1. Personal Alert and Safety System
CS 410 Blue Group
Brittany Dufort, Daniel Cox, Marcus Henry,
Braden Gibson, Ray Bland, Jon Szewczak
18-Sep-18

2. 18-Sep-18 Gene Price General Manager Brittany Dufort Project Manager
Marcus Henry
Hardware Development, Financial Specialist
Jon Szewczak
Daniel Cox
Assistant Manager, Web Developer
Braden Gibson
Software Development, Public Outreach
Ray Bland
Database Specialist, Public Outreach
18-Sep-18

3. Background
In times of need people call for emergency assistance.
Personal Crimes (i.e. Robberies, Assaults)
Accidents and/or Injuries
Existing security paradigms rely on verbal communication with people in need – which usually comes after the event has occurred.
During a personal crime the victim often cannot call for fear of aggravating the assailant.
18-Sep-18

4. Response Time 18-Sep-18 U.S. Department of Justice
Office of Justice Programs
Bureau of Justice Statistics
Page 115, Table 107
18-Sep-18

5. Societal Problem
In the event of a personal crime or emergency, security professionals at higher education, business and civil complexes need an effective way to allow individuals to quickly and silently communicate their location to first responders.
18-Sep-18

6. Proposed Solution Individuals would be equipped with a key fob.
Pressing a button or combination of buttons would trigger an alert at a security dispatch center.
The alert would be repeated every 30 seconds until first responders reset the unit.
18-Sep-18

7. How It Would Work
Through a series of transceivers that signal would be translated to dispatch.
The dispatch station will have a graphic user interface that maps the location of the emergency beacon.
When a fob button(s) is pushed a signal would be sent out.
Once activated the fob would automatically repeat its broadcast until reset by responders.
Dispatch would route a responder at a high priority to assess the situation.
18-Sep-18

8. Benefits of Solution Aids in improving response time
First responders do not need location information from victims.
Victims do not have to fumble around for a cell phone and dial a number; a button push is all that is required to summon aid.
If the victim is moving (i.e. on the run), the system will report their movement.
Based on proven technology.
Could act as a deterrent.
18-Sep-18

9. Competition a a* a*** a** r 18-Sep-18 Handheld Device Expandable
Handheld Device
Expandable
Long Range
Silent Alarm
Location Info
PASS a
Safety Alarms r
Centurion a*
a***
Guardian
a**
Medical Alert Alarms
* With vendor assistance only and requires software upgrade
** Maximum number of repeaters (300) limits coverage area
*** Only if preprogrammed messages include a location
18-Sep-18

10. Determining Customer Many possible customers: Scoping Issues
Universities or Colleges
Business complexes (i.e. Google, Microsoft, Intel, Trump Tower)
Civil complexes (i.e. the Capitol Building)
Scoping Issues
The initial focus will be on Universities.
18-Sep-18

11. Old Dominion University
Prime Candidate
Spends approximately $262, on security every year.1
Personnel, Security Devices, etc.
In 20082
10 personal crimes on campus
2 in residence halls
4 off campus
46 in the surrounding neighborhoods
That averages 1 crime per week for the entire year.
Virginia.gov - Commonwealth Data Point
ODU Police Department Crime Statistics
18-Sep-18

12. Old Dominion University
Refer to the handout to match up locations with crime descriptions.
Wilson, Patrick. “Robbery Crimes At Or Near Campus.”The Virginian-Pilot 03 Nov Nov. 2010: B3.
18-Sep-18

13. Old Dominion University
The interest in the concept is very high.
In October two team members met with ODU Police officials.
Officials displayed remarkable enthusiasm
18-Sep-18

14. Technical Aspects Radio based Key fob alert units (approx. 100’ range)
Transceivers stationed to give maximum coverage to the most logical areas
Transceivers would serve as signal relays
Possible solar power option for transceivers
18-Sep-18

15. Technical Aspects (continued)
A master receiver which would interface with the Master Control Unit (server) at a dispatch station.
A software suite
Graphic User Interface for Dispatch Personnel
Master Control Unit Software
Triangulation
Database
Signal Processing
18-Sep-18

16. Data Flow 18-Sep-18 Relay to another transceiver No Yes
Key Fob Signal Sent
Master Receiver
Wired Power Long Range
Wireless Transceiver Signal Received
Master Control Unit
Server
Decodes Received
Message Packet
Queries Database
Triangulates Position
Wireless Transceiver Signal Transmitted
Prefix Appended If None Exists
Relay to another transceiver
Graphic User Interface
Location of Signal
Data About User
In Range of Master Receiver No
Yes
Database
18-Sep-18

