1. Chapter 7 Strategic Management
Chapter 7, Stephen P. Robbins, Mary Coulter, and Nancy Langton, Management, Ninth Canadian Edition
Copyright © 2009 Pearson Education Canada

2. Learning Outline After you read this chapter you should know the following learning objectives:
#1: What is strategic management?
#2: What are the steps in strategic management?
#3: What kinds of strategies can managers use?
#4: How does today’s dynamic environment affect strategic management?
Chapter 7, Stephen P. Robbins, Mary Coulter, and Nancy Langton, Management, Ninth Canadian Edition
Copyright © 2009 Pearson Education Canada

3. Strategic Management
The set of managerial decisions and actions that determines the long-run performance of an organization
Learning Objective #1
Chapter 7, Stephen P. Robbins, Mary Coulter, and Nancy Langton, Management, Ninth Canadian Edition
Copyright © 2009 Pearson Education Canada

4. Why Strategic Management Is Important
It results in higher organizational performance
It requires that managers examine and adapt to business environment changes
It coordinates diverse organizational units, helping them focus on organizational goals
It is very much involved in the managerial decision-making process
Chapter 7, Stephen P. Robbins, Mary Coulter, and Nancy Langton, Management, Ninth Canadian Edition
Copyright © 2009 Pearson Education Canada

5. Exhibit 7.1 The Strategic Management Process
SWOT Analysis
Identify the
organization's
current mission, goals,
and strategies
Internal Analysis •
strengths
weaknesses
External Analysis
opportunities
threats
Formulate
Strategies
Implement
Evaluate
Results
Chapter 7, Stephen P. Robbins, Mary Coulter, and Nancy Langton, Management, Ninth Canadian Edition
Copyright © 2009 Pearson Education Canada