bi-weekly, monthly
Are there regular Division communications that you should coordinate it with
American Chemical Society

70. Promotion Plan – Step 4 Why are you going to do it?
Think back to the strategy you are trying to achieve with the blog. What will you communicate?
Guest bloggers
Quick reporting from Division activities
Comments on recently published research/new articles
How can you help your readers
American Chemical Society

71. Promotion Plan – Step 5 Who is going to do it?
Examples of who can manage your blog
One of the hardest parts of developing this plan will be identifying who is going to do the work
Find a champion to help launch the strategy
Build upon the strengths of the volunteers in your Division
Do you have members who are journalists?
Do any of your members have their own blog?
Millennials are resources who are eager to get involved and familiar with many current platforms
American Chemical Society

72. Promotion Plan – Step 6 How are you going to do it?
What is your blog plan?
Build a content plan/editorial calendar
Identify topics you want to cover/potential contributors
Get content well ahead of time to avoid deadline issues and/or have evergreen content that can be used if a planned piece falls through
Identify channels to share your content
American Chemical Society

73. Division Videos
AGFD

74. MEDI

75. Supercut

76. Break-Out #5: What Promotion Strategies Can You Implement?
What one thing can you implement to raise the profile of your Division? How will you execute on that strategy?

77. One Minute: Your Top Takeaway from This Weekend
Please share one thing with us gives you cause for optimism about the future of your division.

78. Please take a moment to tell us how we did
Division Track Survey
Please take a moment to tell us how we did

79. Thank You for Coming to Dallas!