1. AMAZON INSIGHT DECK Growth markets and strategic initiatives
LISA BYFIELD-GREEN
March 2013
Retail Analyst

2. All data correct at time of publishing.
Contents
Introduction
Major Strategic Initiatives
Key Markets
Conclusions & Implications
Further Reading
All data correct at time of publishing.

3. 1. Introduction

4. Corporate Structure North America Europe Asia Latin America
1. Introduction
Corporate Structure
North America
Amazon.com
Amazon Services
Amazon Web Services (AWS)
Amazon Digital Services
Amazon Fulfilment Services
Amazon.ca
Quidsi (New Jersey)
Europe
Amazon.de
Amazon.co.uk
Amazon.fr
Amazon.es
Amazon.it
LOVEFiLM
Amazon EU Sarl (Luxembourg)
Asia
Amazon Japan
Junglee.com (India)
Amazon China
Latin America
Amazon Brazil

5. 1. Introduction
Amazon is benefiting from global online growth trends and a long-term strategic vision for its business. The US makes up more than half of Amazon’s sales, although it has an established presence in Europe and Japan and a foothold in emerging markets such as China, Brazil and India.
In addition to its dedicated international operations, Amazon ships worldwide from its major sites to almost anywhere in the world - except war zones.
Active
Source: Planet Retail