1. How Buyers Found Their Agent
Keller Williams - Vision Speech Template v2_100202
9/18/2018 4:01 AM
How Buyers Found Their Agent
Referred by (or is) a friend, neighbor or relative
44%
Used agent previously to buy or sell a home 10
Internet website
Saw contact information on For Sale/Open House sign 7
Visited an open house and met agent 6
Referred by another real estate agent or broker 5
Referred through employer or relocation company 4
Walked into or called office and agent was on duty
Personal contact by agent (telephone, , etc.) 3
Newspaper, Yellow Pages or home book ad 1
Direct mail (newsletter, flyer, postcard, etc.) *
Advertising specialty (calendar, magnet, etc.)
Other
First-time buyers are referred 53% compared to repeat buyers who are referred 36%
First-time buyers are much more likely to seek advice.
Victoria's Event Productions

2. What Buyers Want Most from Agents
Keller Williams - Vision Speech Template v2_100202
9/18/2018 4:01 AM
What Buyers Want Most from Agents
Help find and arrange financing 2%
Help determining how much home buyer can afford 4%
Other 2%
Determine what comparable homes were selling for 8%
Help with paperwork 9%
Help buyer negotiate the terms of sale
16%
Help with the price negotiations
13%
Victoria's Event Productions

3. Most Important Factors When Choosing an Agent
Keller Williams - Vision Speech Template v2_100202
9/18/2018 4:01 AM
Most Important Factors When Choosing an Agent
Professional designations held by real estate agent 1%
Agent’s association with a particular firm 3%
Other 4%
Agent has caring personality/good listener
10%
Agent’s knowledge of the neighborhood
11%
Agent is friend or family member
16%
Reputation of agent
23%
Victoria's Event Productions

4. Would Buyer Use Agent Again or Recommend to Others?
Keller Williams - Vision Speech Template v2_100202
9/18/2018 4:01 AM
Would Buyer Use Agent Again or Recommend to Others?
Victoria's Event Productions