1. Writing/producing for the web: BASIC principles
Paul Bradshaw
Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com)
Blogger, Online Journalism Blog

2. BASIC principles

3. Brevity

4. People read… 25% slower
Source: Jakob Nielsen:

5. less than 28% of words
Jakob Nielsen:

6. One. idea. per. par.
Jakob Nielsen:

7. Adaptability

8. The journalist The information

9. What does the story suit?

10. What might the user want to do with the information?

12. Scannability

13. Users are task-oriented

14. Headlines need to be literal

15. Get to the point quick

16. SEO

17. Subheadings

18. Bullet lists

19. Blockquotes

20. Interactivity

21. Link

22. Link

23. Link

24. Think

25. Think
blog

26. Think
blog
Q&A

27. wiki
Think
blog
Q&A

28. live chat
wiki
Think
blog
Q&A

29. live chat
wiki
Think
webcast
blog
Q&A

30. live chat
wiki
Think
webcast
blog
quiz
Q&A

31. live chat
wiki
Think
webcast
blog
quiz
Q&A
image map

32. live chat
wiki
poll
Think
webcast
blog
quiz
Q&A
image map

33. live chat
wiki
gallery
poll
Think
webcast
blog
quiz
Q&A
image map

34. Think wiki blog Q&A quiz live chat poll webcast user video gallery
image map

35. Think wiki blog Q&A quiz live chat poll webcast forum user video
gallery
poll
Think
webcast
blog
quiz
forum
user video
Q&A
image map

36. Think wiki blog Q&A quiz live chat poll webcast forum user video
mashup
live chat
wiki
gallery
poll
database
Think
webcast
blog
quiz
forum
user video
Q&A
image map

37. Community & Conversation

38. They are not the audience

39. Users as co-creators of news

40. Distributed acts of journalism

41. Engage: invite and respond

42. Create social value off your site

43. Journalism acts of distribution

44. The story is bigger than the site

45. Leave your site

46. Conversation = Distribution

47. 5 things you can do now
Type up a story – make sure you: Have a literal headline
Get to the point in the first par
Include as many links as possible
Break it up with subheads
Split pars so they are as simple as possible.

48. 5 things you can do next
Think about the story/issue – what media would it suit?
What platforms could it use – i.e. live chats, wikis, forums, maps, quiz, etc?
How can you involve users as co-creators before, during and after production?
How can you make the raw information adaptable by users?
Where might those users be online, and how can you gather/produce the story on those platforms?