1. What's my
brand?

2. In groups, look at the brand logos.
What's my brand?
Instructions:
In groups, look at the brand logos.
Make a list of the brand and what they sell.
The team with the most correct brand and product associations wins!

7. What's my brand?
Coca – cola Pop / Soda
Microsoft
Computer software

8. International Business Machines Computers
What's my brand?
International Business Machines Computers
General Electric
Appliances
Military hardware

9. What's my brand?
Intel computer chips
Disney
Movies
Entertainment

10. McDonalds fast food Nokia cell phones
What's my brand?
McDonalds fast food
Nokia cell phones

11. Toyota Vehicles Marlboro cigarettes
What's my brand?
Toyota Vehicles
Marlboro cigarettes

12. Mercedes luxury vehicles
What's my brand?
Mercedes luxury vehicles
Hewlett-Packard Printers Computers

13. Citi Bank financial services
What's my brand?
Citi Bank financial services
American Express Credit cards

14. What's my brand?
Gillette Razors
Cisco communications

15. What's my brand?
BMW luxury vehicles
Honda Cars / Vehicles

16. What's my brand?
Ford vehicles
Samsung Electronics

17. Sony Electronics Entertainment
What's my brand?
Sony Electronics Entertainment
Pepsi Food / beverages

18. Nescafe Coffee Budweiser beer
What's my brand?
Nescafe Coffee
Budweiser beer

19. Dell computer hardware
What's my brand?
Dell computer hardware
Merill Lynch Investment Banking

20. Morgan Stanley Investment brokerage
What's my brand?
Morgan Stanley Investment brokerage
Oracle Database software

21. Pfizer pharmaceuticals
What's my brand?
Pfizer pharmaceuticals
J.P. Morgan Investment banking

22. What's my brand?
Nike Shoes / clothing
Merck drugs

23. HSBC Banking SAP Computer software
What's my brand?
HSBC Banking
SAP Computer software

24. What's my brand?
Canon cameras
Kellogg’s cereal

25. What's my brand?
Gap clothing / fashion
IKEA furniture

26. Harley Davidson motorcycles
What's my brand?
Harley Davidson motorcycles
Heinz ketchup

27. Apple Computers / Electronics
What's my brand?
Apple Computers / Electronics
Louis Vuitton Luxury clothing accessories

28. Nintendo computergames
What's my brand?
Nintendo computergames
MTV Music Television

29. L’Oreal Cosmetics / Perfume
What's my brand?
Volkswagen vehicles
L’Oreal Cosmetics / Perfume

30. Xerox photocopiers KFC Fast food
What's my brand?
Xerox photocopiers
KFC Fast food

31. Kodak cameras Wrigley’s chewing gum
What's my brand?
Kodak cameras
Wrigley’s chewing gum

32. Pizza Hut Food and beverages
What's my brand?
Colgate toothpaste
Pizza Hut Food and beverages

33. Gucci Luxury items Kleenex Kleenex
What's my brand?
Gucci Luxury items
Kleenex Kleenex

34. Ebay Internet shopping
What's my brand?
Avon cosmetics
Ebay Internet shopping

35. Yahoo Internet services
What's my brand?
Yahoo Internet services
Nestle Food / confectionary

36. Adidas sports apparel Rolex watches
What's my brand?
Adidas sports apparel
Rolex watches

37. Porsche sports cars Levis Jeans
What's my brand?
Porsche sports cars
Levis Jeans

38. Smirnoff vodka Boeing Aerospace
What's my brand?
Smirnoff vodka
Boeing Aerospace

39. Heineken beer Shell Oil and Gas
What's my brand?
Heineken beer
Shell Oil and Gas

40. Nivea skin cream Google Internet
What's my brand?
Nivea skin cream
Google Internet

41. Moet & Chandon champagne
What's my brand?
Starbucks coffee
Moet & Chandon champagne

42. What's my brand?
Instructions:
Ask and answer with your partner about their own brand preferences.
Ask your partner WHY? they like that particular brand. Price? Quality? Image?
How loyal are they to their brand ?
0% %?
Unloyal somewhat very totally

43. WHAT (BRAND OF) ______________________ DO YOU USE / HAVE?
What's my brand?
WHAT (BRAND OF) ______________________
DO YOU USE / HAVE?
WHY THAT BRAND?
HOW LOYAL ARE YOU?