1. Corporate Strategy of Apple Inc.
Think Different
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2. Apple Inc. is an American multinational organization located in 1 infinite loop, Cupertino, California 95014, in the middle of the Silicon Valley.
It is focused -
PC and Softwares
Ipods
Ipads
Iphones
Imacs
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3. VISION
"Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them."
MISSION
“Apple designs Macs, the best personal computers in the world, along with OS X, i-Life, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical i-Pad which is defining the future of mobile media and computing devices.”
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4. VALUES Empathy for Customers/Users Aggressiveness/Achievement
Positive Social Contribution
Innovation/Vision
Individual Performance
Team Spirit
Quality/Excellence
Individual Reward
Good Management
VALUES
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5. EXTERNAL ANALYSIS OF APPLE INC.
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6. PESTLE Analysis of Apple Inc.
POLITICAL
ECONOMICAL
SOCIAL
TECHNOLOGICAL
LEGAL
ENVIROMENTAL
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7. 1 2 3 4 SWOT Analysis of Apple Inc. THREAT OPPURTUNITIES WEAKNESS
STRENGTH 1 2 3 4
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8. Porters Five Force Analysis
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9. EFE Matrix
An External Factor Evaluation (EFE) Matrix allows strategists to summarize and evaluate economic, social, cultural, demographic, environmental, political, governmental, legal, technological, and competitive information
CPM Matrix
The Competitive Profile Matrix (CPM) identifies a firm’s major competitors and its particular strengths and weaknesses in relation to a sample firm’s strategic position
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12. Apple Inc. Price Skimming Strategy Growth Strategy
Product Differentiation Strategy
Apple Inc.
Focus Group Strategy
Acquisition Strategy
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13. INTERNAL ANALYSIS OF APPLE INC.
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14. VRIO FRAMEWORK
VALUE
RARITY
IMITABILITY
ORGANIZATION
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15. Quantitative Strategic Planning Matrix (QSPM) is a high-level strategic management approach for evaluating possible strategies. Quantitative Strategic Planning Matrix or a QSPM provides an analytical method for comparing feasible alternative actions. The QSPM method falls within so-called stage 3 of the strategy formulation analytical framework.
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16. Apple Inc. Building Computer Hardware increasing Product Accessibility
Contract Music Spokesperson like Lady Antebellum and Lady Gaga
Apple Inc.
Itunes for Windows
Office 365 for Mac
Add more features to current products for greater Wintel compatibility
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