1. Bringing Innovation to Your Home
Deanna Caincross
Peter Hayes
Kim Peirson
Sommer Wells

2. OUTLINE Situational Analysis Strategic Issues Alternatives Discovered
Recommendations
Supporting Information
“We want to be the Mercedes of home electronics.”
-Yun Jong Yong, CEO

3. Situational Analysis Strengths Weaknesses Opportunities Threats
Cutting Edge Design
Value Innovation Program (VIP)
Strengths
Software Design
Too Much Focus on Design and Not on Usability
Weaknesses
Consumer Desire for Advanced User Interface
Sony's Loss of Cutting Edge Design
Opportunities
Apple’s Ingrained Design Culture
Constant Competition
Threats

4. Strategic Issues Target Markets Loss of Potential Sales
Increased Competition
Loss of Potential Sales
Loss of Product Innovation
Decreases Chance of Being Market Leader
The key problems that Samsung is faced with is

5. Alternatives Discovered
Market Forecasting
Market Attractiveness at the Micro Level
Product Specialization
Market Segment Options at the Socioeconomic and Behavioral Level

6. RECOMMENDATIONS
New Brand/Existing Products - Fighter & Flanker Strategy
Market Development Strategy
Opportunity Analysis
Distinctive Competency
Critical Success Factor

7. Questions? Comments?