1. Why Study Intercultural Communication?
HCOM 320 Chapter 1
Why Study Intercultural Communication?

2. Reasons to study ICC Global & domestic workforce
Multicultural health care
Creative problem solving
Enhancing ICC relationships
Self-awareness
Global & intrapersonal peace

3. ICC Flexibility Flexible & inflexible ICC
Ethnocentric & ethnorelative mindsets
Flexible ICC
Knowledge
Attitude
Cognitive
affective

4. Flexible ICC - Criteria
Appropriateness
Understand values, norms, social roles
Effectiveness
Shared meaning, integration
Comm adaptability
Meet specific needs
Comm creativity
Imaginative lens & flexible skills

5. STAIRCASE MODEL Unconscious incompetence Conscious incompetence
Ignorance stage
Conscious incompetence
Aware of incompetence
Conscious competence
Committed to integration
Unconscious competence
Spontaneity

6. STAIRCASE MODEL