1. Using Criteria for Evaluations
Common Places: Integrated Reading and Writing
Copyright © McGraw-Hill Education.  All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

2. An evaluation is an analysis of something that results in a judgment.
Sam is evaluating a smartphone he is considering buying.
Prof. Klee is evaluating a student’s paper.
Dominique is evaluating an employee’s performance.
An evaluation is an analysis of something that results in a judgment.

3. To evaluate, you must determine criteria.
The criteria you choose will be the ones that matter to you. For instance, Sam is evaluating three smartphones. He has chosen criteria that matter to him:
Physical keyboard is desirable
Built-in camera should be at least 8 megapixels
Cost should be under $250
Size: should be as small as possible
To evaluate, you must determine criteria.

4. Sam selects three smartphones to analyze and evaluate.
To make an evaluation, you must gather information to analyze the items.
Blackberry
Android
Apple
Physical Keyboard?
Yes No
Camera
8 Megapixel
Cost
$199
@299
$549
Size
Large
Large/medium
Medium/small

5. The next step is to weight the importance of the criterion.
Sam uses a Likert scale (1-10) to rank the importance of each criterion.
The next step is to weight the importance of the criterion.
Criterion
Importance (1 = least, 10 = highest)
Physical keyboard
8-megapixel camera
Under $250
Small

6. Phones that have physical keyboards get 10 points.
Phones that have 8 megapixel cameras also get 10 points.
Phones under $250 get 8 more points.
Phones that are medium/small get 5 points.
Now Sam plugs in the numbers and analyzes the phones using the criteria.

7. His careful evaluation of the three phones leads to a judgment:
The best phone for Sam is the Blackberry.
His careful evaluation of the three phones leads to a judgment:

8. Professor Klee is evaluating a student’s essay
Professor Klee is evaluating a student’s essay. He first comes up with the criteria he has focused on and wants to evaluate:
Organization
A clearly-written thesis statement
Well-developed supporting paragraphs
Accuracy and care in the use of sources
The quality of content
The use of standard English grammar
The use of MLA format
Another Example

9. For the next step, Prof. Klee weights the importance of the criteria.
Importance (Percentage)
Organization
15%
Clearly-written thesis statement
Well-developed supporting paragraphs
Accuracy and care in the use of sources
Quality of content
Use of standard English grammar
Use of MLA style
10%
TOTAL
100%
For the next step, Prof. Klee weights the importance of the criteria.

10. Prof. Klee Creates an Evaluation Rubric.
Criteria
Evaluation of Student’s Paper
x Percent-age
Product
Organization
x .15%
Clearly-written thesis statement
Well-developed supporting paragraphs
Accuracy and care in the use of sources
Quality of content
Use of standard English grammar
Use of MLA style
x .10%
STUDENT TOTAL GRADE:
Prof. Klee Creates an Evaluation Rubric.

11. He Uses the Rubric to Evaluate Paulo’s Essay.
Student: Paulo
Criteria
Evaluation of Student’s Paper
x Percent-age
Product
Organization
X 15%
13.5
Clearly-written thesis statement
x 15%
10.5
Well-developed supporting paragraphs
7.5
Accuracy and care in the use of sources
Quality of content
Use of standard English grammar 12
Use of MLA style
x 10%
8.0
STUDENT TOTAL GRADE:
72.5
He Uses the Rubric to Evaluate Paulo’s Essay.

12. Your Turn Try it on your own paper.
Dominique has been hired to be a manager of a small cafe. She must create a method to evaluate the job performance of her wait staff.
First, select the criteria Dominique should use. 1. 2. 3. 4. 5.
Your Turn Try it on your own paper.

13. Your Turn Try it on your own paper.
Once you have selected the criteria, weight each one.
Your Turn Try it on your own paper.
Criterion
Weight (1 = least important; 10 = most important) 1. 2. 3. 4. 5.

14. Your Turn Try it on your own paper.
Practice using criteria to evaluate by creating an imaginary employee and evaluating his or her performance.
Your Turn Try it on your own paper.
Criterion
Weight (1 = least important; 10 = most important) 1. 2. 3. 4. 5.

15. The End