17. Database Schema
18-Sep-18

18. Graphic User Interface
Web Application
Uses Google® Maps API or some other mapping utility
Reports location of victim
Allows for notations about alert
Allows for easy transceiver health pole.
Demo
18-Sep-18

19. Milestones – Phase 1 Phase 1 WBS Defining System Requirements
Approach ODU
Define Budget Requirements
Prototype
Acquire Hardware and Setup for Concept Test
Develop Basic Software Package Based on Requirements
Perform Test and Analyze
Phase 1 WBS
18-Sep-18

20. Milestones – Phase 2 Phase 2 WBS Phase 2 WBS (continued)
Finalize Hardware Designs
Finalize Software Designs
Complete Production Drawings
Develop Documentation Based on Final Designs
Seek New Customers
Review Budget and Establish Requirements for Continuation
Phase 2 WBS
Phase 2 WBS (continued)
18-Sep-18

21. Milestones – Phase 3 & Beyond
Begin Production (subcontracted)
Receive Production Units
Complete Full System Tests
Complete Documentation
Ship to Customer
Continue Marketing and Business Development
Establish Support Center
Phase 3 WBS
18-Sep-18

22. Risk Management
Financial
Technical
Legal
Other
18-Sep-18

23. Risk Matrix
18-Sep-18

24. Risks Cost to Customer Initial Cost Outlay Effective marketing
Universities could seek grants and incorporate cost into student fees.
Initial Cost Outlay
Cost effective suppliers
Venture capitalist funding
Partnering with a larger firm
18-Sep-18

25. Risks (continued) Radio Signal Interference System Maintenance
Control Unit / Server software to ensure no false signals
Make use of the repeated signal
System Maintenance
Low maintenance designs – to include solar power options and rugged enclosures.
System Malfunction (i.e. Fails to Send Alert)
Make sure that a disclaimer is prominently displayed
18-Sep-18

26. Risks (continued) False Alarms System Abuse FCC Regulations
Enact policies stipulating penalties for misuse
Include as part of a Universities Honor Code
System Abuse
A Fob will be de-authorized upon being lost or stolen. Any signal from a de-authorized device is ignored.
FCC Regulations
Work closely with FCC representatives.
18-Sep-18

27. Pricing Model Base Package – $300,000 Installation Support
Survey of Complex and Recommended Transceiver Locations
5,000 Transceivers
3,000 Fobs
1 Master Receiver
All Software
NOTE: Master Control Unit Server hardware to be provided by customer infrastructure.
18-Sep-18

28. Pricing Model (cont’d)
Optional Packages
Additional Fobs (1,000 each) - $25,000
Additional Transceivers (1,000 each)
$45,000 for solar power option
$30,000 for non-solar power option
Maintenance and Support - $25,000 per year
All software upgrades, fixes and patches included.
Faster response time for support correspondence.
Limited on-site support (for additional fee).
18-Sep-18

29. ODU Costs Based on Pricing Model
$300,000
$75,000
$60,000
+ $25,000
$460,000
Base Package
Additional Fobs – $25,000
Additional Transceivers – $30,000
1 Year Maintenance & Support
4,500 Students Living on Campus (approximately)
1,600 Faculty and Staff (optional)
6,100 Population (estimated Max)
The number of Transceivers Depends on the Desired Coverage Area (estimated 7,000 total receivers).
18-Sep-18

30. PASS Costs Based on Pricing Model
Fobs $20 1
Transceivers $25-$36
Board $16 2
Enclosure $8 3
Battery $1
Solar Power (optional) $15 4
Master Receiver $50 - $100
Software Development
$200,000 (estimate)
Hardware Fabrication
$60,000 (estimate)
TOTALS
Base Package
$430,000 - $500,000
Additional Fobs
$20,000
Additional Transceivers
$25,000 - $39,000
18-Sep-18

31. Operational Costs Phase 1
Staffing: $176,120
Facilities: Donated by ODU
Equipment: Donated by ODU
Prototype Hardware: $100
For full staffing breakdown see data sheet
18-Sep-18

32. Operational Costs Phase 2
Staffing: $315,392
Facilities: $27,000 per year
2,000 sf $13.50 per sf 1
Equipment: $30,000 per year
System Hardware: $400,000 (see pricing model)
For full staffing breakdown see data sheet
1. Commercial Real Estate Guide
18-Sep-18

33. Operational Costs Phase 3 & Beyond
Staffing: $459,536
Facilities: carried over from Phase 2
Equipment: carried over from Phase 2
Marketing: $10,000
System Hardware: $255,000
For full staffing breakdown see data sheet
18-Sep-18

34. Break Even Point
Need 5 Sales to Break Even
18-Sep-18

35. Questions?
18-Sep-18

36. Data Representation in Master Control Unit
18-Sep-18