1. The Business Model Canvas
Designed for: Gentofte Kommune
Designed by: Asger Haugaard
Date:
Version:2
Key Partners
Key Activities
Value Propositions
Customer relationships
Customer segments
Who are our Key Partners?:
Dong Energy: providing access to the intelligence in street lightning
Bluefragment: IoT partner with in deep insight in provisioning sensors and create ting the business model behind it.
Kapacity: specialized in BI and predictive analysis, collecting data insight and providing BI for decisions making based on collected data.
M-Larsen City: managing the waste collection (household waste and garden waste)
Market insight assessment, cost of garden waste handling assessment, together with insight in consumer needs at every house hold in Gentofte understanding needs pain and willingness to pay for extra service on garden waste garbage handling.
What Key Activities do our Value Propositions require?
What value do we deliver? The local Government “Gentofte Kommune” will increase Citizen satisfaction through always in time collecting garden waste, Gentofte will generate additional revenue Strems through add service emptying garden waste containers on a frequency supporting customer needs. Gentofte will be able to sell garden composting, and fossil fuels, while lower cost on handling rats and other garbage related costs.
What bundles of products and services are we offering?
Azure, Sharepoint, Bi, reporting service, SQL, O365 (E5)
Which customer needs are we satisfying? Cost, environmental, citizen satisfaction (value for tax), income on selling fossil fuels and composting
For whom are we creating value?
This is a local municipality play addressing the need for having
A green environment supporting government demand, while lowing the cost of garden waste handling, while building a new green income model.
Who are our most important customers?
Large municipalities mostly with a digitalized agenda, having prepared for the
Future with intelligent infra structure supporting RFID through local street
Lightning.
Customer Relationships? Align with account team to build core team driving the case
Key Ressources
Channels
Our Distribution Channels? Bluefragment to build a business case with customer need. Kapacity to build a POC showing how we can leverage data. M-Larsen to help build the Business case around savings and sell of new products (composting and fossil fuels) 
Cost Structure
Revenue Streams
Market insight assessment, cost of garbage handling assessment, together with insight in consumer needs at every house hold in Gentofte understanding needs pain and willingness to pay for extra service on garden waste handling, while understanding the compost market and fossil fuel market generating new revenue streams for local governments.
Revenue streams? New generated revenue streams through data in Azure, BI and reporting services
Added services through, collecting garden waste on demand
Added income on sales on compost
Added income on sell of fossil fuels from garden waste
Lowerd cost on intelligent pick up (only where it is needed, and with full containers)
Lowered cost on pets like rats and other garbage related costs